United States
Suleymandolaev is a New York City-based content creator whose signature format — asking strangers and young entrepreneurs how much they spend per month — sits at the intersection of personal finance and lifestyle voyeurism.
Total Followers +4.8%
2.6M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
1.3M followers · 50% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +2K +0.2% | +2K |
| Last 30 days | +108K +8.3% | +2K +0.4% | +15K +1.8% | +125K |
| Last 90 days | +394K +30.3% | +4K +0.9% | +138K +16.6% | +536K |
| Last 365 days | +394K +30.3% | +4K +0.9% | +138K +16.6% | +536K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Printify E-commerce / Print-on-demand | Channel sponsor | TikTok | Long-term | — |
| RayNeo Consumer Tech / Smart Glasses | Sponsored content | TikTok | Long-term | — |
| Ninja (HydraSense) Kitchen / Hydration | Channel sponsor | TikTok | Long-term | — |
| Apartment List Real Estate / Rentals | Sponsored content | TikTok | Long-term | — |
Suleymandolaev is a New York City-based content creator whose signature format — asking strangers and young entrepreneurs how much they spend per month — sits at the intersection of personal finance and lifestyle voyeurism. Active across TikTok, Instagram, and YouTube, he has built a multi-million follower audience by turning everyday spending habits into digestible, conversation-driven short-form content. His videos range from street-style interviews with NYC residents breaking down $3,000 monthly budgets to profiles of young entrepreneurs encountered abroad, most visibly in Qatar and along the French Riviera. That blend of financial curiosity and aspirational travel gives his channel a dual identity: grounded enough to resonate with young adults managing real budgets, glamorous enough to pull viewers into a world of Monaco GP weekends and South of France scenery.
His audience skews heavily toward 18-to-34-year-olds with a near-even gender split and a strong American core, a demographic profile that makes him an effective vehicle for brands targeting financially curious young consumers. His sponsor mix reflects that positioning well: Printify signals reach into the creator-economy and side-hustle crowd, Apartment List connects to urban renters navigating housing costs, and RayNeo's smart glasses partnership points toward emerging consumer tech. Engagement running well above category median suggests the spending-interview format generates genuine conversation rather than passive consumption. As personal finance content continues to draw younger audiences away from traditional media, Suleymandolaev's blend of street-level relatability and international lifestyle content positions him as a durable bridge between money-education and aspirational storytelling.
Suleymandolaev reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward E-commerce / Print-on-demand, Consumer Tech / Smart Glasses, Kitchen / Hydration, a clear signal of fit for brands in those categories. Demonstrated partners include Printify and RayNeo. Engagement on TikTok runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in E-commerce / Print-on-demand and related categories, Suleymandolaev offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Suleymandolaev's tier (Macro, 2.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
It's his signature recurring format where he stops people — usually in New York City — and asks them to break down their monthly expenses on camera. The concept sits at the intersection of personal finance curiosity and lifestyle voyeurism, which is why it consistently pulls strong engagement from his largely 18–34-year-old audience.
He covers both ends of the spectrum. Some videos feature everyday New Yorkers — like a woman spending around $3,000 a month to live in the city — while others profile young entrepreneurs, including a 19-year-old founder he spent the day with in Qatar. That contrast between ordinary and aspirational monthly budgets is a core part of the format's appeal.
In one of his travel-meets-finance videos, Suleymandolaev spent a full day with Mohammad, described in the video as a 19-year-old entrepreneur and founder based in Qatar. The video fits his broader pattern of seeking out young, self-made figures around the world and exploring how they think about money and business.
Yes — Suleymandolaev has posted content from Monaco and the wider French Riviera, including content tied to the Grand Prix. The Monaco footage is part of his travel-and-lifestyle thread, where he documents high-end destinations alongside his signature spending interviews.
RayNeo is a consumer tech brand that produces AI-assisted smart glasses, and Suleymandolaev is a named partner. He's used as a lifestyle and travel voice to bring the product to a younger audience that may not follow dedicated tech channels.
Printify is a print-on-demand platform that lets creators and entrepreneurs launch merchandise without holding inventory, and Suleymandolaev is a listed #printifypartner. The collaboration makes sense given his audience skews heavily toward young adults interested in entrepreneurship and generating income online.
Apartment List is an apartment-search platform, and Suleymandolaev has worked with them as a named partner. Given that his content regularly covers what people actually spend to live in cities like New York, an apartment-finding service is a natural fit for his audience.
Suleymandolaev has partnered with Ninja on the Hydra Sense, a smart hydration product from the well-known kitchen and home appliance brand. It's one of several sponsored integrations woven into his lifestyle and travel content alongside his organic finance series.
He sits at the crossroads of both — his 'How Much Do You Spend Per Month?' format is rooted in personal finance curiosity but packaged as lifestyle and vlog content spanning NYC street interviews, travel to places like Qatar and Monaco, and profiles of young entrepreneurs. YouTube classifies his output across finance, city travel, celebrity lifestyle, and vlogs, which reflects how deliberately he blends the two.
Suleymandolaev is based in New York City and is most active on TikTok, with sizable audiences on Instagram and YouTube as well. Business inquiries go through suleyman@undercurrent.net, suggesting he's repped by a management outfit called Undercurrent.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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