Spain,

The @spain account is run by Spain's national tourism board, which operates the official travel portal at spain.info. It functions as a government-backed promotional channel rather than an individual creator, producing daily travel content across Instagram, TikTok, and YouTube to drive inbound tourism to the country.

Tag your posts with #VisitSpain and the account actively scouts those submissions to reshare on its feed. It's the primary way the account sources authentic traveler content from across the country, so a sharp, well-composed shot of a recognizable Spanish location gives you the strongest chance of being featured.

The #ThinkYouKnowSpain hashtag is built around challenging the assumption that Spain is only beaches and sangria. The official tourism account uses it to surface lesser-known regions, inland architecture, sustainable travel routes, and cultural landmarks that first-time visitors tend to overlook entirely.

Spain has 50 UNESCO World Heritage Sites, placing it among the most heritage-dense countries on the planet. The official Spain tourism account regularly spotlights these sites — including Burgos Cathedral and the Roman Aqueduct of Segovia — as a core part of its cultural heritage content series.

Despite its reputation for sun and sand, Costa del Sol has a genuine mountain and hiking scene, and the Spain tourism account has built dedicated content around exactly that angle. Adventure-focused itineraries appear under the #FeelCostadelSol hashtag, covering inland trails and outdoor routes well away from the shoreline.

Yes, the Roman Aqueduct of Segovia is one of the best-preserved pieces of ancient Roman engineering in the world and runs right through the heart of the city of Segovia. It's a UNESCO-listed landmark and has been featured by Spain's official tourism account as a prime example of the country's depth of history beyond its coastal destinations.

Burgos Cathedral is a UNESCO World Heritage Site and widely regarded as one of the finest examples of Gothic architecture in all of Europe. Spain's official Instagram account has highlighted it as part of its cultural heritage series, positioning it as a landmark that rewards visitors willing to travel beyond the obvious tourist trail.

The account publishes all content in English and targets outbound travel intent rather than domestic audiences, which naturally draws a heavily international following — with the United States and Japan both outpacing Spain itself in audience share. The strategy reflects a focus on converting aspiring travelers abroad rather than speaking to people already living in the country.

Yes, Spain's tourism board maintains an active TikTok presence under the same #VisitSpain branding as its Instagram. The TikTok channel consistently pulls notably higher engagement than the Instagram account, suggesting the short-video format connects particularly well with the younger audiences it reaches on that platform.

Spain.info is the official tourism web portal run by Spain's national tourism board, offering personalized itineraries, event listings, sustainable travel guides, and multimedia content for every region of the country. The @spain accounts on Instagram, TikTok, and YouTube all serve as the social media front end for the same organization, funneling interested travelers back to that central resource.