United Kingdom
Steven Bartlett is a British entrepreneur and podcaster who built Social Chain — a social media marketing agency — from his Manchester university dorm room before dropping out and eventually taking the company public on the Frankfurt Stock Exchange.
Total Followers +1.0%
10.6M
Across Instagram, TikTok
Primary Platform
YouTube
5.2M followers · 49% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $63K–$146K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +4K +0.1% | +143K +2.6% | +0 +0.0% | +146K |
| Last 30 days | +15K +0.3% | +96K +1.8% | +0 +0.0% | +110K |
| Last 90 days | +0 +0.0% | +423K +7.8% | +0 +0.0% | +423K |
| Last 365 days | +0 +0.0% | +423K +7.8% | +0 +0.0% | +423K |
Daily follower snapshots from CreatorDB's longitudinal index.
Steven Bartlett is a British entrepreneur and podcaster who built Social Chain — a social media marketing agency — from his Manchester university dorm room before dropping out and eventually taking the company public on the Frankfurt Stock Exchange. That early success became the launching pad for 'The Diary of a CEO' (DOAC), a long-form interview podcast now central to his public identity. His 2021 appointment as the youngest Dragon on BBC's Dragons' Den added mainstream business credibility and broadened his UK profile considerably.
Bartlett has since expanded into a broader media and investment ecosystem: Flight Story (his media company), Flight Fund, and Founded operate alongside stakes in over a hundred companies, including Thirdweb. His audience is predominantly US and UK-based, reflecting DOAC's English-language reach and his growing American television presence. Recent content spanning AI, health, sleep, and peptides tracks high-interest wellness and tech topics that attract premium advertisers. With engagement running well above category norms and a rate card positioning him firmly in the top tier of UK-origin creators, Bartlett is well-placed as long-form audio and video content continues to command strong brand investment.
Steven reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a business creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in business and related categories, Steven offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Steven's tier (Mega, 10.6M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Diary of a CEO, widely known by the abbreviation DOAC, is Steven Bartlett's flagship long-form podcast covering entrepreneurship, health, psychology, and science through deep-dive interviews with world-leading thinkers, founders, and researchers. New episodes drop every Monday and Thursday, and it has grown into one of the most-downloaded business podcasts in the world.
Yes, Steven Bartlett joined the BBC's Dragon's Den as the youngest Dragon in the show's history, evaluating and investing in early-stage businesses pitched on the programme. The role raised his mainstream profile significantly and sits alongside a personal portfolio spanning well over a hundred companies.
Yes, Steven Bartlett left Manchester Metropolitan University in his first year to build what became Social Chain, a social media agency that grew into a publicly listed company worth hundreds of millions of pounds. He frequently references that decision as one of the most consequential of his life, and it became central to his public brand as a self-made entrepreneur.
Happy Sexy Millionaire, published in 2021, is Steven Bartlett's debut book — a candid account of chasing wealth and success while confronting the reality that neither automatically delivers happiness. It became a Sunday Times bestseller and introduced his ideas to a wide audience beyond his existing social media following.
Steven Bartlett announced his engagement in an emotional post captioned "She said Yes 💍," describing the moment as one of the most nerve-wracking of his life. The announcement quickly went viral and drew a wave of congratulations from fans, collaborators, and fellow entrepreneurs across his platforms.
Health, sleep, peptides, and science-backed longevity are a major recurring pillar of the Diary of a CEO, with Steven hosting prominent researchers and experts — including Andrew Huberman — for detailed conversations on optimising the human body and mind. These episodes consistently perform among his most shared, attracting a large crossover audience of health-focused listeners alongside his core entrepreneurship fans.
Flight Story Studio is Steven Bartlett's marketing and media company, built to help brands develop audiences and communicate at scale through creative storytelling. It operates as part of a broader group of businesses he has built since stepping back from Social Chain, sitting alongside Flight Fund and Founded.
Flight Fund is Steven Bartlett's venture capital vehicle, focused on backing early-stage companies across technology, consumer, and media. It complements his personal angel portfolio, which spans over a hundred companies and includes an investment in the web3 infrastructure startup Thirdweb.
Yes, Steven Bartlett has appeared on The Tonight Show Starring Jimmy Fallon, marking a notable expansion into mainstream American television. The appearance reflects his growing transatlantic reach — the United States makes up the largest single share of his audience across platforms, outpacing his home market in the United Kingdom.
Steven Bartlett was born in Botswana and raised in Plymouth, in the south-west of England, a working-class upbringing he often credits as the foundation of his drive. Despite being UK-based, his audience is predominantly American, a testament to the global pull of the Diary of a CEO brand.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@steven · YouTube
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