United States
Spittin' Chiclets is a hockey-focused podcast produced under the Barstool Sports umbrella, hosted by former NHL players Ryan Whitney and Paul Bissonnette — better known as BizNasty — alongside co-host Rear Admiral.
Total Followers +0.5%
2.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
465K followers · 17% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$45K / IG post
Video versions of the show launched exclusively on Netflix on January 12, 2026, as part of a multi-year partnership brokered by UTA. Audio editions remain on Spotify, Apple, and other podcast platforms.
The former NHL defenseman's addition was announced on-air, expanding the core hosting lineup.
Whitney, Bissonnette, Yandle, and producer Mike Grinnell were announced as ownership stakeholders in the new ECHL team.
The fan-facing street hockey tournament, hosted in partnership with HockeyFest, has a new 2026 edition planned, with location and date still to be determined.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | -487 -0.0% | +0 +0.0% | +536 |
| Last 30 days | +5K +1.1% | +7K +0.5% | +0 +0.0% | +13K |
| Last 90 days | +11K +2.4% | +42K +2.6% | +0 +0.0% | +53K |
| Last 365 days | +11K +2.4% | +42K +2.6% | +0 +0.0% | +53K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rugiet Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| DraftKings Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| CookUnity Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Discover Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Rhoback Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| True Classic Apparel | Channel sponsor | 2025–2026 | — | |
| Sport Clips Personal Care / Hair | Channel sponsor | 2025–2026 | — | |
| Shell / Fuel Rewards Fuel / Loyalty | Sponsored content | 2025–2026 | — |
Spittin' Chiclets is a hockey-focused podcast produced under the Barstool Sports umbrella, hosted by former NHL players Ryan Whitney and Paul Bissonnette — better known as BizNasty — alongside co-host Rear Admiral. The show's name draws from hockey locker-room slang for knocked-out teeth, immediately signaling its insider, unfiltered tone. What separates the show from conventional sports media is the hosts' credibility as players who actually lived the professional hockey experience: they conduct player interviews with a candor that beat reporters rarely access, and their commentary on trades, signings, and league storylines carries the weight of genuine hockey IQ. The format blends long-form episodic conversation with topical NHL takes, and the show has extended its footprint into live events, including the Chiclets Cup and their recurring Sandbagger Scramble golf series.
The audience skews heavily male and concentrates in the 18–44 age band — a profile that maps cleanly onto the North American hockey fandom core, with the United States and Canada together accounting for the lion's share of listeners. Sponsor partners like DraftKings, Discover, and Rugiet reflect the show's pull among young adult male consumers with disposable income and an appetite for sports betting and lifestyle products. TikTok engagement runs notably above platform norms, suggesting the clip-based hockey content resonates well beyond the dedicated subscriber base. As the NHL continues its push into broader American markets and younger demographics, Spittin' Chiclets is well-positioned as the default audio destination for fans who want locker-room authenticity rather than polished broadcast coverage.
Spittinchiclets reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel, Personal Care / Hair, Fuel / Loyalty, a clear signal of fit for brands in those categories. Demonstrated partners include Rugiet and DraftKings. Engagement on YouTube runs around 2.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Spittinchiclets's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Spittin' Chiclets is hosted by Ryan Whitney and Paul Bissonnette, both former NHL players, along with Rear Admiral. Ryan Whitney is a retired defenseman and Paul Bissonnette — widely known as BizNasty — was a fan-favorite enforcer who built a massive following during and after his playing career. Their shared locker-room credibility is a core reason the show resonates differently than standard sports talk radio.
Yes, Spittin' Chiclets remains an official Barstool Sports podcast as of 2026. New episodes drop every Tuesday morning, with the show's own social media bio confirming that schedule. Barstool's distribution reach has helped the pod establish itself as what it calls the number-one hockey podcast in the world.
The Chiclets Cup is a live event organized by Spittin' Chiclets that has been held in Boston, bringing the show's fanbase together for a hockey celebration that extends well beyond the podcast format. The crew's posts have shown them 'shipping back to Boston' for the event, suggesting it's a recurring fixture on their calendar. It's one of the primary ways the show has built an active community around hockey off the mic.
The Sandbagger Scramble is a recurring golf tournament series hosted by Spittin' Chiclets where the crew faces off against other sports media brands and celebrity guests in a competitive format. Past matchups have pitted the Chiclets squad against the Bob Does Sports crew and against a team headlined by Jon Gruden, Pat Maroon, and Ryan McDonagh. It has become one of the show's most-watched video formats, blending hockey personalities with golf in a way that performs well on YouTube.
Yes — the Chiclets crew and Bob Does Sports have faced off in at least three rounds of the Sandbagger Scramble, with matchups explicitly labeled by round on Spittin' Chiclets' YouTube channel. The series has turned into one of the more entertaining crossover rivalries in sports media, with both fanbases closely tracking the results. The trash-talk element between the two brands keeps engagement high every time a new round drops.
The hosts covered the Leo Carlsson offer sheet as a potential inflection point for how NHL teams approach restricted free agents, arguing it signals that offer sheets — historically treated as a league-wide taboo — could become a real negotiating weapon going forward. Offer sheets targeting high-ceiling young players are extremely rare because of the steep draft-pick compensation required, so one aimed at a player of Carlsson's caliber was seen as a bold statement. It is exactly the kind of hockey-business story Spittin' Chiclets digs into beyond the surface level.
The show was discussing Judd Moldaver, widely regarded as one of the most powerful player agents in the NHL with a roster of elite clients across the league. The hosts raised the question of whether Moldaver's influence over multiple star players could effectively allow him to funnel talent toward the Toronto Maple Leafs. It speaks to a broader tension in hockey circles around how much leverage a single super-agent can realistically exert over player destinations.
New episodes drop every Tuesday morning, a schedule the show spells out in its own Instagram bio. The reliable weekly cadence has helped Spittin' Chiclets build the kind of habitual listenership that makes it a go-to destination for hockey coverage throughout the NHL season. The show also reacts quickly to major trades and breaking news, which keeps the YouTube channel active between its regular episode drops.
Yes, DraftKings is one of Spittin' Chiclets' named sponsors, with the partnership reflected in their YouTube content. The show has also worked with brands including CookUnity, Discover, Rhoback, and Rugiet, reflecting an advertiser mix that spans lifestyle and wellness alongside the sports betting category. The overlap between hardcore hockey fans and DFS or sportsbook users makes DraftKings a natural fit for a show with this audience.
Spittin' Chiclets has built a combined following of well over 2.5 million across YouTube, Instagram, and TikTok, placing it firmly in the Macro-tier of sports media creators. The audience skews heavily male and is concentrated in the United States and Canada — the two countries where hockey fandom runs deepest. TikTok engagement runs well above the category average, a signal the show is consistently reaching younger hockey fans beyond its core long-form podcast audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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