Squat-University

The channel is run by Dr. Aaron Horschig, a Doctor of Physical Therapy (DPT) and certified strength coach based in the United States. He built the Squat University brand as a way to make clinical-grade movement and rehab education accessible to everyday gym-goers and competitive athletes alike.

Yes. Dr. Aaron Horschig holds a Doctor of Physical Therapy degree and practices as both a licensed physical therapist and a strength coach. That dual background is the core differentiator — every technique fix or rehab cue he gives is rooted in clinical science, not just gym intuition.

The Squat Bible is a best-selling book by Dr. Aaron Horschig dedicated entirely to squat mechanics, mobility, and correcting the movement faults that lead to pain and injury. It is aimed at everyone from novice lifters learning the pattern for the first time to elite athletes refining technique under heavy loads.

Rebuilding Milo is Dr. Horschig's second best-selling book, focused on injury rehabilitation and helping strength athletes return to lifting safely. The title draws on the story of the ancient Greek athlete Milo of Croton to illustrate the principle of gradual progressive loading when rebuilding after an injury.

Lower back pain relief — including for desk workers and people with sedentary jobs — is one of the central content pillars of the channel. Dr. Horschig regularly posts videos addressing posture, hip mobility, and targeted exercises that address the root causes of pain rather than just masking symptoms.

Squat University is particularly valuable for barbell athletes because Dr. Horschig digs into squat, deadlift, and hip hinge mechanics at a depth most fitness channels never reach. His physical therapy background means the advice covers not just how to lift but how to keep lifting without breaking down over years of heavy training.

Deadlift technique is a recurring topic, with Dr. Horschig breaking down common mistakes in setup, hip hinge mechanics, and spinal positioning that most lifters don't know they're making. His approach treats every form fault as a clinical movement problem with a specific corrective fix, not just generic coaching cues.

The channel fills a gap that typical fitness creators leave open — clinically grounded, evidence-based guidance for people who are already serious about lifting but dealing with persistent pain or technique problems. With over six million YouTube subscribers and engagement that runs well above the category average, the audience clearly values PT-quality advice they can apply without booking a clinic appointment.

Yes, Dr. Aaron Horschig posts regularly on TikTok under the handle @squatuniversity, where he shares short-form injury fix tutorials and technique breakdowns. The TikTok audience has grown to over a million followers, though YouTube remains the primary platform where he publishes longer educational content.

The content spans the full experience range, with the largest audience segment sitting in the 18–34 age group and skewing heavily toward men who train seriously. Whether the viewer is learning to hip hinge for the first time or a competitive athlete correcting a stubborn movement flaw, the physical therapy framework Dr. Horschig uses makes the advice applicable across all training levels.