United Kingdom
Talia Mar is a British singer-songwriter who built her platform through social media before establishing herself as a recording artist in her own right.
Total Followers +0.0%
2.2M
Across Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 51% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
The KOKO date was added after a September UK tour across London, Manchester, Birmingham, and Glasgow sold out within minutes. Pre-sale tickets included early soundcheck access options.
She performed her single 'Lady' and 'Stay the Night' at the ceremony on April 17, one of the most high-profile gaming events in the UK calendar.
The single marked her return to music after the birth of her daughter and debuted at peak #22 on the official UK singles sales chart.
The track followed a string of 2025 singles ('Letter to an idiot…', 'ENEMY', '365') and sold-out headline shows at Omeara and Islington Academy.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1029 -0.1% | +0 +0.0% | +0 +0.0% | -1029 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -21619 -1.9% | +0 +0.0% | +0 +0.0% | -21619 |
| Last 365 days | -21619 -1.9% | +0 +0.0% | +0 +0.0% | -21619 |
Daily follower snapshots from CreatorDB's longitudinal index.
Talia Mar is a British singer-songwriter who built her platform through social media before establishing herself as a recording artist in her own right. Originally cultivating a lifestyle and entertainment audience on YouTube, she leveraged that multi-million following into a music career, releasing pop singles that resonate with the same predominantly young, female audience she had already amassed. Her 2024 performance of 'Lady' at the BAFTA Games Awards — alongside a Google partnership — marked a visible crossover moment, placing her pop output in front of a mainstream entertainment audience rather than just her existing fanbase. A headline show at KOKO, Camden's storied mid-capacity venue, further signals the transition from social-first creator to credible live act.
Her content mix reflects that dual identity: music promotion sits alongside candid personal storytelling, including openness about motherhood, which has deepened audience loyalty among the 18–34 demographic that makes up the majority of her following. With roughly equal audiences on Instagram and TikTok and engagement rates comfortably above category medians, her reach is notably active for a creator at her scale. Geographically, her audience skews heavily UK and US, which positions her well for English-language pop promotion and brand partnerships that need transatlantic relevance. As her live footprint grows and her music catalogue deepens, Talia Mar sits at an interesting inflection point — one where her social creator origins increasingly serve as an asset rather than a qualifier.
Taliamar reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Technology, a clear signal of fit for brands in those categories. Demonstrated partners include Google. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Technology and related categories, Taliamar offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Taliamar's tier (Macro, 2.2M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Talia Mar performed her song 'Lady' at the BAFTA Games Awards, in a show tied to a partnership with Google. The performance was a striking crossover moment, putting her pop sound in front of one of gaming's most prestigious award ceremonies.
Talia Mar and British YouTube comedian Stephen Tries have been widely reported as a couple. The pair are parents together, which lines up with the motherhood themes that run consistently through Talia Mar's social content.
Yes, Talia Mar is a mother and has shared that side of her life openly across her platforms — the hashtag #motherhood features regularly in her posts. She mixes candid family content with music updates rather than keeping the two worlds entirely separate.
Talia Mar headlined KOKO in London on 6 October, one of the city's most celebrated mid-size music venues with a serious indie and pop pedigree. The show was a landmark step for her as a live artist, promoted directly through her Instagram and TikTok bios in the lead-up.
Ahead of her KOKO headline, Talia Mar ran an open competition using the hashtag #TaliaMarKoko, asking fans to introduce themselves and show what they could do as an act. It was a rare direct route for an emerging artist to open a sold headline show at a major London venue.
Yes, Talia Mar created content as part of a Pokémon campaign — the hashtag #pokémonpokopia appeared in her posts around the partnership. It reflects the kind of large entertainment-brand deal her Macro-tier reach can attract outside of music alone.
Talia Mar performed 'Lady' at the BAFTA Games Awards as part of live entertainment programming at the ceremony, with Google involved in the collaboration. It shows how her profile has grown beyond traditional music channels into broader pop-culture and brand spaces.
Talia Mar posted a candid reveal of her natural hair colour that generated a strong fan reaction — hinting she is well known for a distinctly different dyed look. It is the kind of low-key personal content she threads in between music releases to keep her audience feeling close to her.
Talia Mar makes contemporary pop music, polished enough to land her on stages like the BAFTA Games Awards and headline slots at iconic London venues. Her releases sit firmly in the UK pop lane, and she pairs new music drops with music videos and behind-the-scenes creator content.
Talia Mar is based in the United Kingdom, and well over a third of her audience is British — her London headline at KOKO is a direct reflection of how strong that homegrown fanbase is. The United States makes up the next largest share of her following, giving her genuine cross-Atlantic reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@taliamar · YouTube
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