Russia
Stepan Ermakov is a Russia-based personal finance YouTuber who frames his channel around practical, experience-driven investing rather than abstract theory.
Total Followers +0.0%
212K
Across YouTube
Primary Platform
YouTube
212K followers · 100% of audience
Engagement
25.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 212,000 | +0 | 25.3% | 0.2 | 1 months ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -1950 -0.9% | +0 +0.0% | +0 +0.0% | -1950 |
| Last 365 days | -1950 -0.9% | +0 +0.0% | +0 +0.0% | -1950 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bitget Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| T-Bank Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Кавёр Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Xiaomi Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
Stepan Ermakov is a Russia-based personal finance YouTuber who frames his channel around practical, experience-driven investing rather than abstract theory. By his own account, he has spent roughly seventeen years deploying capital across a wide range of instruments — from pre-construction real estate to cryptocurrencies — and he channels that hands-on background into content under the INVEST MODA brand. His videos address the questions most pressing to Russian-speaking retail investors: where to park savings amid a high-rate environment, how to weigh OFZs against dividend stocks, what to make of US debt dynamics and the ruble's trajectory, and how newer fintech tools like FinamX hold up under scrutiny. The tone is analytical and direct, leaning on current macro events as entry points rather than evergreen tutorials.
His audience skews overwhelmingly male and spans a notably wide age band, with meaningful representation from both younger working professionals and older savers — a demographic profile that reflects the broad Russian-language appetite for concrete personal-finance guidance rather than entertainment. The geographic footprint extends meaningfully into Ukraine, Kazakhstan, and Belarus, signalling his relevance across the post-Soviet Russian-language investing community. Sponsor pairings with T-Bank and Bitget align naturally with his fintech and crypto commentary, while a Xiaomi integration suggests brands outside pure finance see value in his concentrated, high-engagement audience. With engagement running well above category norms for a mid-tier channel, Ermakov is well-positioned to deepen his authority in Russian-language retail investing as interest-rate decisions and currency volatility keep the subject politically and financially charged.
Stepanermakov reaches an audience concentrated in Russia primarily through YouTube, and is best activated via long-form YouTube integrations. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Bitget and T-Bank. Engagement on YouTube runs around 25.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Stepanermakov's tier (Mid, 212K combined followers, Russia). Pulled from CreatorDB's category benchmarks.
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INVEST MODA is Stepan Ermakov's own personal finance and investing brand, built around his experience as a practicing private investor. It serves as the umbrella for his YouTube channel, Telegram, and VK community, covering everything from Russian government bonds and dividend stocks to real estate and cryptocurrency.
Yes, Bitget — the international crypto exchange — has appeared as a named sponsor on Stepanermakov's YouTube channel. He has also worked with T-Bank, Xiaomi, and the brand Кавёр, reflecting a mix of fintech, tech, and lifestyle partnerships alongside his core investing content.
Yes, Stepanermakov runs a Telegram channel under the handle @MEMTAZOR, which he lists in his YouTube bio as the main contact for advertising and collaboration inquiries. He also maintains a VK community at vk.com/memtazor for Russian-speaking audiences who use those platforms.
Stepan Ermakov states he has been a practicing private investor for 17 years, placing the start of his investment career in the late 2000s. Over that period he has personally invested across a wide range of assets — from pre-construction real estate to cryptocurrencies — and frames that hands-on track record as the foundation of his channel.
He has published dedicated content directly comparing OFZs (Russian government bonds) against dividend-paying stocks, framing it as a practical profitability question for current market conditions. His channel also covers the broader Russian stock market outlook through 2026–2027, helping viewers decide where yields are most competitive given the prevailing rate environment.
Yes, this is one of his recurring macro angles — he has made videos on America's tens-of-trillions-dollar debt load and whether it could lead to the dollar being quietly devalued. He pairs this with regular coverage of the ruble-dollar exchange rate and what global currency shifts mean for Russian retail investors.
The hashtag #заморозкавкладов (deposit freezing) appears frequently across his content, showing he actively addresses viewer fears about Russian bank deposits being restricted or frozen. He typically uses this topic as a jumping-off point to compare safer or more liquid alternatives like OFZs, liquidity funds, and other instruments.
Yes, he published a dedicated video assessing FinamX's new AI investing tool, posing the direct question of whether it is genuinely useful or mostly hype. This reflects his broader content style of reviewing specific financial products and platforms with a skeptical, practitioner's eye rather than offering purely general market commentary.
According to his own channel bio, Stepan Ermakov has personally invested in pre-construction real estate, bonds, stocks, and cryptocurrencies across his investing career. This breadth of firsthand experience across very different asset classes is the core credibility claim behind the INVEST MODA project.
His audience is overwhelmingly male — more than four in five viewers — with a strong skew toward viewers aged 35 and above, including a notably large share of 45-plus watchers. The majority of his audience is based in Russia, with meaningful secondary audiences in Ukraine, Kazakhstan, and Belarus.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@stepanermakov · YouTube
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