United States
Tamsen Fadal is a New York-based former broadcast television news anchor — best known from her years at WPIX — who pivoted from mainstream journalism into women's health and midlife wellness advocacy.
Total Followers +0.3%
2.5M
Across Instagram, TikTok
Primary Platform
YouTube
1.8M followers · 72% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $21K–$50K / IG post
The weekly nationally syndicated Broadway-focused TV program was recognized across five categories, including Talk Program and Short-Form Content, by the NY Chapter of The National Academy of Television Arts and Sciences.
New York Women in Communications recognized her as a multiple Emmy Award-winning journalist, documentary producer, and NYT bestselling author driving cultural change around midlife women's health.
WWD reported exclusively that Fadal joined the women's telehealth platform Midi Health in an ambassador role, aligning with her pivot from news anchor to menopause education and advocacy.
Released in March 2025 via Hachette, the book combines personal storytelling with input from over 42 leading menopause experts and has since been translated into multiple languages.
The show's Tony Awards episode — featuring post-win interviews with Jeremy Strong, Daniel Radcliffe, and others — was also nominated for Special Event Coverage.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +534 +0.0% | +205 +0.0% | +0 +0.0% | +739 |
| Last 30 days | +5K +0.3% | +3K +0.5% | +0 +0.0% | +8K |
| Last 90 days | +25K +1.4% | +57K +8.3% | +0 +0.0% | +82K |
| Last 365 days | +25K +1.4% | +57K +8.3% | +0 +0.0% | +82K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tamsen Fadal is a New York-based former broadcast television news anchor — best known from her years at WPIX — who pivoted from mainstream journalism into women's health and midlife wellness advocacy. Her book "How To Menopause" reached the New York Times bestseller list, cementing her credentials well beyond the influencer space and establishing her as a recognizable voice in a conversation that has historically been underserved in popular media. She extends that platform through The Tamsen Show, a podcast where she interviews guests ranging from celebrities like Chrissy Metz to health professionals, weaving personal narrative with practical guidance on menopause, perimenopause, single life, and identity after 40.
Her content mix — menopause education alongside dating advice, fashion, and personal growth — draws a heavily female audience that skews notably younger than the subject matter might suggest, indicating she is reaching women in their twenties and thirties around perimenopause awareness rather than speaking exclusively to those already in midlife transition. TikTok engagement runs significantly higher than her Instagram baseline, suggesting her short-form content travels well with a discovery audience. Her positioning as both a published author and a former credentialed journalist gives her a brand-safety profile that suits health, beauty, and lifestyle sponsors seeking a trusted, editorial-grade voice in the growing femtech and midlife wellness category — a space that continues to attract mainstream brand investment.
Tamsenfadal reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Tamsenfadal offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tamsenfadal's tier (Macro, 2.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tamsen Fadal is not a medical doctor — she is a former television news anchor and a New York Times bestselling author. Her menopause content is built on personal experience and conversations with health experts, not a clinical license. She regularly features doctors and specialists on The Tamsen Show to pair her advocacy with credentialed medical perspective.
How To Menopause is Tamsen Fadal's New York Times bestselling guide for women navigating the physical, emotional, and lifestyle shifts that come with menopause. It covers everything from hormones and sleep disruption to identity and relationships, drawing on expert interviews and her own lived experience. The book's success significantly expanded her platform and cemented her as one of the most prominent midlife women's advocates in the creator space.
Yes, Tamsen Fadal spent years as a television news anchor in New York, including a long run at WPIX, before pivoting to content creation and women's health advocacy. Her broadcast journalism background gives The Tamsen Show its polished, interview-driven format. She has spoken openly about how her own menopause experience while still working in news prompted her transition into this space.
The Tamsen Show is Tamsen Fadal's podcast centered on midlife women, covering menopause, perimenopause, dating, relationships, personal reinvention, and identity. She mixes celebrity guest interviews — like her episode with Chrissy Metz — with conversations featuring health and wellness experts. It is available on major podcast streaming platforms.
Yes, actress Chrissy Metz, widely known for her role in the TV drama This Is Us, appeared as a guest on The Tamsen Show. Tamsen promoted the episode across her social channels, describing it as a candid conversation she had been eager to share publicly. It stands as one of the more high-profile celebrity bookings on the podcast.
Tamsen Fadal is open about being single and navigating dating as a woman in midlife, which is a core recurring theme in her content. She shares personal experiences around online dating, what it feels like to seek connection after major life changes, and the emotional landscape of being single in your forties and beyond. Her candor on the subject is a big part of what drives audience connection.
The phrase plays on the internet concept of being a "mother" in a chosen-family, mentor sense — someone who is nurturing, wise, and empowering — without having biological children. Tamsen Fadal uses it to frame her relationship with her largely female audience as a guiding, big-sister-or-aunt-style presence rather than a traditional parenting influencer. It's a defining part of her brand identity and community tone.
Food noise refers to the relentless mental chatter around eating — constant thoughts about food, cravings, and what to eat next — that many women experience, often intensifying during perimenopause and menopause due to hormonal shifts. Tamsen Fadal covers it as part of her broader midlife health content, exploring how it affects daily life and what it feels like when it quiets down. The topic frequently intersects with wider conversations on her platform about body image, appetite, and emerging treatments.
Tamsen Fadal covers both, and the themes frequently overlap in her content. She addresses online dating, single life in midlife, and what it means to seek romance or reinvention after major transitions like divorce or the menopause years. Her approach is personal and conversational rather than clinical, which is part of what distinguishes her from strictly wellness-focused creators.
Tamsen Fadal is most active on Instagram and TikTok, where she maintains a combined following well into the millions across both platforms. She also has a YouTube presence and publishes The Tamsen Show as a podcast available on all major streaming services. Instagram is her largest single platform by follower count, while her TikTok content tends to generate strong engagement relative to its audience size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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