United States
Steven.Builds is a U.S.-based indie entrepreneur who documents the process of building and scaling mobile apps from scratch.
Total Followers +1.9%
50K
Across Instagram
Primary Platform
50K followers · 100% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3.5K / IG post
Steven released a YouTube video detailing how he built, scaled, and exited his quit-vaping app PuffCount, while simultaneously promoting his new App Accelerator coaching program for founders.
Starter Story featured Steven Cravotta's playbook for growing PuffCount using TikTok organic content, a hard paywall, and paid ads — spotlighting his eventual exit as a case study for solo app founders.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 49,896 | +963 | 3.1% | 0.7 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +65 +0.1% | +0 +0.0% | +0 +0.0% | +65 |
| Last 30 days | +963 +1.9% | +0 +0.0% | +0 +0.0% | +963 |
| Last 90 days | +4K +8.1% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +8.1% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Steven.Builds is a U.S.-based indie entrepreneur who documents the process of building and scaling mobile apps from scratch. His content centers on app entrepreneurship — product development, monetization strategy, and growth hacking — with his own ventures serving as live case studies. His most prominently cited project is a Quit Vaping app he grew to a self-reported $44,000 in monthly recurring revenue, a milestone that anchors his practitioner credibility in a space crowded with theoretical advice. His current focus is scaling Posted Platform, a viral content service aimed at brands, which both expands his product portfolio and supplies fresh material for an ongoing build-in-public content format.
Steven.Builds reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Steven.Builds offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Steven.Builds's tier (Micro, 50K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Steven.Builds built and scaled a mobile app designed to help users quit vaping to over $44,000 in monthly recurring revenue, which he cites as a flagship example of his app-building approach. This milestone is central to his entrepreneurship content and the main proof point he uses to show that niche mobile apps can generate serious, repeatable income.
Posted Platform (also known as @postedplatform) is the venture Steven.Builds is actively scaling, built around helping brands get viral content. He promotes it directly in his Instagram bio as his primary current project, separate from his personal creator content.
MRR stands for Monthly Recurring Revenue — the amount a subscription-based product earns from paying users every month. When Steven.Builds says he hit $44k MRR with his quit vaping app, he means the app was consistently generating over $44,000 per month, which he uses as a benchmark when teaching the economics of mobile app businesses.
Yes — Steven.Builds' content is built around the process of building and scaling viral mobile apps as a business, using his own quit vaping app as a real-world case study. His YouTube channel and Instagram are aimed at aspiring entrepreneurs who want to understand how to turn app ideas into recurring revenue, not just how to write code.
Steven.Builds has built at least two public ventures: a quit vaping mobile app scaled to $44,000 in monthly recurring revenue, and Posted Platform, a brand content service he is actively growing. Both are listed in his own Instagram bio as real ongoing projects, not hypothetical examples.
Steven.Builds has publicly confirmed he built and scaled a quit vaping app to the $44k MRR milestone, though he hasn't named the specific app publicly in his available profile information. The app is primarily referenced as a business case study in his entrepreneurship content rather than being actively promoted as a consumer product.
Over 60% of Steven.Builds' Instagram followers are female, which is unusual for a tech and entrepreneur niche that typically skews male-heavy. This likely reflects the way his content is packaged — focused on income milestones, business storytelling, and aspiration — which resonates broadly beyond a strictly developer-focused audience.
@postedplatform is a separate account and business that Steven.Builds runs alongside his personal @steven.builds creator profile. His personal account documents his app-building journey and entrepreneurship content, while Posted Platform is the actual service he is scaling to help brands generate viral content.
Steven.Builds sits in the Micro creator tier with close to 50,000 Instagram followers, but his engagement rate runs roughly double the category median — a strong indicator that his audience actually interacts with his content. His following is predominantly US-based young adults aged 18 to 34, which is a high-value demographic for brands in the business, finance, and tech spaces.
Steven.Builds is based in the United States, and more than 60% of his audience is also in the US, making him a predominantly domestic creator in terms of reach. Smaller portions of his audience come from the UK, India, Canada, and Brazil, with his core viewership concentrated in the 18-to-34 age range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@steven.builds · Instagram
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