Indonesia
This account is the official digital communications channel of the Dinas Komunikasi dan Informatika Kota Surabaya — the city government's Department of Communication and Information for Surabaya, Indonesia's second-largest city and the capital of East Java province.
Total Followers -0.1%
543K
Across Instagram
Primary Platform
TikTok
543K followers · 100% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.1K–$19K / IG post
The city's Dishub deployed 18 upgraded microbuses (capacity: 24 passengers, up from 10) on the Joyoboyo–Lakarsantri feeder route from October 26, 2026 — a civic story the @surabaya account actively covered in its recent posts.
Diskominfo Kabupaten Gianyar (Bali) visited Surabaya's Diskominfo on October 29, 2026 specifically to study the 'Bangga Surabaya' and 'Sapawarga' channel strategy. Officials noted Diskominfo Surabaya produced 913 news releases and pushes 36 city agencies to run their own social accounts.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 543,321 | -598 | 2.9% | 7 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +109 +0.0% | +0 +0.0% | +0 +0.0% | +109 |
| Last 30 days | -598 -0.1% | +0 +0.0% | +0 +0.0% | -598 |
| Last 90 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
This account is the official digital communications channel of the Dinas Komunikasi dan Informatika Kota Surabaya — the city government's Department of Communication and Information for Surabaya, Indonesia's second-largest city and the capital of East Java province. Rather than a personal creator, it functions as a civic media hub, publishing content across Instagram, TikTok, Facebook (under the 'Bangga Surabaya' brand), and Twitter (@banggasurabaya). Its content spans public-service announcements, local governance updates, tourism promotion, cultural programming, and city infrastructure news. Recent posts have covered the rollout of the Wira Wiri public transit fleet, parking enforcement initiatives from the city's transport authority, and messaging tied to Mayor Eri Cahyadi's public commitments — reflecting a government account that aims to be both informative and conversational in tone.
The account's audience skews toward working-age Indonesians, with the 25–34 cohort forming the largest share and a notably female-leaning composition — demographics consistent with civic-minded urban residents engaged in local affairs. Engagement sits meaningfully above category norms for a mid-sized institutional account, suggesting the content resonates beyond passive following. Hashtag campaigns like #BanggaSurabaya and #SurabayaHebat reinforce a local-pride narrative that doubles as a soft city-branding strategy. As Indonesian municipalities increasingly compete for tourism revenue and investment, this account is well-positioned as both a civic information resource and a promotional platform for Surabaya's cultural and tourism identity.
Surabaya reaches an audience concentrated in Indonesia primarily through TikTok, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Indonesia-focused brands in education and related categories, Surabaya offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Surabaya's tier (Mid, 543K combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @surabaya Instagram account is run by Dinas Komunikasi dan Informatika Kota Surabaya (Surabaya City Communications and Information Office). It serves as the primary digital voice for city government updates, public services, local tourism, and civic campaigns, with an audience of over half a million followers.
Wira Wiri is Surabaya's city-operated public transportation service. The @surabaya account highlighted the launch of a new fleet for the service, promoting it as a more comfortable option for residents' daily commuting needs. It's one of the city government's key public transit initiatives.
Cak Eri refers to Eri Cahyadi, the Mayor of Surabaya. The official @surabaya account regularly features him delivering city commitments and public service announcements, reflecting the account's role as a platform for municipal leadership communication.
Bangga Surabaya, meaning 'Proud of Surabaya,' is the city's civic branding campaign. It operates as a Facebook page and Twitter handle (@banggasurabaya) alongside the @surabaya Instagram, forming a multi-platform network for the city government's public communications.
Surabaya Wani ('Surabaya is Brave' or 'Surabaya Dares') is a city event or campaign teased on the @surabaya account for Sunday, 1 November 2026, with the post urging residents to mark their calendars. The account used it as a rallying, pride-driven call to the local community.
The @surabaya account actively promotes local museum tourism using hashtags like #museumsurabaya and #museasurabaya. This fits their broader tourism content pillar, which highlights cultural heritage sites and encourages residents and visitors to explore Surabaya's history.
The @surabaya account uses #wisatasurabaya and #tourismsurabaya to spotlight local destinations, including museums, cultural landmarks, and city attractions. Tourism content is one of their core pillars alongside public service updates and civic news.
The account addressed the popular debate around 'generasi strawberry' (strawberry generation), a term used to describe Gen-Z as fragile and easily discouraged. The post challenged that stereotype, defending younger Indonesians — a tone that reflects the account's effort to engage youth audiences beyond standard government content.
Dishub Surabaya (Dinas Perhubungan, or the Transportation Department) content appears regularly on the @surabaya account, covering topics like parking enforcement briefings and public transit updates. The account serves as a content hub for multiple city government departments, not just communications.
#surabayahebat, meaning 'Great Surabaya,' is one of the city's signature hashtags used across government social media to celebrate civic achievements, city progress, and community pride. It appears alongside #banggasurabaya as part of the broader official city content ecosystem.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@surabaya · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.