United States
Stevenshoaf is a US-based software engineer, fitness enthusiast, and content creator whose brand spans two distinct but complementary identities: the grind of big-tech employment and the discipline of self-improvement.
Total Followers +0.6%
35K
Across YouTube, Instagram
Primary Platform
YouTube
10K followers · 28% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $630–$1.8K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +40 +0.4% | +28 +0.1% | +0 +0.0% | +68 |
| Last 30 days | +178 +1.9% | +45 +0.2% | +0 +0.0% | +223 |
| Last 90 days | +755 +7.9% | +1K +5.7% | +0 +0.0% | +2K |
| Last 365 days | +755 +7.9% | +1K +5.7% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Stevenshoaf is a US-based software engineer, fitness enthusiast, and content creator whose brand spans two distinct but complementary identities: the grind of big-tech employment and the discipline of self-improvement. His early YouTube content leaned into day-in-the-life vlogging from inside a FAANG-level engineering role, offering a candid look at remote work and career growth that resonated with a predominantly male, working-age audience. That personal development angle — framed explicitly in his channel bio as growing 'in the gym' and 'in life' — gave him a foundation of trust with viewers interested in both technical careers and physical self-discipline. The supplement brand Cortex Drink, featured in his Instagram presence, signals alignment with the nootropics and performance space that overlaps naturally with that audience.
Stevenshoaf reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Hostinger. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Stevenshoaf offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stevenshoaf's tier (Micro, 35K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
OpenClaw is an AI agent platform that Stevenshoaf built and documents publicly under the build-in-public philosophy. His Mission Control dashboard is the interface he uses to run and orchestrate multiple AI agents, and he regularly posts updates showing the system in action — including a major update that made it free to run. It's the central project tying together his software engineering background and his content.
Yes — Stevenshoaf has described himself as a FAANG software engineer and has vlogged a day-in-the-life of working from home in that role. FAANG refers to the elite tier of tech employers including Meta, Apple, Amazon, Netflix, and Google. That professional background is a core part of his personal brand and lends credibility to his AI and coding content.
Agents Install is Stevenshoaf's AI consulting business, linked directly from his Instagram bio. It focuses on helping companies get AI agents integrated into their existing operations. The business runs parallel to his content on OpenClaw, essentially turning what he builds publicly into a commercial service.
Yes — Stevenshoaf announced a significant update making it possible to run OpenClaw at no cost, which he covered in a dedicated video. Before that update, there was presumably some cost associated with running the platform. He framed it as a major accessibility improvement for people who want to experiment with AI agents without an upfront financial commitment.
Stevenshoaf added a Jarvis AI assistant integration to his OpenClaw Mission Control dashboard, sharing the build as part of his ongoing AI agent series. The Jarvis reference nods to the AI from Iron Man, which fits the theme of building a personal command center for autonomous agents. It's one of the more eye-catching updates he's posted about the platform.
Clawdbot is an AI bot Stevenshoaf developed within his broader OpenClaw ecosystem, referenced consistently in his technical hashtags. Based on his content signals, it appears to function as a specific AI assistant or automation tool that operates inside the Mission Control dashboard. He uses the #clawdbot tag to group posts related to that particular component of the project.
Cortex Drink is a supplement brand that Stevenshoaf is affiliated with and mentions by handle in his Instagram bio. The partnership makes sense given that he identifies as a weightlifter alongside his tech career, bridging the fitness side of his content with a relevant product. It's one of the brand affiliations he keeps consistently visible in his profile.
Hostinger, the web hosting company, is a named sponsor on Stevenshoaf's YouTube channel. Hostinger frequently partners with developer and tech creator channels, making it a natural fit for an audience following a software engineer building AI tools. It's the confirmed brand sponsorship associated with his YouTube content.
Stevenshoaf explicitly describes himself as a "Software Engineer/WeightLifter/Vlogger" in his YouTube bio, and he frames his channel around growing both in the gym and in life. While his most recent content has leaned heavily into AI and software building, the fitness identity is baked into his personal brand from the start. His audience likely follows him for the whole lifestyle package, not just one lane.
Stevenshoaf posts on both YouTube and Instagram, with Instagram currently carrying a larger following for him as a Micro-tier creator. His YouTube content tends toward longer-form vlogs and technical walkthroughs, while Instagram sees more frequent posting. Both platforms focus on the intersection of AI, software engineering, and personal development.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@stevenshoaf · YouTube
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