Last updated just now · Jul 28, 2026, 11:02 AM
Casino & Gambling 🏳 NGA

Stake

Full Creator Stats Live · Updated 2026-07-28

Stake.com is a cryptocurrency-native online casino and sports betting platform that operates one of the more recognizable brand accounts in the gambling vertical on Instagram.

NicheCasino & Gambling TierMacro Engagement5.1%

Total Followers +0.0%

1.1M

Across Instagram

Primary Platform

Instagram

1.1M followers · 100% of audience

Engagement

5.1%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $13K–$30K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-07-28
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 1,058,675 +0 5.1% 3 months ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 365 days +0 +0.0% +0 +0.0% +0 +0.0% +0

Audience Demographics

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1.1M1.1M1.1M1.1M1.1M Jul 28Oct 27Jan 26Apr 28Now
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Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.

Background

About Stake

Stake.com is a cryptocurrency-native online casino and sports betting platform that operates one of the more recognizable brand accounts in the gambling vertical on Instagram. Founded by Ed Craven and Bijan Tehrani, Stake built its early reputation through aggressive Twitch streamer sponsorships before expanding into mainstream sports partnerships — most notably a high-profile arrangement with the UFC, which dominates its Instagram content cadence. The account explicitly excludes the US, UK, and Australia from its addressable audience, a regulatory reality that has pushed the platform to cultivate its social presence in markets across Africa, Latin America, and Southeast Asia, with Nigeria appearing as a key registered or audience anchor market.

The Instagram account functions less as a traditional influencer channel and more as a sports-entertainment brand page, using engagement-bait formats — pick-a-side prompts, breaking fight news, highlight clips — to maintain community activity around UFC events and boxing. The signing of Eden Hazard as a brand ambassador signals an ambition to cross into European football fandom alongside its combat-sports core. With a macro-sized following and engagement rates well above the category median, the account punches above its weight for a brand handle. Rate card positioning in the mid-to-upper tier reflects the platform's willingness to invest in social infrastructure as a substitute for the paid advertising channels it cannot access in its largest restricted markets — making organic reach and ambassador-driven content its primary acquisition lever going forward.

Brand fit

Why brands partner

Stake reaches an audience concentrated in NGA primarily through Instagram, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Engagement on Instagram runs around 5.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Stake's tier (Macro, 1.1M combined followers, NGA). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why is Stake.com not available in the US, UK, or Australia?

Stake.com is blocked in the US, UK, and Australia because gambling regulators in those countries prohibit offshore online casinos from legally accepting players. The platform is transparent about this, stating the restriction directly in its bio, and operates under a Curaçao gaming license that is not recognized by authorities in those three major markets. Players based there are directed to geo-compliant alternatives.

Who founded Stake.com?

Stake.com was co-founded by Australians Edward Craven and Bijan Tehrani, who launched the platform in 2017. Craven became one of the most publicly recognized figures behind the brand and was reported to be among Australia's youngest billionaires on the back of Stake's rapid growth in the crypto-gambling space.

Is Eden Hazard a Stake.com ambassador?

Yes, Eden Hazard — the former Chelsea and Real Madrid winger — joined Stake.com as a brand partner, with Stake welcoming him publicly as "the legend" on their official Instagram. His signing fits Stake's broader strategy of partnering with globally recognized football icons to build credibility and reach across international sports audiences.

Did Drake really gamble on Stake.com?

Drake became one of Stake.com's most high-profile public users, with several of his large bets — including reported losses running into the millions — going viral across social media. His association with the platform is widely credited with bringing Stake into mainstream pop-culture conversation well beyond the crypto-gambling community.

What is Dana White's connection to Stake.com?

UFC president Dana White is a well-known partner and public ambassador for Stake.com, a relationship reflected in Stake's consistently heavy UFC-themed content, including posts tied to major fight cards and fighter storylines. The partnership is a natural fit given Stake's core audience of combat sports fans and the UFC's global reach.

Can US players use Stake? Is there a Stake.us?

Because Stake.com is unavailable in the US, the company launched Stake.us as a separate social casino that operates under US sweepstakes laws. Stake.us allows American players to access casino-style games without traditional real-money wagering, keeping it legally compliant across most US states.

Does Stake.com accept Bitcoin and crypto payments?

Yes, Stake.com was built as a crypto-first casino and accepts Bitcoin, Ethereum, Litecoin, Dogecoin, and several other cryptocurrencies for deposits and withdrawals. Its crypto-native model was central to its rapid rise, drawing users from the broader blockchain community who preferred decentralized payment methods for online gambling.

What was Stake's boxing event "at 10,000 feet"?

Stake promoted a boxing event held at extreme high altitude — over 10,000 feet above sea level — billing it as a first-of-its-kind spectacle due to the thin-air conditions that dramatically affect fighter stamina and knockout probability. The event is part of Stake's ongoing approach of staging unconventional combat sports productions to generate content that stands apart from standard online casino marketing.

What sports does Stake.com sponsor?

Stake's content mix shows heavy investment in the UFC, boxing, and football, with official posts covering major fight cards, fighter signings like Eden Hazard, and high-profile combat sports spectacles. The brand uses sports sponsorship as its primary marketing channel, a deliberate strategy given advertising restrictions that prevent it from running conventional digital ad campaigns in key markets.

How big is Stake.com on Instagram?

Stake's official Instagram account sits in the Macro tier with over one million followers, and its engagement rate runs notably above the category median for brand accounts — a strong signal for a platform that cannot openly advertise in the US, UK, or Australia. The account focuses on sports entertainment content rather than direct gambling promotions to maintain broad reach.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 28, 2026, 11:02 AM · Slug: stake

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