Taiwan
Known by the playful handle 松鼠 (Squirrel), this Taiwan-based creator built a mid-tier following across TikTok, Instagram, and YouTube with a content mix…
Total Followers +0.0%
583K
Across YouTube, Instagram
Primary Platform
TikTok
240K followers · 41% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.1K–$12K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +137 +0.0% | +0 +0.0% | +137 |
| Last 30 days | +0 +0.0% | +34 +0.0% | +0 +0.0% | +34 |
| Last 90 days | +1K +0.4% | +2K +0.5% | +0 +0.0% | +3K |
| Last 365 days | +1K +0.4% | +2K +0.5% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Emma Sleep Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Saily Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Air Asia Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Raid Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
Known by the playful handle 松鼠 (Squirrel), this Taiwan-based creator built a mid-tier following across TikTok, Instagram, and YouTube with a content mix that spans Mandarin pop covers, food exploration, everyday humor, and lifestyle vlogging. Her self-description — "我是辣妹!" (roughly: I'm that girl) — sets a confident, candid tone that runs through her output. A recurring thread in her content is local food discovery, particularly around Yunlin county, captured under a personal series style that blends travel and eating. She also produces music covers of well-known Taiwanese and Mandarin pop tracks, referencing artists like Karen Cici and classic hits recognizable to a regional Chinese-language audience. The combination of relatable humor, short-form challenges, and musical content gives her channel a variety-show quality that resists easy categorization — which may explain why the platform API classifies her across people-and-blogs, entertainment, and music simultaneously.
Songshu Full Creator Stats 松鼠 reaches an audience concentrated in Taiwan primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Emma Sleep and Saily. Engagement on TikTok runs around 4.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Songshu Full Creator Stats 松鼠's tier (Mid, 583K combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
松鼠 means squirrel in Chinese, and it's the creator persona used by @hxy_0817 across TikTok, Instagram, and YouTube. She's also affectionately called 松鼠學妹 by collaborators and fans, a title that combines the squirrel nickname with 學妹, meaning a younger or junior female peer, reinforcing her friendly and approachable image.
松鼠學妹 is the community nickname for Taiwanese creator Songshu (@hxy_0817), who posts a mix of music covers, food adventures, funny skits, and personal lifestyle content. The 學妹 (junior/younger sister) framing is used both by her collaborators and in her own channel branding, making it a core part of her identity online.
松鼠's cover repertoire leans heavily into Taiwanese and Mandopop classics, with documented covers including 花園裡的流星雨 (the iconic Meteor Garden theme), 洋蔥 (a well-known Taiwanese ballad), 仗著, 回到最初愛上你, and songs associated with singer karencici. Music covers are a signature part of her content alongside her food and lifestyle posts, and she even has a dedicated hashtag, #松鼠cover.
Her content regularly features the hashtags #雲林美食 and #雲林景點, pointing to a strong connection with Yunlin County in western Taiwan. She spotlights local food spots and scenic locations there, and at least one post documents visiting a stinky tofu shop (臭豆腐) run by a close friend in the area.
阿松吃吃吃 is a recurring food-focused content series from Songshu, based on the hashtag she uses consistently. In it she explores local Taiwanese eateries and snacks, often alongside friends or local business owners. One highlight is a visit to a stinky tofu shop where she raved about the popcorn-style 椒鹽 (salt and pepper) variety.
Roughly 84% of Songshu's documented audience is male, which stands out sharply for a personal blog and lifestyle creator. This likely reflects her self-branding as 辣妹 (a confident, attractive young woman), combined with her mix of playful and relatable humor, music covers, and energetic personality that resonates strongly with young adult male viewers in Taiwan.
Yes — one of her recent post captions reads 日常挑戰極限運動 (Daily extreme sports challenge), suggesting she occasionally incorporates physical challenges and stunts into her content mix. This sits alongside her softer music cover and food content, giving her channel a broader range than a typical personal blogger.
Pets and dogs appear as a documented content category on her YouTube channel, alongside her music and lifestyle posts. While it's not her dominant niche, animal content forms part of her variety-driven style, which may help explain the warm and playful tone her audience associates with the 松鼠 (squirrel) persona.
Songshu has completed sponsored YouTube content for Emma Sleep, Saily (the eSIM app), AirAsia, NordVPN, and Raid: Shadow Legends. The mix of travel, tech, and lifestyle brands aligns with her audience profile of young adults across Taiwan and Southeast Asia.
Songshu is active across all three major platforms — TikTok is her primary base, but she also maintains a sizable YouTube channel with well over 200,000 subscribers and an Instagram following approaching 350,000. She posts across all three regularly, with brand deals concentrated on YouTube and lifestyle and cover content spread across all platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hxy_0817 · TikTok
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