United States
Stepitupwithsteph is a creator with a presence on Instagram (185,862 followers), TikTok (8,601 followers), based in United States.
Total Followers -1.4%
194K
Across Instagram, TikTok
Primary Platform
YouTube
186K followers · 96% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.7K–$9.3K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -2695 -1.5% | +1 +0.0% | +0 +0.0% | -2694 |
| Last 90 days | -4925 -2.6% | +6 +0.1% | +0 +0.0% | -4919 |
| Last 365 days | -4925 -2.6% | +6 +0.1% | +0 +0.0% | -4919 |
Daily follower snapshots from CreatorDB's longitudinal index.
Stepitupwithsteph is a creator with a presence on Instagram (185,862 followers), TikTok (8,601 followers), based in United States. Their content sits in the entertainment space. Their YouTube bio reads: "@todayshow Fitness Contributor Step It Up with Steph TV Show & APP 💁♀️Women’s health & weight loss 🇱🇧🇮🇹💪🏼👩🍳 NEW 8 week program 🤩⬇️". The full audience and engagement breakdown is below.
Stepitupwithsteph reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Stepitupwithsteph offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stepitupwithsteph's tier (Mid, 194K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Steph holds an official role as a Today Show fitness contributor on NBC, a credential she highlights across every one of her social profiles. That recurring national TV presence is what distinguishes her from most fitness creators who work entirely online.
Step It Up with Steph exists as both a TV show and a dedicated app she has built around her women's health and fitness brand. The app extends her coaching beyond social media into a more structured, on-demand format for her audience.
Steph shared her pregnancy journey publicly, with content spanning her baby shower, her ninth month, and the stages in between — hashtags like #pregnant, #9monthspregnant, and #babyshower became some of her most-used during that period. It drew a significant wave of engagement from her audience and attracted new followers going through similar experiences.
Chicago appears consistently across her content and is one of her most frequently used hashtags, pointing clearly to it as her home base. The city surfaces as a backdrop in her lifestyle and fitness posts.
Steph promotes an 8-week program directly in her social bios as a signature coaching product built around her women's holistic weight loss approach. It is designed specifically for women looking for a structured, time-bounded path rather than open-ended fitness content.
Steph describes herself as a women's holistic weight loss coach, signaling an approach that addresses wellness beyond calorie counting — factoring in mindset, lifestyle habits, and overall health alongside physical training. Her content mix of workouts, motivation, and lifestyle posts reflects that broader philosophy.
Yes — Steph includes both the Lebanese 🇱🇧 and Italian 🇮🇹 flags in her Instagram bio, indicating dual heritage. That background occasionally surfaces in her cooking and lifestyle content alongside her core fitness focus.
Her workout content is aimed squarely at women's health and weight loss, mixing exercise routines with motivational content and get-ready-with-me style videos. During her pregnancy she also posted content tailored to that specific stage, broadening her reach into the prenatal fitness space.
Steph is most active on Instagram and YouTube, with a secondary presence on TikTok. Instagram is her largest platform by audience size, while YouTube carries her longer-form fitness and health programming.
Steph sits in the mid-tier influencer range with her strongest numbers on Instagram, where her engagement rate runs above the category median — meaning her community responds at a higher rate than most accounts of similar size. Her audience skews predominantly female and younger, which aligns with her women's health and weight loss focus.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@stepitupwithsteph · YouTube
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