United Kingdom
Supercar Blondie is the professional handle of Alex Hirschi, an Australian presenter originally from Brisbane who built one of the largest automotive media brands in the world while based primarily in Dubai.
Total Followers +0.1%
60M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
22.2M followers · 37% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $174K–$383K / IG post
Avery Dennison debuted four new Supreme Wrapping Film colors curated with Alex Hirschi, including a matte blue inspired by her personal Rolls-Royce. The collab marks a tangible product line extension beyond her media and auction businesses.
The global digital auction platform, launched in April 2024, crossed the 100-sale milestone within roughly two years of operation, with transactions including rare hypercars and specialty vehicles auctioned to a worldwide buyer pool.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -17389 -0.1% | +0 +0.0% | -17389 |
| Last 30 days | +0 +0.0% | -59124 -0.3% | +98K +0.5% | +39K |
| Last 90 days | +100K +0.4% | -177372 -1.0% | +100K +0.5% | +22K |
| Last 365 days | +100K +0.4% | -177372 -1.0% | +100K +0.5% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Aston Martin Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Rivian Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Thrustmaster Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| S.C. CyberGhost S.A. Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
Supercar Blondie is the professional handle of Alex Hirschi, an Australian presenter originally from Brisbane who built one of the largest automotive media brands in the world while based primarily in Dubai. She began posting car content on Facebook around 2017, leveraging behind-the-scenes access to rare and prototype vehicles in the UAE's concentrated supercar market, and grew rapidly by making high-end automotive culture feel accessible rather than exclusive. Her signature approach — walking viewers through seven-figure hypercars, concept vehicles, and unusual machines with a conversational, first-person style — translated seamlessly across YouTube, Instagram, and TikTok, accumulating a combined following in the tens of millions. Over time her content scope has expanded well beyond automobiles into private submarines, military vehicles, and futuristic technology, which reflects both audience appetite and her broader positioning as a luxury lifestyle and tech curiosity channel.
Supercar Blondie reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Automotive / Marketplace, a clear signal of fit for brands in those categories. Demonstrated partners include Aston Martin and Rivian. Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Supercar Blondie's tier (Mega, 60M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Supercar Blondie's real name is Alex Hirschi. She is originally from Australia and adopted the Supercar Blondie persona after relocating to Dubai, where the city's concentration of exotic vehicles gave her content an immediate hook that grew into a global brand.
She is not originally from Dubai — Supercar Blondie is Australian, raised in Brisbane. She relocated to Dubai because its density of rare supercars and wealthy car culture made it the ideal base for her content, and the city has been central to her brand ever since.
Yes — SBX Cars is Supercar Blondie's own auction platform built for buying and selling the world's rarest cars. She co-founded it with her husband Nik Hirschi, and it is promoted across every one of her social channels as the commercial engine behind the wider Supercar Blondie business.
Nik Hirschi is Alex Hirschi's husband and long-time business partner. The two built the Supercar Blondie brand together and co-founded SBX Cars, the rare-car auction platform that now sits at the heart of their business beyond content creation.
Yes — she filmed herself piloting a private submarine priced at around $10 million, which became one of her most-talked-about recent posts. It captures exactly what her channel is known for: getting behind the controls of outrageously rare or expensive machines that most people will never get near.
Her content goes well beyond supercars — she regularly features concept cars, futuristic technology vehicles, private submarines, and has even started a WWII tank the old-fashioned way. If it is rare, extreme, or eye-wateringly expensive, it tends to turn up on her channel.
SB Xtra is Supercar Blondie's secondary content channel, listed alongside her main brand in her TikTok bio. It works as a companion platform for fans who want more from the Supercar Blondie universe beyond what appears on her flagship channel.
Yes — both Aston Martin and Rivian sponsored dedicated videos on her YouTube channel in early 2026. The Rivian partnership is particularly telling, showing that major electric vehicle brands are actively chasing her audience alongside traditional supercar manufacturers.
The Monaco Grand Prix is a regular fixture for her — her Instagram bio in mid-2026 listed Monaco GP week as an upcoming trip. Alongside her Dubai base, events like Monaco give her the access to rare cars and private collectors that fuel her content calendar.
Across YouTube, Instagram, and TikTok combined, Supercar Blondie has built a total following of well over 50 million, firmly placing her in the Mega tier of creators worldwide. Her engagement consistently runs above the automotive category average, especially on TikTok and Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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