DIY & Crafts
France
France
Sypermoi
Full Creator Stats
Sypermoi is a France-based maker and craft creator whose content sits firmly in the DIY and artisan trades space.
France
Sypermoi is a France-based maker and craft creator whose content sits firmly in the DIY and artisan trades space.
Total Followers -0.3%
3K
Across Instagram
Primary Platform
YouTube
3K followers · 100% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $86–$241 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,444 | -12 | 5.0% | — | 2 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -12 -0.4% | +0 +0.0% | +0 +0.0% | -12 |
| Last 90 days | -44 -1.3% | +0 +0.0% | +0 +0.0% | -44 |
| Last 365 days | -44 -1.3% | +0 +0.0% | +0 +0.0% | -44 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sypermoi is a France-based maker and craft creator whose content sits firmly in the DIY and artisan trades space. Drawing on a personal philosophy captured in their own words — 'j'aime comprendre, faire et transmettre' (I love to understand, make, and teach) — they approach topics ranging from woodworking and woodcarving to leathercraft and embroidery with an emphasis on process and knowledge-sharing rather than pure aesthetics. YouTube is their declared primary home, with Instagram functioning as a companion channel where off-cut moments, smaller projects, and day-to-day workshop life surface — material that, by their own description, doesn't make it into the main videos. A recent post documenting a handmade handle and blade guard for knives by bladesmith Miguel Larangeira hints at a community embedded in artisan craft circles.
Despite a modest nano-tier following on Instagram and a period of reduced posting activity there, Sypermoi maintains an engagement rate well above the category median — a signal that the audience that has stayed is genuinely invested in the craft content rather than casual followers. The gender split across that audience is notably balanced, which is somewhat unusual in woodworking and leatherwork niches that skew male, suggesting the embroidery and mixed-craft content broadens the demographic pull. No branded partnerships are currently visible in the data, which places Sypermoi in a pre-commercial phase where the priority appears to be building a body of work. If the YouTube channel develops consistent output, the artisan-maker positioning — tools, materials, small-batch craft supplies — offers a natural route toward partnerships with brands targeting the growing French and broader Francophone maker community.
Sypermoi reaches an audience concentrated in France primarily through YouTube, and is best activated via Instagram Reels and Stories. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in diy and related categories, Sypermoi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sypermoi's tier (Nano, 3K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sypermoi creates hands-on maker content covering woodworking, leather crafting, embroidery, tool organisation, and tiny house builds. The YouTube channel is the main home for polished, finished-project videos, while Instagram was used for the daily life and behind-the-scenes moments that don't make the final cut.
Sypermoi reads as a stylised version of "super moi" — French for "super me" or "super myself." The name fits the creator's personal ethos of learning, building, and sharing craft skills on their own terms.
Yes, Sypermoi is based in France. The content is primarily in French, mixing French craft vocabulary like #bois (wood) and #cuir (leather) with their English counterparts, reflecting an audience that spans both languages.
Yes, leather crafting sits alongside woodworking as a core part of what Sypermoi makes. One documented project involved crafting a custom handle and a leather blade guard for knives made by fellow craftsman Miguel Larangeira.
Miguel Larangeira, who goes by @belz on social media, is a knife maker whose blades Sypermoi has collaborated with. Sypermoi crafted a wooden handle and a leather protège-lame (blade guard) for his knives, a project that highlights the close-knit French maker community Sypermoi moves in.
Yes, tiny house building or design is one of the themes Sypermoi has covered, as shown by the #tinyhouse hashtag used alongside woodworking and tool content. It connects naturally to the broader self-sufficiency and making philosophy behind the channel.
Sypermoi's own Instagram bio explains it directly: Instagram was meant for daily life and projects that are not visible in the YouTube videos. YouTube carries the main, edited craft content, while Instagram was intended as a more raw and personal companion space.
Sypermoi's Instagram has been quiet for roughly two years as of late 2026, with activity effectively paused since around 2024. YouTube remains the creator's stated primary platform, and that is where their main craft output lives.
Teaching is a core part of Sypermoi's stated mission — the Instagram bio uses the French word transmettre, meaning to transmit or pass knowledge on. The goal is to help the audience understand and replicate the process, not just admire the end result.
Despite sitting in the Nano tier with a few thousand followers, Sypermoi's engagement runs well above the category average — a strong indicator that the audience is genuinely invested in the craft content rather than passive scrollers. For niche makers and craft-adjacent brands, that kind of committed following often matters more than raw follower size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@sypermoi · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.