Tamkaur

The Self Obsessed Movement is a personal development brand and philosophy Tamkaur founded, built around closing the gap between who you currently are and who you're becoming. It spans a book, a physical journal, a podcast, and her content across YouTube and social media. The name deliberately reclaims 'self obsession' as intentional, positive focus on your own growth rather than vanity.

Yes, Tamkaur is a published author — she describes herself as a British author in her YouTube bio, and her book is available through her website at tamkaur.com. It is connected to the broader Self Obsessed brand she built, which also includes a companion journal. She promotes both across all her platforms.

The Self Obsessed Journal is a physical journal product Tamkaur created and sells through selfobsessedjournal.com, designed to support personal reflection and development alongside her book. It sits at the heart of the Self Obsessed brand, giving her audience a hands-on tool that pairs with the movement's philosophy. She cross-promotes it across TikTok, Instagram, and YouTube.

Yes, Tamkaur hosts the Self Obsessed Podcast, which has its own dedicated YouTube channel at @SelfObsessedPodcast. The podcast extends her personal development, relationships, and mental health content into a longer conversational format. She also runs a separate vlogs channel at @TamKaurVlogs alongside her main YouTube presence.

Tamkaur primarily creates personal development and lifestyle content covering manifestation, relationships, mental health, and self-improvement, all filtered through her Self Obsessed philosophy. She also posts beauty content including eye makeup and eyeliner tutorials. Her style is emotionally direct and candid, often tackling topics like cutting off toxic people or growing through difficult relationships.

Tamkaur's audience runs overwhelmingly male — a striking demographic for a British female creator working primarily in self-help, relationships, and lifestyle, categories that typically skew female. Her candid, no-filter take on relationships, cutting people off, and emotional accountability likely resonates strongly with men engaging with personal development content. Her reach spans both the US and UK as her two largest markets.

Yes, Tamkaur operates at least three YouTube channels: her main channel at @tamkaur, a dedicated podcast channel at @SelfObsessedPodcast, and a vlogs channel at @TamKaurVlogs. This structure lets her separate polished personal development content from casual day-in-the-life footage and long-form podcast episodes. Her main channel sits comfortably in the Macro tier with over a million subscribers.

Tamkaur's recent YouTube sponsorships include Squarespace, BetterHelp, Hostinger, Abbott Lyon, and Revolut. The BetterHelp deal aligns naturally with her mental health and emotional wellbeing content, while Abbott Lyon — a UK accessories brand — fits her lifestyle and beauty audience. Revolut and Hostinger speak to the entrepreneurial, founder side of her personal brand.

Tamkaur is both a content creator and a working entrepreneur — she describes herself as a British author, entrepreneur, and cultural voice, not simply a YouTuber. Her businesses include a published book and the Self Obsessed Journal, which is sold through its own dedicated website. She is also the founder of @selfobsessedworld, the branded community sitting at the centre of the Self Obsessed Movement.

Tamkaur is British and based in the United Kingdom, which she references directly in her YouTube bio as a British author and cultural voice. Despite being UK-based, her largest single audience segment is in the United States, followed closely by UK viewers. Her content has broad English-speaking appeal, which drives her reach across both markets.