Stephdish (@steph.dish) is an Indonesian digital creator with a multi-million TikTok following, producing lifestyle, travel, and product-review content primarily in Bahasa Indonesia.
Total Followers -0.1%
3.2M
Across Instagram, TikTok
Primary Platform
YouTube
308K followers · 10% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.6K–$11K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -339 -0.1% | +0 +0.0% | +0 +0.0% | -339 |
| Last 30 days | -1881 -0.6% | +0 +0.0% | +0 +0.0% | -1881 |
| Last 90 days | -4194 -1.4% | +0 +0.0% | +0 +0.0% | -4194 |
| Last 365 days | -4194 -1.4% | +0 +0.0% | +0 +0.0% | -4194 |
Daily follower snapshots from CreatorDB's longitudinal index.
Stephdish (@steph.dish) is an Indonesian digital creator with a multi-million TikTok following, producing lifestyle, travel, and product-review content primarily in Bahasa Indonesia. Her Instagram bio — "lagi keliling dunia," meaning "currently traveling the world" — frames her as a globe-trotting creator who channels international experiences back to a home-country community. Her content blends travel vlogging with skincare reviews and serialized formats; a recurring "Megalodon" series has driven consistent multi-episode engagement, suggesting an audience that follows her as a personality rather than a topic. The kaomoji-laced bios and casual, expressive Indonesian phrasing signal a warm, relationship-driven style characteristic of Indonesia's lifestyle creator scene.
Brand partnerships span consumer tech (OPPO's Reno line), Korean beauty (Innisfree), and Indonesian skincare (Vita C), positioning her at the intersection of beauty, tech, and aspirational lifestyle — a combination that maps cleanly onto her predominantly female, 18–34 core audience. A soft-launch post embedded in otherwise organic content hints at original product development, a move that would diversify her commercial footprint beyond sponsored deals. With TikTok engagement running well above category median and a management infrastructure already in place through Kreate, she is solidly established as a premium lifestyle voice in the Indonesian market, with room to grow as her travel-centric narrative attracts regional and international brand interest.
Stephdish reaches an audience concentrated in ITA primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in travel and related categories, Stephdish offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stephdish's tier (Macro, 3.2M combined followers, ITA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Gelas Megalodon — Indonesian for Megalodon Glass — is an ongoing serialized series on Stephdish's channel, with episode titles like "GELAS MEGALODON EPISODE PERTAMA!" and "MEGALODON PART 2" appearing in her recent content. The recurring format suggests it is a flagship franchise she is actively building, separate from her travel and lifestyle posts.
Stephdish posted a surprise soft launch in mid-2026, captioning it "hehe tiba-tiba soft launch" — Indonesian for "hehe, suddenly a soft launch" — suggesting she introduced something new to her audience without prior announcement. The post was framed as a casual Sunday reveal, hinting at a personal project or product line rather than a standard brand deal.
"Lagi keliling dunia" is Indonesian for "currently traveling the world," and it sits front-and-center in Stephdish's Instagram bio. It signals that globe-trotting is not just an occasional theme but a core part of her creator identity and the lens through which she produces her lifestyle content.
Stephdish posts primarily in Indonesian — her captions, bios, and series titles are all written in the language. This aligns with her audience, where Indonesian viewers make up the clear majority of her fanbase across TikTok and Instagram.
Stephdish has promoted the OPPO Reno 16, tagging it directly with the hashtag #opporeno16 in her content. OPPO is a frequent collaborator with Indonesian lifestyle and travel creators, and Stephdish's partnership fits that wider pattern of the brand working with macro-tier influencers in Southeast Asia.
Stephdish has partnered with Vitacra — promoting their rapid dark spot product under hashtags like #vitacrapiddarkspot and #vitacreviewid — and with Korean skincare brand Innisfree. Skincare collaborations are a recurring thread in her branded content alongside travel and digital lifestyle posts.
Kreate is the influencer management and brand partnership agency that handles Stephdish's commercial deals, and she lists their Indonesian contact number in both her TikTok and Instagram bios. Directing inquiries through Kreate rather than a personal email is standard practice for Indonesian macro creators managing a consistent volume of sponsorship requests.
Stephdish has used the hashtags #elclasico and #elclásico in her content, suggesting she has posted around the famous Real Madrid versus Barcelona fixture. Whether this is organic fan content or a sponsored activation tied to a football brand, it points to sports events occasionally appearing alongside her travel and lifestyle material.
Stephdish is an Indonesian creator — she posts in Indonesian, over 60% of her audience is based in Indonesia, and her business contacts use Indonesian phone numbers. Her creator profile is associated with Italy, which likely reflects a current travel base or residency rather than her origin, consistent with her bio describing herself as "traveling the world."
TikTok is where Stephdish has accumulated her largest audience, with well over two million followers on the platform. YouTube is listed as her primary creative home, suggesting she treats it as the main destination for longer or serialized content — like the Megalodon series — while TikTok functions as her broadest reach channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@stephdish · YouTube
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