Last updated just now · Jul 26, 2026, 5:04 AM
Hockey & Sports United States

Spittinchiclets

Full Creator Stats Live · Updated 2026-07-26

Spittin' Chiclets is a hockey-focused podcast produced under the Barstool Sports umbrella, hosted by former NHL players Ryan Whitney and Paul Bissonnette — better known as BizNasty — alongside co-host Rear Admiral.

NicheHockey & Sports TierMacro Engagement2.3%

Total Followers +0.5%

2.7M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

465K followers · 17% of audience

Engagement

2.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $19K–$45K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-07-26
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 465,000 +5K 2.3% 4.4 4 days ago
Instagram 1,623,091 +7K 1.9% 52.7 2 days ago
TikTok 577,400 +0 6.0% 8.2 4 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +1K +0.2% -487 -0.0% +0 +0.0% +536
Last 30 days +5K +1.1% +7K +0.5% +0 +0.0% +13K
Last 90 days +11K +2.4% +42K +2.6% +0 +0.0% +53K
Last 365 days +11K +2.4% +42K +2.6% +0 +0.0% +53K

Audience Demographics

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271K645K1M1.4M1.8M Jul 28Oct 26Jan 25Apr 26Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jun 2026
Sponsored content YouTube Dec 2025
Sponsored content YouTube Dec 2025
Sponsored content YouTube Dec 2025
Sponsored content YouTube Nov 2025
Channel sponsor Instagram 2025–2026
Channel sponsor Instagram 2025–2026
Sponsored content Instagram 2025–2026
Background

About Spittinchiclets

Spittin' Chiclets is a hockey-focused podcast produced under the Barstool Sports umbrella, hosted by former NHL players Ryan Whitney and Paul Bissonnette — better known as BizNasty — alongside co-host Rear Admiral. The show's name draws from hockey locker-room slang for knocked-out teeth, immediately signaling its insider, unfiltered tone. What separates the show from conventional sports media is the hosts' credibility as players who actually lived the professional hockey experience: they conduct player interviews with a candor that beat reporters rarely access, and their commentary on trades, signings, and league storylines carries the weight of genuine hockey IQ. The format blends long-form episodic conversation with topical NHL takes, and the show has extended its footprint into live events, including the Chiclets Cup and their recurring Sandbagger Scramble golf series.

The audience skews heavily male and concentrates in the 18–44 age band — a profile that maps cleanly onto the North American hockey fandom core, with the United States and Canada together accounting for the lion's share of listeners. Sponsor partners like DraftKings, Discover, and Rugiet reflect the show's pull among young adult male consumers with disposable income and an appetite for sports betting and lifestyle products. TikTok engagement runs notably above platform norms, suggesting the clip-based hockey content resonates well beyond the dedicated subscriber base. As the NHL continues its push into broader American markets and younger demographics, Spittin' Chiclets is well-positioned as the default audio destination for fans who want locker-room authenticity rather than polished broadcast coverage.

Brand fit

Why brands partner

Spittinchiclets reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel, Personal Care / Hair, Fuel / Loyalty, a clear signal of fit for brands in those categories. Demonstrated partners include Rugiet and DraftKings. Engagement on YouTube runs around 2.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Spittinchiclets's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who hosts the Spittin' Chiclets podcast?

Spittin' Chiclets is hosted by Ryan Whitney and Paul Bissonnette, both former NHL players, along with Rear Admiral. Ryan Whitney is a retired defenseman and Paul Bissonnette — widely known as BizNasty — was a fan-favorite enforcer who built a massive following during and after his playing career. Their shared locker-room credibility is a core reason the show resonates differently than standard sports talk radio.

Is Spittin' Chiclets still part of Barstool Sports?

Yes, Spittin' Chiclets remains an official Barstool Sports podcast as of 2026. New episodes drop every Tuesday morning, with the show's own social media bio confirming that schedule. Barstool's distribution reach has helped the pod establish itself as what it calls the number-one hockey podcast in the world.

What is the Chiclets Cup?

The Chiclets Cup is a live event organized by Spittin' Chiclets that has been held in Boston, bringing the show's fanbase together for a hockey celebration that extends well beyond the podcast format. The crew's posts have shown them 'shipping back to Boston' for the event, suggesting it's a recurring fixture on their calendar. It's one of the primary ways the show has built an active community around hockey off the mic.

What is the Spittin' Chiclets Sandbagger Scramble?

The Sandbagger Scramble is a recurring golf tournament series hosted by Spittin' Chiclets where the crew faces off against other sports media brands and celebrity guests in a competitive format. Past matchups have pitted the Chiclets squad against the Bob Does Sports crew and against a team headlined by Jon Gruden, Pat Maroon, and Ryan McDonagh. It has become one of the show's most-watched video formats, blending hockey personalities with golf in a way that performs well on YouTube.

Did Spittin' Chiclets play golf against Bob Does Sports?

Yes — the Chiclets crew and Bob Does Sports have faced off in at least three rounds of the Sandbagger Scramble, with matchups explicitly labeled by round on Spittin' Chiclets' YouTube channel. The series has turned into one of the more entertaining crossover rivalries in sports media, with both fanbases closely tracking the results. The trash-talk element between the two brands keeps engagement high every time a new round drops.

Why did Spittin' Chiclets say the Leo Carlsson offer sheet changed the NHL forever?

The hosts covered the Leo Carlsson offer sheet as a potential inflection point for how NHL teams approach restricted free agents, arguing it signals that offer sheets — historically treated as a league-wide taboo — could become a real negotiating weapon going forward. Offer sheets targeting high-ceiling young players are extremely rare because of the steep draft-pick compensation required, so one aimed at a player of Carlsson's caliber was seen as a bold statement. It is exactly the kind of hockey-business story Spittin' Chiclets digs into beyond the surface level.

Who is the agent Judd that Spittin' Chiclets said is trying to build a Toronto super team?

The show was discussing Judd Moldaver, widely regarded as one of the most powerful player agents in the NHL with a roster of elite clients across the league. The hosts raised the question of whether Moldaver's influence over multiple star players could effectively allow him to funnel talent toward the Toronto Maple Leafs. It speaks to a broader tension in hockey circles around how much leverage a single super-agent can realistically exert over player destinations.

When do new Spittin' Chiclets episodes come out?

New episodes drop every Tuesday morning, a schedule the show spells out in its own Instagram bio. The reliable weekly cadence has helped Spittin' Chiclets build the kind of habitual listenership that makes it a go-to destination for hockey coverage throughout the NHL season. The show also reacts quickly to major trades and breaking news, which keeps the YouTube channel active between its regular episode drops.

Does Spittin' Chiclets have a deal with DraftKings?

Yes, DraftKings is one of Spittin' Chiclets' named sponsors, with the partnership reflected in their YouTube content. The show has also worked with brands including CookUnity, Discover, Rhoback, and Rugiet, reflecting an advertiser mix that spans lifestyle and wellness alongside the sports betting category. The overlap between hardcore hockey fans and DFS or sportsbook users makes DraftKings a natural fit for a show with this audience.

How many followers does Spittin' Chiclets have across all platforms?

Spittin' Chiclets has built a combined following of well over 2.5 million across YouTube, Instagram, and TikTok, placing it firmly in the Macro-tier of sports media creators. The audience skews heavily male and is concentrated in the United States and Canada — the two countries where hockey fandom runs deepest. TikTok engagement runs well above the category average, a signal the show is consistently reaching younger hockey fans beyond its core long-form podcast audience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 26, 2026, 5:04 AM · Slug: spittinchiclets

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