United States
Stacking Benjamins is a personal finance media brand centered on a long-running podcast hosted by Joe Saul-Sehy, a former financial advisor turned educator, and his co-host known as OG.
Total Followers +1.2%
20K
Across YouTube, Instagram
Primary Platform
YouTube
10K followers · 50% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $255–$713 / IG post
Host Joe Saul-Sehy welcomed bestselling author and motivational figure Mel Robbins for an unscripted episode, a notable high-profile guest booking for the show.
The team expanded its audio footprint with a dedicated daily feed on Apple Podcasts, accumulating 60 episodes through 2025–2026.
Joe Saul-Sehy introduced a 10-week live course tied to the STACKED book, featuring 90-minute sessions and a private community — expanding the brand beyond free podcast content.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +101 +1.0% | +35 +0.3% | +0 +0.0% | +136 |
| Last 30 days | +101 +1.0% | +149 +1.5% | +0 +0.0% | +250 |
| Last 90 days | +204 +2.0% | +237 +2.3% | +0 +0.0% | +441 |
| Last 365 days | +204 +2.0% | +237 +2.3% | +0 +0.0% | +441 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Surfshark Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Monarch Money Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
Stacking Benjamins is a personal finance media brand centered on a long-running podcast hosted by Joe Saul-Sehy, a former financial advisor turned educator, and his co-host known as OG. The show earned a best personal finance podcast designation from Bankrate.com and built its identity around making money topics genuinely approachable — framed around the playful conceit of hosts talking around a card table in Mom's half-finished basement. That deliberate casualness distinguishes it from drier financial programming. The brand has extended beyond audio into a book called Stacked, a YouTube channel, and an Instagram presence, with content ranging from retirement math breakdowns to parenting-and-money discussions.
On social platforms, Stacking Benjamins operates at a micro scale, but its engagement rate runs more than double the category median, signaling a loyal, return audience rather than passive followers. That audience skews older — a substantial share is 45-plus — reflecting listeners actively planning for retirement and long-term wealth, consistent with the show's tone of informed but unpretentious financial guidance. Sponsor relationships with Monarch Money and Surfshark indicate brand positioning toward practically minded, tools-oriented consumers. As podcasting continues its migration toward video-first distribution, Stacking Benjamins is well-placed to deepen its YouTube footprint among an audience that values substance alongside accessibility.
Stacking-Benjamins reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Surfshark and Monarch Money. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Stacking-Benjamins offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Stacking-Benjamins's tier (Micro, 20K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The show is co-hosted by Joe Saul-Sehy and his co-host known as OG. Joe is a former financial advisor who transitioned into podcasting and built Stacking Benjamins into one of the most recognized personal finance shows in the United States. The two host in a loose, conversational style meant to keep money topics from feeling intimidating.
"Joe's Mom's half-finished basement" is a signature branding device for the show — the hosts frame every episode as a casual chat around a card table in that basement rather than a formal studio setting. It's a deliberate choice to make personal finance feel relaxed and approachable, and longtime listeners treat the basement as a core part of the show's identity.
Yes, Bankrate.com awarded Stacking Benjamins the title of Best Personal Finance Podcast, an honor the show prominently highlights across its branding. It is one of several accolades that have helped establish the show as a trusted name in financial education. The team also describes itself as award-winning across its podcast, video, and newsletter output.
STACKED is a personal finance book from the Stacking Benjamins team, pitched as a guide to modern money management for everyday people. It carries the same accessible, jargon-light tone as the podcast and targets readers who want practical financial guidance without a dry textbook feel. The book has been available in stores and is cross-promoted alongside the show.
Yes — the show references Fast Company's coverage directly in its YouTube channel description, citing the outlet's write-up as a credibility marker. Being featured in a major business publication helped validate the podcast's positioning as both entertaining and substantive. It's one of the press mentions the team points to when describing the show's reach.
Monarch Money is a personal budgeting and financial-tracking app, and Stacking Benjamins has partnered with them as a sponsor on YouTube. The fit is natural given the show's focus on saving, investing, and taking control of everyday finances — the kind of audience that actively looks for money-management tools. Stacking Benjamins tends to align with sponsors whose products map directly onto the topics the hosts discuss.
Yes, Surfshark has appeared as a sponsor in Stacking Benjamins' YouTube content. VPN partnerships are common among finance and education creators because their audiences skew toward people who are security- and privacy-conscious online. It sits alongside more finance-specific sponsors like Monarch Money in the show's brand portfolio.
That is exactly the audience the show was designed for — Joe and OG built the format around a light and friendly tone specifically to make financial literacy feel less like homework. Episodes mix expert interviews with casual banter and real-life money scenarios rather than dry lectures. Both Bankrate and Fast Company have recognized the show partly for how well it pulls off that accessible style.
Stacking Benjamins tackled this directly in an episode titled "Is $1 Million Enough to Retire? Here's the Actual Math," walking through the real variables that determine whether seven figures is sufficient. The show's approach is to run the actual numbers rather than offer a one-size-fits-all answer, because factors like spending rate, healthcare costs, and investment returns shift the outcome significantly for different people.
Stacking Benjamins launched as a podcast and that remains the format it is best known for, but the team actively publishes on YouTube as well and maintains a newsletter alongside both. It operates as a multi-platform personal finance brand rather than a single-format show, with a predominantly U.S.-based audience that skews toward adults in their thirties through fifties.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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