United States
Stellarbuilt is a Sacramento, California-based off-road fabrication and performance shop that has built a creator presence around documenting the same work it does professionally — suspension lifts, regears, custom axle builds, and full off-road system design.
Total Followers +0.6%
107K
Across YouTube, Instagram
Primary Platform
YouTube
24K followers · 22% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.7K–$4.2K / IG post
The Sacramento shop appeared on the niche off-road podcast Snail Trail 4x4, with the episode title suggesting a notable farewell to their signature 'Moscow Mule' build vehicle — a recurring character in their content.
The shop publicly committed to parts, installs, and custom fabrication for the new 4Runner platform, including a trimming guide for 35-inch tires, signaling a major content and business pivot toward the newly released model.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +142 +0.2% | +0 +0.0% | +142 |
| Last 30 days | +101 +0.4% | +568 +0.7% | +0 +0.0% | +669 |
| Last 90 days | +407 +1.7% | +2K +1.8% | +0 +0.0% | +2K |
| Last 365 days | +407 +1.7% | +2K +1.8% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Stellarbuilt is a Sacramento, California-based off-road fabrication and performance shop that has built a creator presence around documenting the same work it does professionally — suspension lifts, regears, custom axle builds, and full off-road system design. Rather than a traditional influencer origin story, the channel and Instagram account function as an extended portfolio and community hub, pulling viewers into real shop builds and trail adventures featuring Toyota platforms, particularly the 4Runner and Land Cruiser lineage. Content like snow-tracked Toyotas running the Rubicon Trail after record snowfall captures the spirit of the channel: technical credibility combined with legitimate off-road adventure that resonates with enthusiasts who recognize the difference between staged content and real-world capability.
The audience skews sharply male and toward the 35-and-older demographic, which aligns with the financial profile of serious off-road builds — the kind of projects that include regears, custom fabrication, and premium wheel and tire packages. Engagement rates sit well above category norms, a signal that followers are active enthusiasts rather than passive consumers, which gives the account meaningful weight in brand conversations around aftermarket parts, recovery gear, overlanding equipment, and 4x4-adjacent lifestyle products. With a predominantly U.S. audience concentrated in regions with strong off-road culture, Stellarbuilt occupies an interesting hybrid position — part regional service business, part nationally relevant content brand — and that authenticity-backed authority is likely to deepen its appeal to performance and adventure-segment sponsors as the overlanding and off-road market continues to expand.
Stellarbuilt reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Stellarbuilt offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stellarbuilt's tier (Mid, 107K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Stellarbuilt is first and foremost a real off-road design and fabrication shop based in Sacramento, California. The YouTube channel and Instagram were built to showcase the shop's work and document their trail adventures — the content is essentially a live portfolio of the business. You can contact the shop directly through their listed number or website.
Yes — Stellarbuilt documented a run on the Rubicon Trail with snow tracks fitted to Toyota trucks following a record-breaking snowstorm, capturing conditions that trail rarely sees even by Sierra Nevada standards. The Rubicon Trail is widely considered one of the most challenging off-road routes in the United States. It's a strong example of how the channel blends real adventure content with their shop's build capabilities.
Toyota platforms are at the core of what Stellarbuilt does — the shop's content consistently features 4Runner and Land Cruiser builds, and those two vehicles dominate their top hashtags. Their work on these platforms covers suspension lifts, regears, axle modifications, and custom fabrication. Northern California has a strong Toyota off-road culture, and Stellarbuilt is a recognized name in that community.
Yes — suspension lifts, regears, and axle work are core services Stellarbuilt offers alongside installs, wheels, tires, and off-road alignment. The shop handles the full scope of off-road upgrades rather than doing piecemeal work, which is part of what separates a dedicated fabrication shop from a general installer. Reaching out through their Sacramento shop contact is the best way to get a quote for your specific rig.
Rock crawling is one of the primary off-road disciplines featured across Stellarbuilt's content — #rockcrawler appears regularly in their posts, and trail runs like the Rubicon are a recurring format. The channel puts their own shop-built rigs on actual difficult terrain rather than keeping finished builds off the trails. That real-world proof is a big part of why their audience, which skews toward experienced off-road enthusiasts, trusts the content.
Stellarbuilt's fabrication work covers custom off-road builds including suspension components, axle modifications, and design work engineered for serious trail use. They also handle full drivetrain setups like regears that most general shops won't touch. Their Instagram and YouTube both show the finished results in real terrain, so you can see how the builds perform beyond the shop floor.
Off-road alignment is one of Stellarbuilt's listed services — it's a critical step after a suspension lift that many shops skip, but skipping it causes uneven tire wear and unpredictable handling on the trail. Stellarbuilt handles it as part of a complete lift package or as a standalone service. It's one of the details that signals they're set up for serious builds, not just bolt-on installs.
A rig check is a format common in the off-road community where a creator walks through every modification and spec on a vehicle — suspension height, tire size, skid plates, recovery gear, and so on. Stellarbuilt uses #rigcheck on posts that break down notable builds in that style, giving viewers a detailed look at what went into a finished truck. For anyone planning their own build, these are essentially a checklist and inspiration board in one.
Stellarbuilt is based in Sacramento, California, and primarily serves off-road enthusiasts across Northern California. The shop also works with customers from beyond the region, and their YouTube audience stretches across the United States and into the UK, Canada, and Australia. Their own description calls it a shop that serves "enthusiasts all over Northern California and beyond."
Stellarbuilt is active on both YouTube and Instagram. YouTube hosts their longer-form build showcases and trail adventure videos — including runs like the Rubicon Trail — while Instagram carries more frequent shop updates, rig photos, and short-form content. Together, the two channels put them in the mid-tier of off-road automotive creators with an audience that skews heavily toward experienced adult enthusiasts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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