United States
Sweetteofficial is a Miami-based fragrance and lifestyle creator whose Instagram presence sits just beneath the one-million-follower threshold.
Total Followers +0.1%
992K
Across Instagram
Primary Platform
YouTube
992K followers · 100% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $15K–$35K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 991,810 | +496 | 0.3% | 4.2 | 11 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -198 -0.0% | +0 +0.0% | +0 +0.0% | -198 |
| Last 30 days | +496 +0.1% | +0 +0.0% | +0 +0.0% | +496 |
| Last 90 days | -3670 -0.4% | +0 +0.0% | +0 +0.0% | -3670 |
| Last 365 days | -3670 -0.4% | +0 +0.0% | +0 +0.0% | -3670 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sweetteofficial is a Miami-based fragrance and lifestyle creator whose Instagram presence sits just beneath the one-million-follower threshold. Her self-described identity — built around the tagline 'Smell unforgettable' — positions fragrance as her core content pillar, differentiated by a strong visual overlay of luxury floral aesthetics. Her hashtag activity points to an active side of the brand called Sweetteasories, which appears to operate in the luxury floral design and arrangement space, blending creator content with what looks like a small business identity. Spanish-language hashtags such as #floresdelujo and #ramoderosas suggest she produces content with bilingual appeal, likely reflecting Miami's multicultural market and broadening her reach within Latin American audiences.
Her audience skews heavily female and concentrates in the 25–34 and 18–24 age bands — demographics that align well with fragrance, gifting, and aspirational lifestyle categories. The majority of her following is US-based, with modest international spread into the UK, Brazil, India, and Canada. Engagement sits below the category median, which is a common characteristic of accounts that grew quickly or through broad-appeal content rather than tight niche communities, and brands appear to price her nonetheless at a meaningful rate-card level reflecting her near-million reach. For brands in fragrance, luxury gifting, floral subscriptions, or Miami-rooted lifestyle verticals, Sweetteofficial offers a visually coherent aesthetic with a built-in business operator angle that adds authenticity — a positioning that becomes stronger as the Sweetteasories brand matures alongside her creator channel.
Sweetteofficial reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Sweetteofficial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sweetteofficial's tier (Mid, 992K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sweetteasories is a branded hashtag Sweetteofficial uses consistently across her posts, suggesting it is an owned brand or product line connected to her luxury lifestyle identity. She uses it alongside her fragrance, floral, and lifestyle content, making it a recognizable signature of her personal brand rather than just a caption tag.
Based on her content signals, she is closely tied to the luxury floral world — her hashtags include #miamiflorist, #luxuryflowers, #floraldesign, and #ramoderosas (bouquet of roses in Spanish). Whether she runs her own floral business or curates and features luxury arrangements as part of her lifestyle brand, flowers are a major visual pillar of her feed.
"Smell unforgettable" is her personal tagline, written directly in her Instagram bio, and it captures the core of her brand identity. Fragrance is one of her primary content pillars — she positions herself as a guide to scents and luxury experiences that leave a lasting impression, not just a general lifestyle blogger.
Yes — several of her recurring hashtags are in Spanish, including #floresdelujo (luxury flowers) and #ramoderosas (bouquet of roses), which reflects her connection to Spanish-speaking audiences. This fits naturally with her Miami base, where bilingual lifestyle content resonates strongly.
Her Instagram bio describes her niche as "Fragrance & lifestyle," meaning scent-focused content — likely perfume recommendations, fragrance hauls, or luxury scent aesthetics — sits alongside her floral and luxury lifestyle posts. The tagline "Smell unforgettable" signals that fragrance is a defining part of her personal brand, not just an occasional topic.
Her hashtags #virgoseason and #birthdaygirl appear together on her posts, strongly suggesting she is a Virgo who celebrates her birthday as a personal lifestyle moment. This kind of milestone content — blending identity and luxury aesthetics — is woven into her broader feed rather than kept separate.
Her content centers on high-end fragrance, luxury floral design, and aspirational Miami living — the hashtags #luxurylifestyle, #luxuryflowers, and #floresdelujo all point in the same direction. It's a niche that blends sensory aesthetics (scent, flowers, visual opulence) rather than a single product category.
Yes — as of late 2026 she is just below the 1 million mark on Instagram, a milestone many in her fragrance and luxury lifestyle niche treat as a major brand credibility signal. She has built that audience primarily through floral, scent, and luxury lifestyle content rooted in Miami.
She is Miami-based, which she states directly in her Instagram bio. Miami's mix of luxury culture, floral aesthetics, and bilingual communities is a visible influence across her content, from Spanish-language hashtags to high-end floral arrangements.
Her Instagram bio ends with "More of Me ↓," directing followers to additional platforms or links beyond Instagram. While Instagram is her main home with close to a million followers, she signals an expanded presence — potentially including YouTube — for audiences who want more of her fragrance and lifestyle content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sweetteofficial · YouTube
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