Susanyara

Yes — e.l.f. Beauty acquired Naturium in a deal reported at around $355 million. Susan Yara had co-founded the science-backed skincare brand and built much of its audience through her social channels and the Mixed Makeup platform. She has continued to actively promote Naturium and feature its products even after the acquisition.

Yes — alongside Naturium, Susan Yara is a co-founder of Playa, a beach-inspired hair care brand. Her Miami lifestyle and love of the coast are directly woven into Playa's identity, and she regularly weaves it into her content. Both Naturium and Playa make her one of the rare beauty creators who has launched multiple consumer brands.

Yes — Susan Yara was born in Seoul, South Korea, and raised in New Mexico, making her Korean American. She now lives in Miami, Florida, and that multicultural path — Seoul to New Mexico to Miami — is part of how she talks about her identity and her approach to skincare. Her audience is predominantly based in the United States.

GlowLab is Susan Yara's podcast dedicated to skincare science, beauty, and wellness. Episodes feature dermatologists and experts discussing topics like longevity dermatology, redness relief treatments, and ingredient deep-dives — extending her educational "Skincare Mom" approach into a longer audio and video format. She uses the hashtag #glowlabwithsusanyara across her social content.

Before launching Mixed Makeup, Susan Yara was the Editorial Video and Interactive Director at NewBeauty Magazine, where she produced and hosted expert-driven beauty videos and managed editorial and social strategy for NewBeauty.com. That professional background in beauty journalism is what separates her content tone — evidence-based and expert-referencing — from most influencer-first creators. Mixed Makeup was built directly on that foundation.

The "Skincare Mom" persona reflects Susan Yara's philosophy of guiding her audience through skincare honestly and warmly — like a knowledgeable, no-gatekeeping mother figure rather than a hard-sell influencer. It appears across every platform bio and sets the tone for her content, which leans heavily on expert guests, ingredient education, and practical advice. Her audience skews predominantly female and young adult, and the maternal expert framing resonates strongly within that demographic.

Mixed Makeup was Susan Yara's original YouTube channel focused on women's beauty and lifestyle, but uploads there have been inactive for several years. Her current content energy is concentrated on Instagram and TikTok, where she posts close to daily. The shift mirrors the broader industry move away from long-form YouTube toward short-form video, though Mixed Makeup still represents her largest YouTube subscriber base.

Susan Yara is based in Miami, Florida. She often references Miami's humidity, warmth, and beach culture in her content, and that coastal aesthetic is central to Playa's brand identity. Born in Seoul and raised in New Mexico, Miami represents her current home base and a recurring theme in her lifestyle posts.

Susan Yara co-founded two beauty brands: Naturium, a science-forward, accessible skincare line later acquired by e.l.f. Beauty, and Playa, a beach-inspired hair care brand she continues to develop. Both grew in part from the audience she built through Mixed Makeup and her expert-driven content. This dual-brand track record makes her one of the more entrepreneurially accomplished creators in the beauty space.

Susan Yara covers topics like longevity dermatology, redness and eye-drop overuse, and skincare ingredient science — typically through interviews with board-certified dermatologists and beauty experts on GlowLab. Her content aims to translate clinical skincare knowledge into practical advice for an everyday audience. This expert-referencing style dates back to her time producing video at NewBeauty Magazine.