United States
Stylecusp is a creator with a presence on Instagram (183,814 followers), TikTok (5,406 followers), based in United States.
Total Followers +0.2%
189K
Across Instagram, TikTok
Primary Platform
184K followers · 97% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.7K–$9.2K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +129 +0.1% | -2 -0.0% | +0 +0.0% | +127 |
| Last 30 days | +478 +0.3% | -14 -0.3% | +0 +0.0% | +464 |
| Last 90 days | +4K +2.0% | +81 +1.5% | +0 +0.0% | +4K |
| Last 365 days | +4K +2.0% | +81 +1.5% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hungryroot Food & grocery delivery | Sponsored content | Long-term | — | |
| Jockey Apparel / intimates | Brand ambassador | Long-term | — | |
| Kohl's Retail / fashion | Sponsored content | Long-term | — | |
| Tommy Bahama Lifestyle / apparel | Sponsored content | Long-term | — | |
| Bloom Nutrition Health & wellness | Sponsored content | Long-term | — | |
| G4Free Outdoor / Amazon retail | Sponsored content | Long-term | — |
Stylecusp is a creator with a presence on Instagram (183,814 followers), TikTok (5,406 followers), based in United States. Their content sits in the fashion & lifestyle space. Their Instagram bio reads: "elevating your everyday since 2010 life, style & wellness in between real life chats✨ marissa@stylecusp.com 🎙️ @behindthecusp📍CT & Naples FL". The full audience and engagement breakdown is below.
Stylecusp reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & grocery delivery, Apparel / intimates, Retail / fashion, a clear signal of fit for brands in those categories. Demonstrated partners include Hungryroot and Jockey. Engagement on Instagram runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & grocery delivery and related categories, Stylecusp offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stylecusp's tier (Mid, 189K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Stylecusp's real name is Marissa, which she lists publicly through her contact email marissa@stylecusp.com. Her content leans into that first-name familiarity, with a conversational tone that feels more like a friend than a traditional influencer.
Yes, Stylecusp hosts a podcast called Behind the Cusp, found at @behindthecusp. It's an extension of her lifestyle brand, built around the 'real life chats' she references in her Instagram bio — personal conversations that go deeper than a typical social post.
Stylecusp splits her time between Connecticut and Naples, Florida, referencing both locations across her bios. That dual lifestyle — New England roots and a sunny Florida escape — shapes a lot of her everyday style and wellness content.
Stylecusp has been creating content since 2010, as she notes in her Instagram bio with 'elevating your everyday since 2010.' That places her among the earlier wave of lifestyle creators who built audiences well before the influencer economy went mainstream.
Stylecusp has worked with brands including Kohl's, Tommy Bahama, Jockey, Hungryroot, Bloom, and G4Free on Amazon. Her partnership mix spans casual fashion, meal delivery, and outdoor lifestyle — a natural reflection of her everyday style and wellness focus.
Yes, Stylecusp has partnered with Tommy Bahama, tagging campaigns with #tommybahamapartner. Given her Naples, Florida base, the brand's relaxed resort-wear aesthetic is a particularly seamless fit for her content.
Yes, Stylecusp is a Hungryroot partner, promoting the grocery and meal delivery service to her audience. The collaboration aligns with the wellness pillar of her content and the practical, everyday lifestyle she's built her brand around.
Yes, Stylecusp has run paid campaigns with Jockey, tagging content with #jockeypartner and #myjockey. Comfortable, wardrobe-essential apparel fits naturally into her approachable, everyday style content.
Stylecusp's content covers everyday style, wellness, and personal life — what she calls 'life, style & wellness in between real life chats.' Her feed reads less like a polished magazine and more like advice from a trusted friend, which is core to her millennial BFF positioning.
Stylecusp's audience is overwhelmingly women, with her largest segment being millennial women in their mid-thirties to mid-forties, alongside a strong 25–34 group. Her self-described 'millennial BFF' identity maps almost exactly to who is actually in her following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@stylecusp · Instagram
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