Steph Slater is a U.S.-based stay-at-home mom who built a TikTok presence around the intersection of budget-conscious shopping and put-together, everyday style.
Total Followers +1.3%
44K
Across TikTok
Primary Platform
YouTube
44K followers · 100% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Micro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 44,400 | +568 | 2.8% | 2.6 | 22 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +102 +0.2% | +0 +0.0% | +0 +0.0% | +102 |
| Last 30 days | +568 +1.3% | +0 +0.0% | +0 +0.0% | +568 |
| Last 90 days | +1K +3.3% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +3.3% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Steph Slater is a U.S.-based stay-at-home mom who built a TikTok presence around the intersection of budget-conscious shopping and put-together, everyday style. Her content centers on affordable fashion hauls from mass-market retailers like Amazon and Walmart, packaged under an "elevated casual" aesthetic that emphasizes looking polished without premium price tags. The #fashionover40 tag is a recurring anchor in her posts, signaling that she speaks to women who feel underserved by trend-chasing fast fashion content — though her actual audience skews younger, suggesting her affordable, approachable styling resonates well beyond that demographic. She monetizes primarily through affiliate links via LikeToKnow.it, embedding shoppable links directly into her captions and leaning heavily on product-discovery content.
Her micro-tier following is heavily female — roughly three-quarters of her audience — and while U.S. viewers represent her largest single country segment, a notable share of her reach comes from India, Brazil, and Indonesia, reflecting the broad organic spread that affordable Amazon content tends to generate on TikTok's algorithm. Her engagement rate sits meaningfully above the category baseline for her tier, a signal that her core followers are genuinely responsive rather than passive. For brands operating in accessible fashion, Amazon storefronts, or everyday beauty, she represents a cost-efficient affiliate-style partnership with a loyal niche community. As the "affordable fashion for real women" space continues to grow on short-form video, creators like Steph who pair relatable identity — mom, coffee enthusiast, value shopper — with consistent product curation are well-positioned to expand their affiliate revenue and attract CPG or apparel brand deals.
Steph-Slater-Style reaches its audience primarily through YouTube, and is best activated via TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fashion and related categories, Steph-Slater-Style offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Steph-Slater-Style's tier (Micro, 44K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
SAHM stands for stay-at-home mom, and Steph uses the phrase to describe her life as a mom who creates affordable fashion and beauty content from home — fueled by a lot of coffee. The self-deprecating, relatable framing is central to her brand personality and helps her connect with other moms who are her core viewers.
Yes — she consistently uses the #fashionover40 hashtag, signaling that her outfit picks and styling advice are tailored with that demographic in mind. Her focus on practical, budget-friendly choices resonates with women looking for style that fits real life rather than a runway.
Amazon is the backbone of her content — she posts regular Amazon hauls, seasonal finds, and unboxing videos featuring everything from everyday casual pieces to affordable event dresses. She links directly to Amazon product pages in her captions so viewers can shop immediately.
Yes — alongside Amazon, Walmart is a key source she returns to for affordable finds, including dedicated Walmart fall fashion videos. She positions both retailers as legitimate destinations for elevated, budget-friendly style rather than just cheap basics.
Elevated casual style is her signature aesthetic — affordable, everyday outfits that look polished and intentional rather than thrown together. The core argument of her content is that you do not have to spend a lot to look put-together, which runs through every haul and outfit she shares.
Yes — Amazon unboxings are one of her signature formats, where she opens and tries on fashion pieces ordered online so viewers can see how the items actually look before buying. These videos are popular precisely because they cut through the uncertainty of shopping for clothes without trying them on.
She shares shoppable links through LikeToKnowIt (liketk.it), where you can find the exact pieces she features in her content. For Amazon picks she also drops direct product links in her captions, making it easy to buy without searching.
Fall is one of her biggest seasonal pushes — she consistently posts fall Amazon hauls, Walmart fall finds, and fall style inspiration under hashtags like #fallfashioninspo and #fallfashiontrends. Viewers following her specifically for seasonal outfit ideas tend to see a concentrated wave of fall content each year.
Her primary listed platform is YouTube, though she maintains an active TikTok presence where she has built a following in the tens of thousands posting affordable fashion and beauty clips. Both platforms carry her mix of Amazon finds, seasonal hauls, and everyday style advice.
Her audience skews heavily female, which lines up directly with her affordable fashion and beauty focus. Her community is largely built around women looking for practical, budget-conscious styling solutions — viewers drawn to real-life outfit inspiration rather than high-fashion aspiration.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@steph-slater-style · YouTube
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