Sophia Roe is a Copenhagen-based fashion and lifestyle creator who has built her platform around a distinctly European sensibility — one that favors considered dressing, quiet luxury, and the kind of understated aesthetic that Scandinavian cities tend to produce.
Total Followers -0.1%
508K
Across Instagram
Primary Platform
YouTube
508K followers · 100% of audience
Engagement
0.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.6K–$18K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 507,703 | -711 | 0.6% | 6.3 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -254 -0.1% | +0 +0.0% | +0 +0.0% | -254 |
| Last 30 days | -711 -0.1% | +0 +0.0% | +0 +0.0% | -711 |
| Last 90 days | -2589 -0.5% | +0 +0.0% | +0 +0.0% | -2589 |
| Last 365 days | -2589 -0.5% | +0 +0.0% | +0 +0.0% | -2589 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sophia Roe is a Copenhagen-based fashion and lifestyle creator who has built her platform around a distinctly European sensibility — one that favors considered dressing, quiet luxury, and the kind of understated aesthetic that Scandinavian cities tend to produce. Her credentials extend well beyond social media: she holds a contributor role at Vogue and earned a Forbes 30 Under 30 recognition, positioning her as a credible editorial voice alongside her influencer work. Represented by Next Management, she operates at the intersection of fashion media and content creation, lending her output a degree of editorial curation that distinguishes her from straightforward lifestyle influencers. Her primary reach is on Instagram, where she has accumulated a mid-tier following drawn to her consistent visual language.
Her content leans heavily into European fashion labels — Sézane, Falconeri, and Mango feature prominently alongside Dior Eyewear, a mix that maps a clear positioning between accessible French slow fashion and accessible luxury. The linen and pure textile emphasis further signals an interest in considered, quality-first consumption rather than trend-chasing. Notably, her audience skews toward the US and Italy despite her Danish base, suggesting her aesthetic travels well across markets that value European style references. With engagement currently running below the category median, growth likely depends on deepening editorial partnerships and leaning into her Vogue contributor credibility — a path that would reinforce her positioning as a fashion-media hybrid rather than a conventional influencer.
Sophiaroe reaches an audience concentrated in DNK primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For DNK-focused brands in fashion and related categories, Sophiaroe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sophiaroe's tier (Mid, 508K combined followers, DNK). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Sophiaroe lists a Vogue contributor role in her Instagram bio. She is a Copenhagen-based creator whose editorial work spans both digital content and fashion media, giving her a more established press presence than a typical lifestyle influencer.
Yes, Sophiaroe has been recognised on the Forbes 30 Under 30, which she highlights prominently in her bio. The recognition places her among young entrepreneurs and creatives considered to be making a meaningful impact in their field.
Sophiaroe has featured Dior Eyewear as one of her most consistent brand associations, with #dioreyewear appearing among her top-used hashtags. The collaboration fits naturally with the high-fashion, editorial tone she maintains across her content.
Yes, Sophiaroe has a documented partnership with Mango, using the brand's official campaign hashtags #mangogirl and #mangowoman in her sponsored posts. Mango's European wardrobe sensibility aligns closely with the understated, continental aesthetic she promotes.
Sophiaroe is represented by Next Management, a global talent and modelling agency. Brand and media enquiries are handled through the agency contact listed directly in her Instagram bio.
Sophiaroe is closely associated with the Parisian label Sezane and regularly uses the #sezanelovers hashtag across her content. The brand's quiet-luxury, quality-focused aesthetic maps directly onto the Scandinavian minimalism she is known for.
Yes, Sophiaroe's content extends well beyond clothing into design culture and aesthetics. Her top hashtags include references to the celebrated Art Deco designer Jean Michel Frank, suggesting she weaves elevated interior design and art history into her posts — a depth that distinguishes her from most lifestyle creators.
Sophiaroe's content blends Scandinavian minimalism with continental European luxury — pure linen textures, Italian cashmere through Falconeri, and references to Art Deco design. Her Copenhagen base shapes a clean, editorial visual language that reads more like a magazine shoot than typical influencer content.
Sophiaroe is based in Copenhagen, Denmark, and her Nordic home city is central to her aesthetic identity. Despite that, her largest audience by country is the United States, followed by Italy and the United Kingdom, reflecting the international pull of her fashion and lifestyle content.
Sophiaroe's audience skews heavily female — roughly three-quarters of her followers — and is most concentrated in the 25–34 age bracket, with a strong secondary segment of 18–24-year-olds. Her biggest audience country is the United States, which is striking for a creator based in Denmark and speaks to the global appeal of her elevated European aesthetic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@sophiaroe · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.