Data refreshed Sep 23, 2026 · 4:21 PM UTC
Off-Road & Automotive United States

Stellarbuilt

Full Creator Stats Live · Updated 2026-09-23

Stellarbuilt is a Sacramento, California-based off-road fabrication and performance shop that has built a dedicated digital following by documenting the custom builds coming out of its own garage.

NicheOff-Road & Automotive TierMid Engagement4.6%

Total Followers +0.5%

108K

Across YouTube, Instagram

Primary Platform

YouTube

24K followers · 22% of audience

Engagement

4.6%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.7K–$4.2K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-09-23
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 23,600 +92 4.6% 2.1 17 days ago
Instagram 83,928 +478 4.3% 3.3 3 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +193 +0.2% +0 +0.0% +193
Last 30 days +92 +0.4% +478 +0.6% +0 +0.0% +570
Last 90 days +406 +1.7% +1K +1.8% +0 +0.0% +2K
Last 365 days +406 +1.7% +1K +1.8% +0 +0.0% +2K

Audience Demographics

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13K33K52K72K91K Sep 25Dec 25Mar 26Jun 24Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Stellarbuilt

Stellarbuilt is a Sacramento, California-based off-road fabrication and performance shop that has built a dedicated digital following by documenting the custom builds coming out of its own garage. Rather than a traditional content creator, the channel operates as an extension of the business itself — showcasing suspension lifts, regears, axle builds, portal conversions, and alignment work on trucks and SUVs for clients across Northern California and beyond. Their recurring 'Rig Check' series, which spotlights finished customer builds like a lifted Lexus GX550 on 74Weld portals, has become a signature format that functions as both entertainment and portfolio for the shop. The heavy concentration on Toyota and Lexus platforms — 4Runner, Land Cruiser, GX — gives the channel a clear brand identity within the off-road community.

The audience skews strongly male and trends older, with a plurality of viewers in the 45-and-up bracket — a demographic with significant purchasing power and serious enthusiasm for high-cost off-road builds. Engagement running well above category norms for both YouTube and Instagram suggests the following is composed primarily of genuine enthusiasts rather than passive scrollers. That authenticity makes Stellarbuilt a natural fit for brands in the hard-parts space: suspension manufacturers, wheel and tire companies, and drivetrain suppliers would find a receptive and purchase-minded audience here. As the off-road segment continues to grow alongside the popularity of overlanding and trail culture, a shop-based channel with real build credibility and a regional stronghold in Northern California is well positioned to expand its reach among premium-truck and SUV modifiers nationally.

Brand fit

Why brands partner

Stellarbuilt reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Stellarbuilt offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Stellarbuilt's tier (Mid, 108K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Stellarbuilt a real shop or just a YouTube channel?

Stellarbuilt is first and foremost a real off-road design and fabrication shop based in Sacramento, California. The YouTube channel and Instagram were built to showcase the shop's work and document their trail adventures — the content is essentially a live portfolio of the business. You can contact the shop directly through their listed number or website.

Did Stellarbuilt actually drive the Rubicon Trail with snow tracks after a snowstorm?

Yes — Stellarbuilt documented a run on the Rubicon Trail with snow tracks fitted to Toyota trucks following a record-breaking snowstorm, capturing conditions that trail rarely sees even by Sierra Nevada standards. The Rubicon Trail is widely considered one of the most challenging off-road routes in the United States. It's a strong example of how the channel blends real adventure content with their shop's build capabilities.

Does Stellarbuilt specialize in Toyota 4Runner and Land Cruiser builds?

Toyota platforms are at the core of what Stellarbuilt does — the shop's content consistently features 4Runner and Land Cruiser builds, and those two vehicles dominate their top hashtags. Their work on these platforms covers suspension lifts, regears, axle modifications, and custom fabrication. Northern California has a strong Toyota off-road culture, and Stellarbuilt is a recognized name in that community.

Can Stellarbuilt do a suspension lift and regear on my truck?

Yes — suspension lifts, regears, and axle work are core services Stellarbuilt offers alongside installs, wheels, tires, and off-road alignment. The shop handles the full scope of off-road upgrades rather than doing piecemeal work, which is part of what separates a dedicated fabrication shop from a general installer. Reaching out through their Sacramento shop contact is the best way to get a quote for your specific rig.

Does Stellarbuilt go rock crawling on their channel?

Rock crawling is one of the primary off-road disciplines featured across Stellarbuilt's content — #rockcrawler appears regularly in their posts, and trail runs like the Rubicon are a recurring format. The channel puts their own shop-built rigs on actual difficult terrain rather than keeping finished builds off the trails. That real-world proof is a big part of why their audience, which skews toward experienced off-road enthusiasts, trusts the content.

What kind of custom fabrication work does Stellarbuilt do?

Stellarbuilt's fabrication work covers custom off-road builds including suspension components, axle modifications, and design work engineered for serious trail use. They also handle full drivetrain setups like regears that most general shops won't touch. Their Instagram and YouTube both show the finished results in real terrain, so you can see how the builds perform beyond the shop floor.

Does Stellarbuilt do off-road alignment after a lift?

Off-road alignment is one of Stellarbuilt's listed services — it's a critical step after a suspension lift that many shops skip, but skipping it causes uneven tire wear and unpredictable handling on the trail. Stellarbuilt handles it as part of a complete lift package or as a standalone service. It's one of the details that signals they're set up for serious builds, not just bolt-on installs.

What is a rig check on Stellarbuilt's channel?

A rig check is a format common in the off-road community where a creator walks through every modification and spec on a vehicle — suspension height, tire size, skid plates, recovery gear, and so on. Stellarbuilt uses #rigcheck on posts that break down notable builds in that style, giving viewers a detailed look at what went into a finished truck. For anyone planning their own build, these are essentially a checklist and inspiration board in one.

Where is Stellarbuilt located and do they serve customers outside Sacramento?

Stellarbuilt is based in Sacramento, California, and primarily serves off-road enthusiasts across Northern California. The shop also works with customers from beyond the region, and their YouTube audience stretches across the United States and into the UK, Canada, and Australia. Their own description calls it a shop that serves "enthusiasts all over Northern California and beyond."

What platforms is Stellarbuilt on and what kind of content is on each?

Stellarbuilt is active on both YouTube and Instagram. YouTube hosts their longer-form build showcases and trail adventure videos — including runs like the Rubicon Trail — while Instagram carries more frequent shop updates, rig photos, and short-form content. Together, the two channels put them in the mid-tier of off-road automotive creators with an audience that skews heavily toward experienced adult enthusiasts.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 23, 2026, 4:21 PM UTC · Slug: stellarbuilt

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