Stake.com is a cryptocurrency-native online casino and sports betting platform that operates one of the more recognizable brand accounts in the gambling vertical on Instagram.
Total Followers +0.0%
1.1M
Across Instagram
Primary Platform
1.1M followers · 100% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
Stake renewed its Everton FC partnership on a multi-year deal but moved from primary shirt sponsor to sleeve sponsor for the 2026-27 season to comply with the UK's new gambling sponsorship rules.
Stake was announced as the exclusive online casino and sports betting partner of the newly launched X Games League, with the partnership kicking off at X Games Aspen in January 2026.
Stake.com gave up its licence to operate in Great Britain, putting its high-profile sports sponsorships — including the English Premier League, Formula 1, and Davis Cup — under scrutiny.
Team Vitality announced Stake as the official global sponsor of its men's Counter-Strike 2 team, with Stake branding featured on jerseys debuting at IEM Cologne.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,058,675 | +0 | 5.1% | — | 3 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
Stake.com is a cryptocurrency-native online casino and sports betting platform that operates one of the more recognizable brand accounts in the gambling vertical on Instagram. Founded by Ed Craven and Bijan Tehrani, Stake built its early reputation through aggressive Twitch streamer sponsorships before expanding into mainstream sports partnerships — most notably a high-profile arrangement with the UFC, which dominates its Instagram content cadence. The account explicitly excludes the US, UK, and Australia from its addressable audience, a regulatory reality that has pushed the platform to cultivate its social presence in markets across Africa, Latin America, and Southeast Asia, with Nigeria appearing as a key registered or audience anchor market.
The Instagram account functions less as a traditional influencer channel and more as a sports-entertainment brand page, using engagement-bait formats — pick-a-side prompts, breaking fight news, highlight clips — to maintain community activity around UFC events and boxing. The signing of Eden Hazard as a brand ambassador signals an ambition to cross into European football fandom alongside its combat-sports core. With a macro-sized following and engagement rates well above the category median, the account punches above its weight for a brand handle. Rate card positioning in the mid-to-upper tier reflects the platform's willingness to invest in social infrastructure as a substitute for the paid advertising channels it cannot access in its largest restricted markets — making organic reach and ambassador-driven content its primary acquisition lever going forward.
Stake reaches an audience concentrated in NGA primarily through Instagram, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Engagement on Instagram runs around 5.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Stake's tier (Macro, 1.1M combined followers, NGA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Stake.com is blocked in the US, UK, and Australia because gambling regulators in those countries prohibit offshore online casinos from legally accepting players. The platform is transparent about this, stating the restriction directly in its bio, and operates under a Curaçao gaming license that is not recognized by authorities in those three major markets. Players based there are directed to geo-compliant alternatives.
Stake.com was co-founded by Australians Edward Craven and Bijan Tehrani, who launched the platform in 2017. Craven became one of the most publicly recognized figures behind the brand and was reported to be among Australia's youngest billionaires on the back of Stake's rapid growth in the crypto-gambling space.
Yes, Eden Hazard — the former Chelsea and Real Madrid winger — joined Stake.com as a brand partner, with Stake welcoming him publicly as "the legend" on their official Instagram. His signing fits Stake's broader strategy of partnering with globally recognized football icons to build credibility and reach across international sports audiences.
Drake became one of Stake.com's most high-profile public users, with several of his large bets — including reported losses running into the millions — going viral across social media. His association with the platform is widely credited with bringing Stake into mainstream pop-culture conversation well beyond the crypto-gambling community.
UFC president Dana White is a well-known partner and public ambassador for Stake.com, a relationship reflected in Stake's consistently heavy UFC-themed content, including posts tied to major fight cards and fighter storylines. The partnership is a natural fit given Stake's core audience of combat sports fans and the UFC's global reach.
Because Stake.com is unavailable in the US, the company launched Stake.us as a separate social casino that operates under US sweepstakes laws. Stake.us allows American players to access casino-style games without traditional real-money wagering, keeping it legally compliant across most US states.
Yes, Stake.com was built as a crypto-first casino and accepts Bitcoin, Ethereum, Litecoin, Dogecoin, and several other cryptocurrencies for deposits and withdrawals. Its crypto-native model was central to its rapid rise, drawing users from the broader blockchain community who preferred decentralized payment methods for online gambling.
Stake promoted a boxing event held at extreme high altitude — over 10,000 feet above sea level — billing it as a first-of-its-kind spectacle due to the thin-air conditions that dramatically affect fighter stamina and knockout probability. The event is part of Stake's ongoing approach of staging unconventional combat sports productions to generate content that stands apart from standard online casino marketing.
Stake's content mix shows heavy investment in the UFC, boxing, and football, with official posts covering major fight cards, fighter signings like Eden Hazard, and high-profile combat sports spectacles. The brand uses sports sponsorship as its primary marketing channel, a deliberate strategy given advertising restrictions that prevent it from running conventional digital ad campaigns in key markets.
Stake's official Instagram account sits in the Macro tier with over one million followers, and its engagement rate runs notably above the category median for brand accounts — a strong signal for a platform that cannot openly advertise in the US, UK, or Australia. The account focuses on sports entertainment content rather than direct gambling promotions to maintain broad reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@stake · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.