United States
Steven Diaz is a licensed California real estate agent operating under eXp Realty in the Fresno and Clovis metro area, where he focuses on helping families navigate buying and selling residential property.
Total Followers +0.2%
170K
Across Instagram, TikTok
Primary Platform
YouTube
139K followers · 82% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.8K–$7K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +117 +0.4% | +0 +0.0% | +117 |
| Last 30 days | +83 +0.1% | +203 +0.7% | +0 +0.0% | +286 |
| Last 90 days | +0 +0.0% | +203 +0.7% | +0 +0.0% | +203 |
| Last 365 days | +0 +0.0% | +203 +0.7% | +0 +0.0% | +203 |
Daily follower snapshots from CreatorDB's longitudinal index.
Steven Diaz is a licensed California real estate agent operating under eXp Realty in the Fresno and Clovis metro area, where he focuses on helping families navigate buying and selling residential property. What distinguishes his content from a typical agent's social presence is his self-branded persona as the "Rappin Realtor" — a hook suggesting he weaves hip-hop creative elements into his real estate education and marketing videos. His content centers on hyper-local Central Valley market coverage, escrow walk-throughs, key-day celebrations, and listings, building a community around the practical milestones of homeownership rather than aspirational luxury real estate.
His audience skews heavily toward millennial and Gen Z women — the demographic most actively researching first-home purchases — which gives him genuine influence at the top of the buyer funnel in an underserved inland California market. Engagement on both Instagram and TikTok runs meaningfully above category medians, a signal that his following is genuinely interested rather than passive. As housing affordability remains a defining concern for younger Americans, a personality-driven, locally rooted realtor-creator like Diaz is well positioned to attract partnerships from mortgage lenders, title companies, home-improvement brands, and regional financial services targeting first-time buyers.
Stevendiaz_Realtor reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Stevendiaz_Realtor offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stevendiaz_Realtor's tier (Mid, 170K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Steven Diaz built his personal brand around the nickname Rappin Realtor, blending a music-influenced, high-energy personality with his real estate work in Fresno, CA. The nickname distinguishes him from conventional agents and is a core part of his identity across Instagram and TikTok.
Yes, Steven Diaz holds a California Department of Real Estate license under DRE# 02106691, confirming he is a verified, active agent. He is based in Fresno, CA and operates under eXp Realty.
Steven Diaz is affiliated with eXp Realty, a large cloud-based real estate brokerage with agents across the country. Within eXp, he is part of a team community he refers to as the Lets Grow Movement.
The Lets Grow Movement is a team or community within eXp Realty that Steven Diaz is aligned with, focused on growing both individual real estate careers and client networks. It reflects eXp Realty's emphasis on agent collaboration and revenue sharing.
Key day is the moment a home buyer receives the keys to their new property at the close of escrow — the official handoff of ownership. Steven Diaz regularly documents these milestone celebrations with his clients, making it one of his most recognizable content formats.
Steven Diaz covers both Fresno and Clovis, with Clovis consistently appearing as one of his top hashtags alongside #fresnohomes and #fresnorealestate. Clovis is a neighboring city in the greater Fresno metro and a popular area for families purchasing homes in Central California.
Yes, real estate investing is part of Steven Diaz's content mix alongside first-time home buying and family home sales, as reflected in his use of the #realestateinvesting hashtag. His audience skews heavily toward adults in their mid-twenties to mid-thirties — a prime demographic for both starter homes and investment properties.
Steven Diaz posts a mix of home listings, key day celebrations, escrow and buying-process education, and Fresno and Clovis market content. His Rappin Realtor persona gives his videos a personality-driven, accessible tone that goes beyond typical agent marketing.
Steven Diaz is based in Fresno, California, and his real estate practice is focused on the Fresno and Clovis metro area in Central California. The vast majority of his content is geographically specific to that region.
Steven Diaz is active on both Instagram and TikTok, using the same handle @stevendiaz_realtor across platforms. Instagram is his larger platform by following size, but his TikTok presence shows notably strong engagement and steady growth.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@stevendiaz_realtor · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.