Canada
Sophie Gray is a Canada-based creator and entrepreneur whose work centers on emotional wellness, grief, and mental health support.
Total Followers +0.0%
208K
Across Instagram
Primary Platform
YouTube
208K followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.2K–$10K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 207,804 | +0 | 1.9% | — | 5 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -104 -0.1% | +0 +0.0% | +0 +0.0% | -104 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Dive Thru Mental Health / Wellness | Founder / owned brand | Long-term | — | |
| More Time Fund Nonprofit / Pet Grief | Founder / owned brand | Long-term | — |
Sophie Gray is a Canada-based creator and entrepreneur whose work centers on emotional wellness, grief, and mental health support. Operating under the ethos of helping followers feel less alone, she has built a mid-sized, meaningfully engaged community around honest, personal content — most notably around pet grief and pet loss, which form the core of her most visible hashtag activity. She is the founder of two ventures, @letsdivethru, a mental wellness platform, and @moretimefund, and alongside her content work she maintains a newsletter and a therapist-matching tool, positioning herself as a wellness entrepreneur building infrastructure rather than simply an Instagram personality.
Her audience skews female and concentrates in the 25–34 age bracket — a demographic with high affinity for mental health awareness and self-development content — with the United States making up the largest share of her following, complemented by meaningful Canadian and UK segments. Engagement sits modestly above the category median, a notable signal for trust-heavy subject matter where passive scrolling is common. While her Instagram posting cadence has slowed considerably, her portfolio of off-platform products suggests a deliberate pivot toward direct audience relationships and service-based revenue streams over traditional sponsored-post volume. For brands in mental wellness, grief support, therapy access, or the pet care space, she occupies a credible, emotionally resonant lane with a loyal and purpose-driven core audience.
Sophiegray reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Mental Health / Wellness, Nonprofit / Pet Grief, a clear signal of fit for brands in those categories. Demonstrated partners include Dive Thru and More Time Fund. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Mental Health / Wellness and related categories, Sophiegray offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sophiegray's tier (Mid, 208K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Let's Dive Thru (@letsdivethru) is a platform Sophiegray founded as part of her mission to help people feel less alone. It sits within a wider ecosystem she's built that includes a newsletter and a therapist matching tool, suggesting it's a mental health or emotional wellness resource. She lists it directly in her bio alongside her other ventures.
The More Time Fund (@moretimefund) is an organization Sophiegray founded, listed alongside Let's Dive Thru in her profile. Given that her content centers heavily on pet grief and pet loss, the fund appears tied to supporting people through the experience of losing an animal companion. It reflects her broader entrepreneurial focus on grief and emotional support.
Yes — pet grief and pet loss are central to Sophiegray's content, with #petgrief and #petloss among her top hashtags. She approaches the topic through the lens of emotional support and community, in keeping with her stated mission of helping people feel less alone. As a self-described dog mum, her focus on this subject appears personal as well as creative.
Sophiegray offers a therapist matching tool as one of the practical resources linked in her bio. It's part of a broader set of mental health supports she's built for her community, sitting alongside her newsletter and her two founded platforms. This distinguishes her from purely content-focused creators — she's actively built infrastructure to connect followers with professional help.
Sophiegray runs a newsletter she links directly from her profile, alongside her therapist matching tool and founded platforms. Based on her overall content focus — pet grief, emotional wellness, and helping people feel less alone — the newsletter likely covers those same themes. It's part of the off-platform ecosystem she's built around her community.
Yes — Sophiegray describes herself as a dog mum in her own bio. Her personal experience as a pet owner likely informs her deep focus on pet grief and pet loss content, topics that resonate strongly with her audience.
Sophiegray sits squarely in the emotional wellness and mental health space, creating content around grief — especially pet grief — and community support. Her stated mission is to help people "feel less alone," and she backs that up with practical resources like a therapist matching service and multiple founded platforms. She self-identifies as an entrepreneur and writer, not just a content creator.
Sophiegray has founded two ventures: Let's Dive Thru (@letsdivethru) and the More Time Fund (@moretimefund). Both appear rooted in her content themes of grief support and emotional wellness. She also runs a newsletter and a therapist matching tool, making her a creator whose entrepreneurial identity is built around community care rather than merchandise or brand deals.
Sophiegray is based in Canada, though the largest share of her audience is in the United States, followed by Canadian and UK viewers. Her content connects across borders because it focuses on universal emotional experiences like grief and mental wellness.
YouTube is Sophiegray's primary platform, and her content aligns with the themes visible across her presence: emotional support, pet grief and loss, mental wellness, and entrepreneurship. She complements her video content with written resources like a newsletter and tools like a therapist matcher, creating a multi-format community around those topics.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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