United States
Sam Taylor — known online as Ssam.Ttaylor — is an Austin, Texas and Charleston, South Carolina-based lifestyle and running creator whose content sits at the intersection of endurance sport and personal storytelling.
Total Followers +0.6%
527K
Across Instagram, TikTok
Primary Platform
YouTube
153K followers · 29% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.6K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -107 -0.1% | +112 +0.0% | +0 +0.0% | +5 |
| Last 30 days | +3K +1.7% | +711 +0.2% | +0 +0.0% | +3K |
| Last 90 days | +2K +1.4% | +412 +0.1% | +0 +0.0% | +3K |
| Last 365 days | +2K +1.4% | +412 +0.1% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Runna Fitness / Running Apps | Channel sponsor | Long-term | — | |
| Oner Active Activewear | Brand ambassador | Long-term | — |
Sam Taylor — known online as Ssam.Ttaylor — is an Austin, Texas and Charleston, South Carolina-based lifestyle and running creator whose content sits at the intersection of endurance sport and personal storytelling. Operating primarily across TikTok and Instagram, she documents marathon and half-marathon training in a candid, day-in-the-life format, blending run vlogs along routes like Charleston's Ravenel Bridge with workout content, solo outings, and honest reflections on her mental and emotional journey. Her 'Chasing Medal a Month 2026' challenge — an ambitious self-imposed goal combining multiple marathons and a string of half-marathons — gives her content a serialized, goal-driven structure that rewards consistent followers and provides natural narrative momentum throughout the year.
Her audience skews heavily female — nearly nine in ten followers — with the core concentration in the 25–34 bracket, a demographic that closely mirrors the recreational women's running community that has grown sharply in recent years. Brand partnerships with Runna, a structured training-plan app, and Oneractive, a women's activewear label, reflect a positioning that is decidedly performance-adjacent rather than purely aesthetic fitness. Managed through The Sociable Society, Taylor's rate card places her solidly in mid-tier territory, and her TikTok engagement meaningfully outpaces her Instagram numbers, suggesting her more conversational, video-first content resonates strongest. As the women's running category continues to attract brand investment, her niche authenticity and ongoing challenge arc make her a credible long-term fit for endurance-adjacent and women's wellness brands.
Ssam.Ttaylor reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / Running Apps, Activewear, a clear signal of fit for brands in those categories. Demonstrated partners include Runna and Oner Active. Engagement on YouTube runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness / Running Apps and related categories, Ssam.Ttaylor offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ssam.Ttaylor's tier (Mid, 527K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ssam.Ttaylor is running a year-long challenge throughout 2026 to earn at least one race medal every single month. She documents each race through run vlogs and race-day content on TikTok and Instagram, making it the central storyline of her 2026 content.
Her real name is Sam Taylor — the handle Ssam.Ttaylor is a stylized version of it, and her business contact email uses the samtaylor name as well. She goes by Sam across her social profiles, including her Snapchat and sponsored partnerships.
As of her 2026 bio, she had completed at least three full marathons and ten half marathons, with her medal a month challenge pushing those numbers higher throughout the year. That range of distances is why she identifies with the hybrid athlete label.
Yes — Ssam.Ttaylor is a partner with the athletic brand Oneractive and her code is SAMTAYLOR. She features the brand across her running and fitness content on Instagram and TikTok.
She splits her time between both cities — her TikTok bio explicitly lists Austin, TX and Charleston as her locations. Her content reflects both, regularly featuring Austin running routes and Charleston food spots under hashtags like #charlestonfoodie and #atx.
Ssam.Ttaylor owns a Cowboy Pool and posts dedicated content walking followers through its upkeep, since she says it's one of the questions she gets most often. It's become a recurring home-and-lifestyle segment woven into her day-in-life vlogs.
After a woman made comments about her body online, Ssam.Ttaylor posted a response addressing skinny shaming directly, describing feeling compelled to speak up about it. She pushed back against the idea that negative comments targeting slimmer bodies are somehow less harmful than other forms of body shaming.
Yes — she has documented traveling with two dogs, including a trip to Charleston that involved a layover, a checked bag, and a carry-on all at once. Her dogs appear regularly throughout her personal vlog content on both TikTok and Instagram.
She is most active on TikTok and Instagram, where she posts running content, day-in-life vlogs, and lifestyle clips, and she also has a YouTube channel and a Snapchat account under the handle @sammyt711. TikTok is where she has built her largest following to date.
Her audience is overwhelmingly female — close to nine in ten viewers — and the largest age group falls in the 25–34 range, which maps neatly onto the core running and active-lifestyle community. The vast majority of her followers are based in the United States, with smaller pockets in the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ssam.ttaylor · YouTube
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