Stray Kids is a South Korean boy band formed by JYP Entertainment through a 2017 televised survival series, debuting officially in early 2018 with eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.
Total Followers +1.1%
96.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
25.2M followers · 26% of audience
Engagement
19.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $336K–$740K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +47K +0.1% | +99K +0.3% | +146K |
| Last 30 days | +393K +1.6% | +236K +0.7% | +419K +1.1% | +1M |
| Last 90 days | +1.1M +4.6% | +521K +1.6% | +1.6M +4.1% | +3.2M |
| Last 365 days | +1.1M +4.6% | +521K +1.6% | +1.6M +4.1% | +3.2M |
Daily follower snapshots from CreatorDB's longitudinal index.
Stray Kids is a South Korean boy band formed by JYP Entertainment through a 2017 televised survival series, debuting officially in early 2018 with eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N. What distinguishes the group within the K-pop landscape is their self-production model — the in-house unit 3RACHA (Bang Chan, Changbin, and Han) writes and produces the majority of the group's material, giving their discography a cohesive, harder-edged sonic identity that blends hip-hop, electronic, and rock elements. Multiple Billboard 200 number-one albums and consecutive sold-out world tours, including their Maniac and subsequent global runs, cemented their transition from rising act to a top-tier global artist.
Across platforms, the group maintains a notably intimate content rhythm — member birthday tributes, behind-the-scenes vlogs under the SKZ-PLAYER and SKZ-VLOG formats, and tour documentation keep their fandom, known as STAY, consistently engaged at rates well above category norms. Their audience skews young adult and is geographically diverse, with substantial bases in the United States, Brazil, and South and Southeast Asia — a spread that makes them an unusually global proposition for brand partners seeking reach beyond traditional K-pop demographics. With a new release slated for mid-2026, Stray Kids are positioned to deepen their commercial footprint across both music and lifestyle categories.
Stray Kids reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 19.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Stray Kids offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stray Kids's tier (Mega, 96.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
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"THIS & THAT" is Stray Kids' 2026 comeback, with the release date set for August 7, 2026 at 1PM KST, announced directly through their official TikTok. It marks their latest project in an already densely active release cycle. Fans — known as STAY — had been counting down to it across social platforms in the weeks leading up to launch.
Yes, and it is one of the defining things that sets them apart in K-pop. Three members — Bang Chan, Changbin, and Han — form an in-house production unit called 3RACHA, which writes and produces a large share of Stray Kids' discography. This level of self-production is rare for a group under a major label like JYP Entertainment and is central to how the group markets its identity.
SKZ-PLAYER is a YouTube series where individual Stray Kids members drop solo performances or original tracks, giving fans a look at each member's personal sound outside of full-group releases. Felix's "Slow It Down" is one notable entry from the series. It has become one of the more anticipated content formats among the STAY fandom.
Yes, Felix (Lee Yong-bok) was born and raised in Sydney, Australia, making him the only Australian-born member of Stray Kids. He relocated to South Korea to train under JYP Entertainment and is widely recognized for his unusually deep voice and natural bilingualism in English and Korean.
STAY is the official fandom name for Stray Kids, and it is intentionally linked to the group's own name: together they form the phrase "You Make Stray Kids Stay." The hashtag #YouMakeStrayKidsSTAY has become a cornerstone of fan interaction across their social channels. It works as a two-way acknowledgment that the group and their fans define each other's continued existence.
The tour took its name from "Maniac," the title track of their 2022 mini-album ODDINARY. The hashtag #2ndworldtour_maniac appears consistently across Stray Kids' official content, and the tour reached multiple continents — Buenos Aires, Argentina was one of the noted South American stops. It marked a significant leap in the group's international touring scale.
Stray Kids were formed through a 2017 JYP Entertainment survival reality show of the same name, where contestants competed to earn a spot in the final lineup. The group officially debuted under JYP on March 25, 2018, with the EP Mixtape. That survival-show origin is part of why the group has always leaned into a scrappier, self-made identity compared to other JYP acts.
3RACHA is made up of three Stray Kids members: Bang Chan, Changbin, and Han. They function as the group's core production and songwriting unit, handling composition, lyrics, and arrangements for a large portion of the Stray Kids catalog. They also release music independently under the 3RACHA name, separate from full-group activities.
Stray Kids' engagement runs many times above the category median for musicians at their scale, which reflects the intense and coordinated activity of the STAY fandom. K-pop fandoms are structurally high-engagement, but STAY in particular organizes streaming campaigns, voting drives, and social pushes that lift interaction metrics far beyond typical benchmarks. Their TikTok engagement is especially outsized even within the K-pop space.
Stray Kids currently have eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N. The group originally debuted with nine members before member Woojin departed in 2019. The eight-member lineup has remained stable since and has gone on to become one of the highest-charting K-pop acts globally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@straykids · YouTube
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