United States
Spupcake is a New York-based lifestyle creator whose content sits at the intersection of food, fashion, and wellness-oriented positivity.
Total Followers -2.1%
1K
Across Instagram
Primary Platform
YouTube
1K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $26–$74 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,052 | -22 | 2.1% | 1.6 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -13 -1.2% | +0 +0.0% | +0 +0.0% | -13 |
| Last 30 days | -22 -2.1% | +0 +0.0% | +0 +0.0% | -22 |
| Last 90 days | -132 -12.6% | +0 +0.0% | +0 +0.0% | -132 |
| Last 365 days | -132 -12.6% | +0 +0.0% | +0 +0.0% | -132 |
Daily follower snapshots from CreatorDB's longitudinal index.
Spupcake is a New York-based lifestyle creator whose content sits at the intersection of food, fashion, and wellness-oriented positivity. A Hofstra University graduate with a background in TV production, public relations, and fashion arts, she brings a degree of media literacy to her Instagram-first presence that distinguishes her from purely intuitive nano creators. Her signature #posivibes hashtag anchors a personal brand built around accessible feel-good content — think homemade frozen watermelon ice cream drizzled with olive oil, matcha rituals, and candid self-affirmation posts. She is also affiliated with the @28rowcreators collective and the @fitposivibes account, signaling ties to a small but organized creator network.
Her audience skews young and predominantly female, concentrated in the 18-to-34 age range, with a strong domestic base in the United States. At the nano tier, her engagement rate comfortably clears the category median, which is the metric brands weigh most when evaluating smaller accounts for test campaigns. Amazon affiliate and Prime Day content already feature in her posting cadence, placing her squarely in the entry-level product-discovery space that CPG and lifestyle brands routinely seed. With formal media training and a defined aesthetic niche, Spupcake is positioned to grow toward micro-tier as the #posivibes identity matures into a more recognizable content brand.
Spupcake reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Spupcake offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Spupcake's tier (Nano, 1K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Spupcake uses #posivibes as their signature hashtag and personal brand ethos, anchoring all content — food, fashion, and lifestyle — around positivity and self-care. It functions less like a campaign tag and more like a through-line philosophy, appearing on everything from recipe posts to candid mood shots.
@fitposivibes is a separate account listed directly in Spupcake's Instagram bio, extending the posivibes brand into a fitness and wellness direction. It suggests Spupcake's content universe stretches beyond food styling into body-positive movement and healthy-living content.
Yes — @28rowcreators is listed in Spupcake's Instagram bio, indicating an active affiliation with the group. Creator collectives like 28 Row typically offer members shared brand partnership pipelines, collaborative content opportunities, and cross-promotion across the network.
Spupcake earned a Bachelor of Arts from Hofstra University with a background spanning TV Production, Public Relations, and Fine Arts. That formal media education is reflected in the polished, brand-aware presentation of their content rather than a purely casual DIY aesthetic.
Spupcake posted a recipe for frozen watermelon ice cream finished with olive oil, leaning into the trendy savory-sweet pairing that olive oil brings to desserts. It's a signature example of their foodie fashionista lane — simple ingredients, wellness-forward framing, and visually styled presentation.
Yes — Spupcake actively promotes Amazon products and participates in Prime Day campaigns, using hashtags like #primeday and #amazon alongside a link-in-bio call to action. Amazon affiliate and deal content is one of the main brand-partnership angles Spupcake leans into as a nano creator.
Spupcake gravitates toward wellness-coded ingredients — olive oil, coconut, and matcha show up repeatedly across posts and hashtags. Captions like "nourishing my insides" signal that the food content is framed around how ingredients make you feel, not just how they look on camera.
Spupcake self-describes as a foodie fashionista, deliberately blending food content with fashion and lifestyle aesthetics under one identity rather than picking a lane. In practice, a recipe post gets the same editorial energy as a style moment — polished framing, positive messaging, and a consistent visual voice.
Yes — Spupcake is based in New York City, with #nyc appearing in their content alongside the urban lifestyle energy that runs through their posts. NYC's food culture and fashion scene feed directly into the foodie fashionista identity Spupcake has built.
Spupcake posts regularly on Instagram, which serves as the primary hub for their #posivibes food, fashion, and lifestyle content. YouTube is also listed as a platform in their profile, rounding out a multi-platform presence built around the same positive, wellness-forward brand.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@spupcake · YouTube
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