Sarah Zerafa — known online as @sosazerafa — is a fashion, beauty, and lifestyle creator based in Malta who has assembled a multi-million-follower presence on Instagram.
Total Followers +0.6%
3.8M
Across Instagram, TikTok
Primary Platform
3.6M followers · 97% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $44K–$102K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +6K +0.2% | +0 +0.0% | +0 +0.0% | +6K |
| Last 30 days | +23K +0.6% | +195 +0.1% | +0 +0.0% | +23K |
| Last 90 days | +8K +0.2% | +1K +1.1% | +0 +0.0% | +9K |
| Last 365 days | +8K +0.2% | +1K +1.1% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sarah Zerafa — known online as @sosazerafa — is a fashion, beauty, and lifestyle creator based in Malta who has assembled a multi-million-follower presence on Instagram. Her content centers on outfit styling, get-ready-with-me formats, occasion-specific dressing such as wedding guest looks, and travel-influenced posts including documented trips to Japan and Tokyo. Hashtag patterns show a consistent alignment with Victoria's Secret's Very Sexy range, indicating either an active brand relationship or deliberate aesthetic positioning within that segment. A secondary TikTok presence extends her reach at a smaller scale but sustains engagement rates that sit above category medians on both platforms.
Sosazerafa reaches an audience concentrated in MLT primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For MLT-focused brands in fashion and related categories, Sosazerafa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sosazerafa's tier (Macro, 3.8M combined followers, MLT). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sosazerafa's real name is Sarah Zerafa. She makes this easy to confirm herself — her business email in her Instagram bio reads sarahzerafa23@gmail.com, and she uses the hashtag #sarahzerafa across her own posts.
Yes, Sosazerafa is based in Malta. With nearly 4 million Instagram followers, she is one of the most-followed creators ever to come from the island, which has a total population of under half a million people.
Sosazerafa consistently uses the hashtag #vsverysexy — the tag tied to Victoria's Secret's Very Sexy campaign — across her Instagram content. This places her within the creator circle associated with the VS brand, though the precise terms of any formal arrangement are best confirmed through her current channels.
Yes, Japan and Tokyo both feature among Sosazerafa's most-used hashtags, showing she has shared content from those destinations. Her travel posts sit naturally alongside her lifestyle and styling content, giving her feed an international edge beyond her Maltese base.
Wedding guest dressing is a recurring theme for Sosazerafa — #weddingguest and #weddingguestdress are both among her top content tags. Followers planning what to wear to someone else's big day regularly turn to her page for outfit inspiration.
#grwm is one of her most-used hashtags, confirming that get-ready-with-me content is a core part of what she posts. These sit alongside her fashion hacks and styling tips, blending aspirational looks with practical, watchable getting-dressed moments.
Sosazerafa posts under both #fashionhacks and #stylinghacks, leaning into accessible outfit tricks and everyday styling tips rather than high-fashion editorials. The approach fits her large, locally concentrated audience who want looks they can actually replicate.
Sosazerafa's audience splits almost exactly half female and half male, which is strikingly unusual for a fashion and beauty creator where heavily female-skewed followings are the norm. Her very sexy aesthetic and lifestyle-led content appear to generate broad cross-gender appeal beyond a typical style-seeking audience.
She does have a TikTok account, but her TikTok bio explicitly tells viewers to follow her on Instagram @sosazerafa instead, signalling clearly that Instagram is her main home. Her Instagram audience dwarfs her TikTok following by a very wide margin.
She is certainly among the most-followed Maltese creators on social media, sitting firmly in the Macro influencer tier with an audience that is overwhelmingly concentrated within Malta itself. For a country of its size, that level of reach on a single platform is essentially unmatched by any other local creator.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@sosazerafa · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.