United States
StreetEasy is a New York City-focused real estate marketplace — founded in 2006 and acquired by Zillow Group in 2013 — that has built a distinct social media presence by turning apartment listings into aspirational content.
Total Followers +0.1%
552K
Across Instagram, TikTok
Primary Platform
YouTube
154K followers · 28% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.7K / IG post
StreetEasy's latest market report found NYC homes are increasingly closing above asking price, signaling a competitive sales market not seen since 2022.
The new membership bundles exposure tools, exclusive marketplace data, and elevated branding for NYC real estate agents on the platform.
Developed with Mother New York, the campaign positions NYC as a permanent home across life stages, timed to coincide with an anticipated spring 2026 real estate market rebound.
As a Zillow subsidiary, StreetEasy announced it would deny certain platform tools to agents who choose to publicly market listings to select buyers only, a policy that drew attention for its potential impact on Compass's NYC private exclusive listings.
The humorous campaign, also created with Mother New York, urged first-time buyers to stay in NYC rather than flee to the suburbs, featuring a dedicated hotline (1-833-I-MISS-NYC) and hand-painted murals in Williamsburg and SoHo.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +201 +0.1% | +0 +0.0% | +0 +0.0% | +201 |
| Last 30 days | +1K +0.7% | -199 -0.1% | +0 +0.0% | +804 |
| Last 90 days | +3K +2.3% | -477 -0.1% | +0 +0.0% | +3K |
| Last 365 days | +3K +2.3% | -477 -0.1% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
StreetEasy is a New York City-focused real estate marketplace — founded in 2006 and acquired by Zillow Group in 2013 — that has built a distinct social media presence by turning apartment listings into aspirational content. Rather than simply syndicating listings, the brand's Instagram and TikTok accounts lean into NYC's housing culture: showcasing hidden gardens in Hell's Kitchen, landmarked facade buildings, and compact floor plans that feel like puzzles worth solving. The hashtag-driven content strategy (apartment type codes like #2b, #1b, and branded tags like #streeteasyfinds) has cultivated a community of apartment hunters and armchair real estate browsers who engage with the feed more like a lifestyle account than a property portal.
The audience skews toward the 25–44 demographic — the prime NYC renter and first-time buyer cohort — with a near-even gender split and a heavily US-concentrated following, which aligns tightly with the platform's geographic utility. Engagement sits above the category median, particularly on TikTok, suggesting the content resonates beyond passive browsing. Because StreetEasy functions as both publisher and product, its social channels serve dual roles: brand awareness for the marketplace and a top-of-funnel lead generation tool. As NYC's housing market remains one of the most media-covered in the world, StreetEasy's content operation is well-positioned to grow influence among younger renters who discover listings through short-form video before ever visiting a dedicated search platform.
Streeteasy reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Streeteasy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Streeteasy's tier (Mid, 552K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
#streeteasyfinds is StreetEasy's signature hashtag used across Instagram and TikTok to spotlight standout NYC listings — think secret gardens, iconic facades, and surprisingly spacious apartments in unexpected neighborhoods. Followers use the tag to share and discover noteworthy homes, making it a community-driven extension of the brand's own content. It's become one of the more recognizable real estate hashtags native to New York City social media.
Yes, StreetEasy was acquired by Zillow Group in 2013. Despite the acquisition, StreetEasy has continued to operate as its own independent NYC-focused brand rather than being folded into Zillow's national platform. That separation is intentional — StreetEasy's entire product and content identity is built around the New York City market specifically.
The Flower Box Building is a distinctive residential building in New York City recognized by its characteristic exterior flower boxes, and it has become one of the more architecturally iconic addresses StreetEasy has featured in its listings content. StreetEasy spotlighted a two-bedroom, two-bathroom unit there, describing it as a green oasis — the kind of listing their social content is built around. Posts like that tend to go wide because the building itself is already a recognizable NYC landmark.
StreetEasy covers all five New York City boroughs — Manhattan, Brooklyn, Queens, the Bronx, and Staten Island — as well as parts of nearby New Jersey and Connecticut. Their social content on TikTok and Instagram skews toward eye-catching Manhattan listings simply because those tend to generate more engagement, but the full database spans the entire NYC metro area. Buyers, renters, and sellers across every borough can use the platform.
StreetEasy deliberately highlights NYC apartments with unexpected amenities — private outdoor spaces, hidden courtyards, secret gardens, and surprising architecture — because those listings stop people from scrolling in a way a standard studio never would. It's a content strategy built around the genuine variety hiding inside New York City's building stock, and it reflects what their audience actually engages with. Every unit featured is a real active listing, so the viral-worthy posts serve a dual purpose: brand awareness and lead generation.
StreetEasy covers all three sides of the NYC housing market: rentals, homes for sale, and seller listings. Their bios explicitly frame it as a place to buy, sell, and rent, making it a single destination for anyone navigating New York City's notoriously competitive real estate scene. This breadth is a key differentiator from platforms that focus only on one segment of the market.
Searching for apartments and homes on StreetEasy is free for renters and buyers. The platform generates revenue primarily from landlords, agents, and property managers who pay to list or boost their properties on the site. That model keeps the search experience open to anyone looking for a place in New York City without requiring a paid subscription.
StreetEasy is purpose-built for the New York City market, with deeper local inventory, neighborhood-level filtering, and NYC-specific data points like building history, floor plans, and open house schedules. Zillow is a national platform that includes NYC listings but lacks the hyperlocal depth that StreetEasy has developed over years of focusing exclusively on the five boroughs and surrounding metro area. For anyone seriously apartment hunting in New York City, the two experiences are noticeably different.
StreetEasy's TikTok leans heavily into the "apartment tour" format popular on the platform, but every unit shown is a real active NYC listing rather than a lifestyle set piece. They gravitate toward listings with a hook — an 850-square-foot secret garden in Hell's Kitchen, a unit in an architecturally famous building — because those details translate well into short-form video. The Big Apple Energy framing in their TikTok bio captures the tone: celebratory, aspirational, and unmistakably New York.
StreetEasy has built a combined following of over half a million across YouTube, TikTok, and Instagram, with TikTok carrying its largest single-platform audience. For a real estate brand rather than an individual creator, that reach places it firmly in the mid-tier influencer range with above-average engagement relative to other brands in the category. Their TikTok following in particular has grown rapidly by leaning into the platform's appetite for aspirational home content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@streeteasy · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.