United States
Stocktwits is a financial social media platform founded in 2008 that built its reputation as a dedicated conversation hub for retail traders and investors — often described as the Twitter of the stock market.
Total Followers -0.0%
350K
Across YouTube, Instagram
Primary Platform
YouTube
26K followers · 7% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.9K–$11K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -65 -0.0% | +0 +0.0% | -65 |
| Last 30 days | +97 +0.4% | -259 -0.1% | +0 +0.0% | -162 |
| Last 90 days | +303 +1.2% | -1816 -0.6% | +0 +0.0% | -1513 |
| Last 365 days | +303 +1.2% | -1816 -0.6% | +0 +0.0% | -1513 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Polymarket Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| 富途 moomoo Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Public Sponsorship | Sponsored content | YouTube | May 2025 | — |
Stocktwits is a financial social media platform founded in 2008 that built its reputation as a dedicated conversation hub for retail traders and investors — often described as the Twitter of the stock market. Co-founded by Howard Lindzon, the platform pioneered the cashtag convention (the $TICKER format for tagging securities in posts) and grew into a community for tracking real-time sentiment across stocks, options, crypto, and macro themes. Its YouTube presence extends that mission into video, surfacing daily market commentary, podcast clips, and live reactions to major market-moving events.
The channel's audience skews young and male — consistent with retail trading demographics — with a dominant U.S. base and meaningful reach into the U.K. and Canada. Sponsor relationships with trading platforms moomoo and Public position the channel as a demand-generation vehicle for fintech brands targeting self-directed investors, while a Polymarket partnership reflects a growing overlap between prediction markets and active-trader communities. With engagement running above the category median and a content mix spanning financial education, live market reaction, and investor interviews, Stocktwits is well-placed to deepen its role as a media brand that bridges social sentiment data and actionable market insight.
Stocktwits reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Polymarket and 富途 moomoo. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Stocktwits offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stocktwits's tier (Mid, 350K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Stocktwits is a social platform built specifically around market conversation — traders and investors use it to share ideas, track sentiment, and follow what's moving in real time. Unlike general-purpose networks, it's organized around cashtags like $AAPL or $TSLA so every discussion is anchored to a specific ticker or asset. It describes itself as the world's largest social media platform built exclusively for traders and investors.
When users post on Stocktwits they can tag their post as Bullish or Bearish, and the platform aggregates those signals into a real-time sentiment reading for each ticker or asset. This crowd-sourced sentiment layer is one of the core features that separates Stocktwits from general social networks, giving traders a quick read on how the community is leaning. The bio explicitly frames the platform around helping users "track sentiment" alongside sharing ideas.
Stocktwits covers the full range of markets — stocks, options, crypto, and macro are all explicitly called out in their channel description. Their YouTube and Instagram content regularly breaks down big moves across asset classes, not just traditional equities. This broad scope reflects the platform's positioning as a home for any active market participant, regardless of what they trade.
Yes — alongside daily market takes and big-move breakdowns, Stocktwits produces podcast content and show clips featuring traders, founders, and prominent market voices. These appear on their YouTube channel, which is focused on real-time market reaction and longer-form conversation. It's a meaningful part of how they bring the broader Stocktwits community conversation to video.
Stocktwits has run sponsored content with Polymarket, moomoo (富途), and Public — all fintech and trading-adjacent platforms. The partnerships are a natural fit given that Stocktwits' audience consists of active traders and investors who are exactly the users those apps are trying to acquire. These deals have appeared primarily on their YouTube channel.
China stocks — tagged #chinastocks — is one of the community's active topic areas on the platform, alongside themes like energy storage and broader macro trends. While the Stocktwits audience is predominantly US-based, the platform engages with global market events that affect investors beyond domestic equities. This international scope aligns with their stated focus on macro and big-move coverage.
Stocktwits skews toward people who are already engaged with markets — the real-time, fast-moving conversation style is most useful when you already know what you're watching. That said, their YouTube channel includes finance and economics education content alongside live market takes, which gives newer investors some on-ramp material. The platform positions itself as a place for both idea-sharing and learning from experienced market voices.
On YouTube, Stocktwits focuses on daily market takes, big-move breakdowns, podcast clips, and live reactions to major market events like earnings or macro data drops. Instagram, where their following is significantly larger, functions more as a real-time pulse on market activity and community highlights. The two channels serve different cadences — YouTube for depth, Instagram for immediacy.
The Stocktwits audience is majority male and heavily skewed toward younger adults — a large share of followers fall in the 18–24 bracket, reflecting the wave of retail trading interest that grew among younger generations over the past several years. The audience is predominantly US-based, with meaningful additional reach in the UK, Canada, India, and Mexico.
Stocktwits is available worldwide on web, iOS, and Android, and while the majority of its community is based in the United States, it draws active users from the UK, Canada, India, Mexico, and beyond. Its coverage of international themes — including China equities, crypto, and macro — reflects the fact that market conversation on the platform is not limited to US assets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@stocktwits · YouTube
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