Data refreshed Sep 22, 2026 · 11:08 AM UTC
Photography & Tech Canada

Stalman

Full Creator Stats Live · Updated 2026-09-22

Todd Stalman is a Canada-based photographer and filmmaker who built his YouTube channel around the tools, gear, and workflows that professional creators rely on.

NichePhotography & Tech TierMid Engagement3.6%

Total Followers +1.1%

688K

Across YouTube, Instagram

Primary Platform

YouTube

595K followers · 87% of audience

Engagement

3.6%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.9K–$4.6K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 595,000 +7K 3.6% 0.5 5 days ago
Instagram 92,559 +805 3.1% 1.4 5 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +4K +0.7% +379 +0.4% +0 +0.0% +4K
Last 30 days +7K +1.1% +805 +0.9% +0 +0.0% +8K
Last 90 days +10K +1.7% +481 +0.5% +0 +0.0% +11K
Last 365 days +10K +1.7% +481 +0.5% +0 +0.0% +11K

Audience Demographics

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29K185K342K499K656K Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Aug 2026 —
Sponsored content YouTube Jun 2026 —
Sponsored content YouTube May 2026 —
Sponsored content YouTube Dec 2025 —
Sponsored content YouTube Nov 2025 —
Background

About Stalman

Todd Stalman is a Canada-based photographer and filmmaker who built his YouTube channel around the tools, gear, and workflows that professional creators rely on. His content sits at the intersection of Apple ecosystem coverage and serious camera journalism — comparing devices like the DJI Osmo Pocket 4 against the iPhone 17 Pro, or putting the Samsung S26 Ultra through a photographer's lens rather than a consumer one. That practical, production-minded framing distinguishes Stalman from broader tech reviewers: his perspective is that of a working visual artist evaluating instruments, not a spec-sheet reader chasing clicks. He also hosts the Full Stack Creator Show podcast, extending his reach into the creator-economy conversation.

Brand fit

Why brands partner

Stalman reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Cleaning / Household, a clear signal of fit for brands in those categories. Demonstrated partners include Nanlite and Artlist. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Cleaning / Household and related categories, Stalman offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Stalman's tier (Mid, 688K combined followers, Canada). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is the Full Stack Creator Show?

The Full Stack Creator Show is Stalman's podcast, available under the handle @fullstackcreatorshow on Instagram. It extends his YouTube focus on creative tools and professional photo and video production into a longer-form discussion format. Stalman links to it directly in his Instagram bio alongside his main channel.

Does Stalman think the DJI Osmo Pocket 4 beats the iPhone 17 Pro for video?

Stalman published a direct head-to-head comparison between the DJI Osmo Pocket 4 and the iPhone 17 Pro, one of his most recent videos. His channel is built around testing whether dedicated camera hardware holds up against smartphone cameras for professional creators. He approaches these comparisons from a working photographer and video producer's perspective rather than a casual consumer angle.

What lighting brand does Stalman partner with on YouTube?

Stalman has a sponsored partnership with Nanlite, a professional LED lighting brand popular among videographers and studio creators. Nanlite produces panel lights, tube lights, and portable rigs used in photo and video production — a direct fit with his focus on covering the tools behind creative work.

Does Stalman cover Apple products like the Mac Studio on his YouTube channel?

Yes — Apple is one of the core threads running through Stalman's content. He has covered products including the Mac Studio with the M2 Ultra chip, iPhone releases, and Apple's annual WWDC event. His angle is always through the lens of professional photo and video production rather than general consumer tech reviewing.

What is Higgsfield and why did Stalman do a sponsored video for it?

Higgsfield is an AI-powered video generation platform that lets creators produce cinematic content using artificial intelligence tools. Stalman partnered with them for a sponsored video in mid-2026, which fits his audience of working photographers and videographers who are actively watching how AI is reshaping creative production workflows.

Does Stalman recommend Artlist for music licensing?

Yes, Artlist is one of Stalman's named YouTube sponsors. Artlist is a subscription-based music and sound effects licensing platform widely used by filmmakers and video creators. Stalman's audience of professional content producers makes it a natural fit, since music licensing is a real operational concern for anyone publishing monetized video work.

Did Stalman review the Samsung S26 Ultra specifically as a photographer?

Yes — Stalman published a review of the Samsung S26 Ultra framed explicitly as a photographer's evaluation rather than a standard phone review. This is consistent with his approach of holding consumer devices to the standards of professional photo and video work, similar to his ongoing comparisons with dedicated cameras.

Does Stalman post travel content or is it all studio-based gear reviews?

Stalman does incorporate travel into his content — Thailand has appeared in his posts and hashtags, showing he takes cameras on location rather than limiting himself to controlled studio reviews. Real-world travel shoots give him a practical lens for testing gear in conditions that matter to working creators.

Is Stalman based in Canada?

Yes, Stalman is a Canadian creator, though his audience skews heavily toward the United States, with additional viewers in India, the United Kingdom, and Canada itself. His content covers universal creative tools, so his geography rarely factors into the videos — the focus stays on cameras, software, and production gear.

What is Storyblocks and does Stalman actually use it for his videos?

Storyblocks is a subscription stock media platform offering royalty-free video footage, music, and sound effects — it was one of Stalman's YouTube sponsors in late 2025. For the professional video producers who make up his core audience, stock media libraries are a genuine production need, making it a relevant rather than purely transactional partnership.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:08 AM UTC · Slug: stalman

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