Steve Aoki — full name Steve Hiroyuki Aoki — is a Los Angeles-based DJ, producer, and label founder whose career spans over two decades in electronic dance music.
Total Followers +0.8%
18.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.3M followers · 18% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $113K–$249K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5K +0.0% | +0 +0.0% | +5K |
| Last 30 days | +10K +0.3% | +28K +0.3% | +102K +2.6% | +141K |
| Last 90 days | +20K +0.6% | +49K +0.4% | +102K +2.6% | +171K |
| Last 365 days | +20K +0.6% | +49K +0.4% | +102K +2.6% | +171K |
Daily follower snapshots from CreatorDB's longitudinal index.
Steve Aoki — full name Steve Hiroyuki Aoki — is a Los Angeles-based DJ, producer, and label founder whose career spans over two decades in electronic dance music. The son of Benihana restaurant chain founder Rocky Aoki, he channeled an early punk and hardcore background into launching Dim Mak Records in 1996, a label that helped break acts like Bloc Party and The Kills before pivoting toward EDM. His live shows built a devoted following around a signature cake-throwing ritual, and his prolific collaboration output — spanning hip-hop, Latin pop, and electro-house — has kept him commercially relevant well past his initial breakout years. His 2012 Grammy nomination for Best Dance/Electronica Album cemented his mainstream credibility, and he has since pursued interests ranging from NFTs and Web3 to anti-aging science, giving his public persona an unusually broad surface area beyond music.
Across platforms, Aoki's content mixes tour footage, music video drops, crowd-reaction clips, and gaming crossovers — hashtag patterns pointing to anime-adjacent game titles like Honkai: Star Rail suggest deliberate cultivation of a younger, fandom-oriented audience alongside his core EDM base. His audience skews heavily male and spans a wide age range, with strong representation from the United States, India, Brazil, and Latin America — a global footprint that aligns with his Latin Airplay activity and touring reach. TikTok is his fastest-growing surface, indicating that shorter reactive content is extending his discovery window with audiences who may not follow the festival circuit closely. With Dim Mak still active, regular multi-genre collaborations, and rate positioning suited to premium lifestyle and entertainment brands, Aoki is well placed as a crossover figure bridging live music culture, gaming communities, and global pop.
Steveaoki reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Steveaoki offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Steveaoki's tier (Mega, 18.7M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Throwing cake directly at crowd members in the front rows has become Steve Aoki's most iconic live performance ritual, earning him the nickname the cake-throwing DJ. It started as a spontaneous moment early in his career and evolved into an audience expectation, with fans actively positioning themselves to get hit mid-set.
Yes — Steve Aoki is the son of Rocky Aoki, the Japanese-American entrepreneur who built the Benihana restaurant empire. Steve has spoken openly about his complicated relationship with his father and how Rocky's outsized ambition and unconventional life shaped his own relentless drive as an artist.
Yes, Devon Aoki — the model and actress known for roles in films like 2 Fast 2 Furious and Sin City — is Steve Aoki's half-sister. They share the same father, Rocky Aoki, though they were born to different mothers.
Steve Aoki has publicly confirmed that he has paid to have his brain cryonically preserved after death, with the goal of potential future revival. He's discussed it as part of a broader interest in longevity, life extension, and transhumanist ideas, making him one of the more prominent public figures to openly embrace cryonics.
Yes — Steve Aoki founded Dim Mak Records in 1996, making it one of the longest-running independent electronic and dance music labels in the world. Over the decades it has expanded well beyond electro house, releasing music across genres and helping launch the careers of numerous artists.
The Dim Mak 30 tour is a milestone concert run celebrating over 30 years of his Dim Mak Records label, promoted directly in his TikTok bio. It marks a significant anniversary for one of the most enduring independent labels in dance music history.
On My Own is a collaborative single between Steve Aoki and Dutch DJ and producer Reinier Zonneveld, highlighted in Aoki's Instagram bio as a current release. The track brings together Aoki's electro-house identity and Zonneveld's harder, techno-influenced production style.
Yes — content across Aoki's social channels references Honkai: Star Rail, including the character Dan Heng, pointing to a promotional or creative collaboration with HoYoverse's popular mobile RPG. Gaming tie-ins fit naturally with Aoki's well-documented passion for gaming and anime culture.
Yes — the Netflix documentary I'll Sleep When I'm Dead, released in 2016, followed Aoki's punishing tour schedule, creative process, and personal life, including his complex feelings about his late father Rocky Aoki. It remains one of the most in-depth portraits of any electronic music artist produced for a major streaming platform.
Hiro Quest is a gaming and storytelling universe Steve Aoki built around his middle name, Hiroyuki. Originally launched as a comic book and digital collectibles project, it expanded into live experiences, with the Hiro Quest tour concept appearing prominently across his recent social content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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