Soulessjayy

Soulessjayy presents Souless Cheaters as real loyalty tests where actual couples submit one partner to be approached by a decoy to see if they will cheat. The show's entire format depends on genuine emotional stakes, and Soulessjayy has built a large following on that premise. Like all content in this genre, viewers frequently debate how fully unscripted each situation truly is.

On Souless Cheaters, a decoy is someone arranged to approach and flirt with a person being loyalty-tested, without that person knowing they are being filmed. Video titles like "This Decoy Took It Way Too Far" show that decoys sometimes push the scenario beyond what anyone expected. The decoy's behavior and the partner's reaction form the central drama of each episode.

Yes — Soulessjayy runs Souless Cheaters as a formal business, evidenced by the publicly listed contact email Soulesscheatersllc@gmail.com in their Instagram bio. This means the channel operates as a structured content company, not just a personal project. They also maintain a P.O. Box on Peachtree Street NE in Atlanta, Georgia for physical correspondence.

SFC is the abbreviated series title Soulessjayy uses for Souless Cheaters, and Season 3 is the current run as of mid-2026 — their Instagram bio specifically called out "SFC: S3 EP10 OUT NOW." Organizing the content into numbered seasons sets Souless Cheaters apart from one-off loyalty test clips, giving it the feel of an ongoing show. This format encourages viewers to follow episode to episode rather than stumble on a single video.

Soulessjayy is based in Atlanta, Georgia, with a publicly listed P.O. Box on Peachtree Street NE in the city. Atlanta is a major hub for Black content creators and entertainment culture, which fits naturally with Soulessjayy's audience and content style. The vast majority of their viewers are also U.S.-based.

Yes — Temu sponsored Soulessjayy YouTube content, and Temu-related hashtags like #temuhaul, #temufinds, and #temucodes appear consistently across their posts. This type of partnership is common for Macro-tier creators with a large, young, U.S.-based audience, which is exactly Soulessjayy's profile. Temu has aggressively signed creators in this tier as part of its North American expansion strategy.

Betr is a micro-betting and sports media platform that partnered with Soulessjayy for a sponsored YouTube video in late 2025. Betr is known for targeting younger audiences through creator deals rather than traditional advertising. The partnership makes sense given that Soulessjayy's core viewers skew heavily toward the 18–34 age group that sports betting platforms actively pursue.

MyHeritage — a DNA testing and family history platform — sponsored a Soulessjayy YouTube video in 2026. The pairing works thematically because loyalty test content frequently touches on trust, identity, and personal truth, themes that resonate alongside DNA-based revelations. MyHeritage has a pattern of partnering with relationship and lifestyle creators where questions of family and origins feel relevant to the audience.

Soulessjayy has passed the 1.2 million subscriber mark on YouTube and is actively targeting 2 million, as stated directly in their YouTube bio "ROAD TO 2M!" That places the channel firmly in the Macro creator tier by industry standards. Consistent loyalty test content has driven steady channel growth, as this format performs well in both YouTube search and suggested video feeds.

Soulessjayy posts across Instagram and TikTok under the same handle @soulessjayy, using both platforms to amplify clips and sponsor content from the main channel. YouTube is by far their largest platform and primary home for full Souless Cheaters episodes. Their TikTok bio also promotes the series directly, using it as a funnel to drive subscribers back to YouTube.