United States
Soojintech is a New York City-based software engineer and content creator who built her following around making AI-powered coding tools accessible to a general audience.
Total Followers +8.0%
72K
Across Instagram, TikTok
Primary Platform
YouTube
68K followers · 95% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.4K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +2.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +6K +8.4% | +0 +0.0% | +0 +0.0% | +6K |
| Last 90 days | +30K +43.9% | +0 +0.0% | +0 +0.0% | +30K |
| Last 365 days | +30K +43.9% | +0 +0.0% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
Soojintech is a New York City-based software engineer and content creator who built her following around making AI-powered coding tools accessible to a general audience. A University of Pennsylvania graduate, she centers her content on practical tutorials covering tools like Claude Code and Cursor, with recurring series such as her "Claude Code Summer School" framing complex developer workflows as learnable, step-by-step skills. Her channel aesthetic — marked by a playful ✿ motif and conversational captions — deliberately softens the typically intimidating world of software engineering, which likely explains her notably female-skewed audience in a niche that has historically skewed male.
Her sponsorship with Cursor, the AI-assisted code editor, fits cleanly with her content positioning and signals early traction with developer-tool brands looking to reach non-traditional coders and AI-curious professionals. At the micro tier with above-median engagement and strong month-over-month audience growth on Instagram, Soojintech occupies an emerging lane: the approachable AI-tools educator who blends legitimate engineering credibility with lifestyle-adjacent storytelling. As vibe coding and AI-assisted development continue to expand beyond professional developers into broader knowledge-worker audiences, her positioning gives her a durable on-ramp for brand partnerships in both productivity software and broader tech.
Soojintech reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include trycursor. Engagement on YouTube runs around 2.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Soojintech's tier (Micro, 72K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Vibe coding is a style of AI-assisted development where you describe what you want in plain language and let tools like Claude Code or Cursor generate the actual code for you. Soojintech has built her channel around this approach, teaching both beginners and working engineers how to ship apps faster by leaning into AI rather than writing everything by hand. Her hashtag #vibecoding is one of the most consistent tags across her posts and is essentially the thesis of her content.
She describes herself as a software engineer in both her Instagram and TikTok bios, so the technical background is real, not a persona. That credential matters for her audience because it means she's explaining tools like Claude Code and Cursor from direct professional experience, not just experimenting with them for views. Her University of Pennsylvania background reinforces that credibility.
Yes — Soojintech lists the University of Pennsylvania in both her Instagram and TikTok bios, with a graduation emoji on Instagram. UPenn is one of the top engineering programs in the US, which gives context to why her AI coding tutorials blend genuine technical depth with explanations accessible enough for non-developers.
Claude Code is Anthropic's terminal-based AI coding tool that lets developers write, edit, and debug code through a conversational interface directly in the command line. Soojintech has made it a signature topic, covering everything from status line customization to specific fixes like resolving bold text rendering issues in the terminal. It's the tool she returns to most consistently, making her one of the more focused Claude Code tutorial creators on Instagram.
She documented the attempt in real time during a cross-country flight, framing it as a live test of how much can be built with AI coding tools inside a tight, real-world deadline. The format is designed to demonstrate the speed advantage of vibe coding — using Claude Code or Cursor to generate working code fast — with the flight clock adding built-in dramatic tension. It's one of her more distinctive recurring content formats.
The caption reads "Mom, this didn't really happen - don't worry (I didn't climb up Empire State Bui..." — strongly suggesting a comedic or visually edited skit staged around NYC's most iconic skyscraper. The self-aware note to her mom signals that whatever appeared on screen was a joke or visual effect rather than something she actually did. It shows a lighter, personality-driven side of her feed that sits alongside the technical tutorials.
Cursor is an AI-powered code editor that generates and autocompletes code as you type, and it's one of the core tools Soojintech tags and covers alongside Claude Code. She treats it as part of the same vibe coding toolkit, often showing how it fits into a workflow for building apps quickly without writing every line manually. It appears regularly in her hashtags alongside Anthropic tools.
Based on her posted content, Anthropic is among the brands she has disclosed sponsored work with — the hashtag #ad appears alongside #anthropic and #claudecode in some of her top posts. Given that Claude Code is also her primary organic topic, the relationship appears to span both paid and unpaid coverage. She is one of a small number of creators specifically focused on the Anthropic ecosystem at this depth.
Her largest following by audience size is actually on Instagram, where she posts frequently and drives engagement well above the category median for a creator her size. She is also on TikTok, though her audience there is considerably smaller. YouTube is listed as her primary platform, most likely home to her longer-form walkthroughs and full-length tutorials.
Yes — Soojintech is based in New York City, which she lists in both her Instagram and TikTok bios. Her NYC location surfaces in her content as well, including the Empire State Building skit and a flight she documented departing from New York to San Francisco. She attended the University of Pennsylvania before establishing herself in NYC.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@soojintech · YouTube
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