United States
Steve Gold is a New York City-based luxury real estate broker at Corcoran Group whose name became widely recognized through his appearances on Bravo's Million Dollar Listing New York and, more recently, Netflix's Selling the City.
Total Followers -0.1%
387K
Across Instagram
Primary Platform
YouTube
387K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.8K–$14K / IG post
The MDLNY and Selling the City star announced the arrival of a new baby, joining daughter Rose Gold.
Gold and Selling the City co-star Eleonora Srugo hosted THR's prestigious NYC real estate industry event, following in the footsteps of other top reality real estate stars.
The Selling Sunset spinoff set in NYC's luxury market debuted January 3, 2025, with all eight Season 1 episodes dropping at once. Gold, a Corcoran Group broker and MDLNY alum, is one of the show's key personalities.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 386,633 | -464 | 3.2% | 1.2 | 10 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -155 -0.0% | +0 +0.0% | +0 +0.0% | -155 |
| Last 30 days | -464 -0.1% | +0 +0.0% | +0 +0.0% | -464 |
| Last 90 days | -1585 -0.4% | +0 +0.0% | +0 +0.0% | -1585 |
| Last 365 days | -1585 -0.4% | +0 +0.0% | +0 +0.0% | -1585 |
Daily follower snapshots from CreatorDB's longitudinal index.
Steve Gold is a New York City-based luxury real estate broker at Corcoran Group whose name became widely recognized through his appearances on Bravo's Million Dollar Listing New York and, more recently, Netflix's Selling the City. With over four billion dollars in career sales volume, his professional credentials anchor a social presence built around high-end residential transactions across Manhattan, Brooklyn neighborhoods like DUMBO, and the Hamptons. His hashtag usage reflects a genuine architectural interest — references to Bjarke Ingels and notable building design signal that his content goes beyond listings to touch on the culture and aesthetics of luxury urban living.
His Instagram audience skews heavily female and concentrates in the millennial 25–34 bracket, a demographic that tracks closely with aspirational lifestyle and real estate content consumption. Engagement running more than double the category median suggests an audience that actively participates rather than passively follows, which is notable for a professional-niche account rather than a pure entertainment channel. That combination — verified industry expertise, reality-TV visibility, and an engaged upscale audience — makes him a natural fit for luxury home, architecture, financial services, and premium lifestyle brands seeking credibility alongside reach.
Stevexgold reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Stevexgold offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stevexgold's tier (Mid, 387K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Steve Gold stars in Selling the City on Netflix, a luxury real estate series centered on the New York City market. The show adds a high-profile media dimension to his career as one of NYC's most prominent luxury brokers.
Yes, Steve Gold appeared on Million Dollar Listing New York on Bravo TV, which first brought him widespread public recognition. His time on MDLNY established him as a recognizable face in NYC's ultra-competitive luxury real estate scene well before his Netflix series.
Steve Gold's television career has spanned both networks — he built his on-screen profile through Million Dollar Listing New York on Bravo before going on to star in Selling the City on Netflix. Both shows focus on high-end New York real estate, reflecting a consistent theme across his media work.
The Gold Team is Steve Gold's branded real estate group operating under Corcoran in the New York City luxury market. The team handles high-end listings across Manhattan, Brooklyn, and the Hamptons, with Steve serving as the lead broker and public face.
Steve Gold has surpassed $4 billion in total real estate sales across his career, a milestone he highlights as a core part of his professional identity. That kind of volume puts him among the top-producing luxury brokers in the New York City market.
Steve Gold is a luxury real estate broker with Corcoran, one of the most established residential brokerages in New York City. Corcoran's reach across Manhattan, Brooklyn, and the Hamptons aligns directly with the markets Steve actively works in.
Yes, DUMBO — Down Under the Manhattan Bridge Overpass — is one of Steve Gold's featured markets, and he regularly posts content spotlighting Brooklyn listings and the neighborhood's distinctive architecture. DUMBO is among Brooklyn's most expensive and sought-after neighborhoods, making it a natural extension of his luxury focus.
East Hampton is part of Steve Gold's coverage area, extending his luxury real estate practice from New York City out to the Hamptons. The East End's high-net-worth buyer pool overlaps heavily with his Manhattan clientele, making it a logical market expansion.
Steve Gold regularly features content tied to architecturally significant developments in New York City, including projects connected to Bjarke Ingels and his firm BIG. In the luxury market, design pedigree is a major selling point, and properties in landmark buildings by celebrated architects command strong buyer attention and premium prices.
Steve Gold has grown a following of well over 350,000 people on Instagram, a notably large audience for a real estate professional rather than an entertainment creator. His engagement rate runs meaningfully above the typical benchmark for accounts in the luxury lifestyle and real estate category.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@stevexgold · YouTube
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