United States
Sydney_Sweeney is a creator with a presence on Instagram (25,781,517 followers), based in United States.
Total Followers +0.1%
26M
Across Instagram
Primary Platform
26M followers · 100% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $260K–$572K / IG post
CAA signed Sweeney, who had been agentless on the acting side since late 2025 when her longtime agent exited to management at Brillstein Entertainment Partners.
Honey Trap formalizes her growing producing ambitions, building on her work championing the Christy biopic and other projects where she had significant creative influence.
The laid-back fashion partnership extends her ongoing relationship with the brand into a full seasonal campaign.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 26,021,200 | +23K | 3.9% | 1.4 | 16 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +250K +1.0% | +0 +0.0% | +0 +0.0% | +250K |
| Last 30 days | +23K +0.1% | +0 +0.0% | +0 +0.0% | +23K |
| Last 90 days | -104085 -0.4% | +0 +0.0% | +0 +0.0% | -104085 |
| Last 365 days | -104085 -0.4% | +0 +0.0% | +0 +0.0% | -104085 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sydney_Sweeney is a creator with a presence on Instagram (25,781,517 followers), based in United States. Their content sits in the film & tv space. Their Instagram bio reads: "@honeytrap @syrn". The full audience and engagement breakdown is below.
Sydney_Sweeney reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include americaneagle. Engagement on Instagram runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Sydney_Sweeney offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sydney_Sweeney's tier (Mega, 26M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sydney Sweeney plays Cassie Howard in HBO's Euphoria, a role that launched her to mainstream stardom. Cassie's emotionally volatile storylines earned Sweeney back-to-back Emmy nominations for Outstanding Supporting Actress in a Drama Series.
She played Olivia Mossbacher, a sharp-tongued college student, in the first season of HBO's The White Lotus. That performance earned her a second Emmy nomination in the same awards cycle as her Euphoria nod, making her one of the rare actors nominated in two separate categories in one year.
The two co-starred in the 2023 romantic comedy Anyone But You and generated widespread dating speculation throughout the film's promotional campaign. Both have publicly described their relationship as a close friendship, and Sweeney was engaged to businessman Jonathan Davino during that period.
Yes — she both starred in and served as a producer on the 2024 horror film Immaculate, developing it through her own production company. The project was a deliberate move toward controlling her own creative projects rather than taking on studio-assigned roles.
Yes, she is a brand partner with Armani Beauty, regularly featuring the line across her Instagram content. The partnership reflects her positioning as a high-fashion face, sitting alongside her other major brand relationships.
She is an ongoing partner with American Eagle, with a specific focus on their AE Jeans line. The collaboration spans sponsored Instagram posts and aligns with the brand's strategy of pairing its denim identity with culturally prominent celebrity faces.
Yes, she attended the 83rd Venice International Film Festival in September 2026, which she documented on her Instagram. The appearance placed her among the headline talent at one of the most prestigious events on the global film calendar.
She has received multiple Emmy nominations, most notably for Outstanding Supporting Actress in a Drama Series for her performance as Cassie Howard in Euphoria. Those nominations established her as one of the most recognized dramatic performers of her generation before she turned 30.
She grew up in Spokane, Washington, before relocating to Los Angeles to pursue acting. Her path from the Pacific Northwest to leading roles on prestige HBO series has been a recurring theme in profiles about her rise.
She has built an audience of over 25 million followers on Instagram, placing her firmly in the Mega tier on the platform. Her engagement rate runs well above the category median, which is uncommon at that follower scale and makes her account especially valuable to brand partners like American Eagle and Armani Beauty.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sydney_sweeney · Instagram
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