United Kingdom
Styleby_Waniya is a London-based fashion and lifestyle blogger operating on Instagram under the handle that pairs her name with a clear creative purpose: curating style on her own terms.
Total Followers +0.0%
4K
Across Instagram
Primary Platform
4K followers · 100% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $88–$246 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,510 | +0 | 3.1% | — | 9 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +5 +0.1% | +0 +0.0% | +0 +0.0% | +5 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -38 -1.1% | +0 +0.0% | +0 +0.0% | -38 |
| Last 365 days | -38 -1.1% | +0 +0.0% | +0 +0.0% | -38 |
Daily follower snapshots from CreatorDB's longitudinal index.
Styleby_Waniya is a London-based fashion and lifestyle blogger operating on Instagram under the handle that pairs her name with a clear creative purpose: curating style on her own terms. Her content sits at the intersection of mainstream British fashion culture and modest fashion, a signal drawn from her consistent use of #modestfashion and #eidmubarak alongside broader OOTD and trend-led hashtags. That dual positioning — aspirational London street style filtered through a culturally specific sensibility — gives her feed a coherent identity that distinguishes it within a crowded creator landscape, even at the nano tier.
Despite a relatively small following, Waniya's engagement rate runs well above the category median, suggesting her audience is genuinely attentive rather than passive — a meaningful signal for brands evaluating nano partnerships. Her followers skew young and predominantly UK- and US-based, with a near-even gender split that is somewhat unusual for a style-focused account and may reflect the community-oriented nature of modest fashion content, which tends to draw engaged readers across demographics. With her London location, bilingual cultural fluency, and above-average engagement, she is a credible candidate for halal beauty, modest fashion retail, or lifestyle brands seeking authentic reach within a British-Muslim millennial and Gen Z audience.
Styleby_Waniya reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fashion and related categories, Styleby_Waniya offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Styleby_Waniya's tier (Nano, 4K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The handle breaks down as 'Style by Waniya' — Waniya being the creator's first name. She uses this branding across her Instagram presence, positioning herself as a personal guide to style, beauty, and lifestyle from her base in London.
Modest fashion is a clear part of her content identity — she regularly uses #modestfashion alongside her OOTD posts. This gives her a more defined niche within the broader fashion blogger space, attracting followers specifically looking for stylish yet modest outfit inspiration.
She does post around Eid celebrations, using #eidmubarak to mark festive styling content tied to the occasion. This kind of seasonal, occasion-specific content is a recognizable part of her calendar and resonates strongly with her audience.
Travel-linked fashion content appears in her feed, as she regularly uses #vacation alongside her fashion and OOTD hashtags. This blend of destination styling and everyday London looks gives her content variety beyond a single setting.
Her business contact email — styleby_waniya@outlook.com — is listed publicly in her Instagram bio. As a nano-tier creator she works within a more accessible budget range, making her a cost-effective option for niche fashion, beauty, or lifestyle campaigns.
Her most consistent hashtags include #ootd, #fashion, #london, #modestfashion, #fashionblogger, and #trendsetter, with seasonal additions like #eidmubarak. The #modestfashion tag in particular signals the specific styling angle that sets her apart from general fashion influencers.
Her content spans all three pillars she names in her bio — style, beauty, and lifestyle. In practice this means outfit-of-the-day posts, fashion inspiration shoots, and lifestyle snapshots, often framed against London backdrops or vacation settings.
She is based in London, UK, which she names directly in her Instagram bio. London's fashion scene feeds into her content aesthetic, and a large share of her audience is also based in the United Kingdom.
Her audience is notably more balanced than most fashion accounts — sitting close to an even split between women and men. That unusually broad demographic reach is likely tied to her lifestyle and modest fashion angle drawing in a wider range of viewers.
She sits firmly in the nano-influencer tier, with a few thousand followers as of 2026. What makes her stand out at that size is an engagement rate that runs well above the category average, meaning her community interacts with her content at a much higher rate than typical fashion accounts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@styleby_waniya · Instagram
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