United States
Soi Thai Street Food is a Miami-based Thai restaurant brand whose social presence doubles as a showcase for its open-kitchen, street-food-style dining concept.
Total Followers +0.0%
5K
Across Instagram
Primary Platform
YouTube
5K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $116–$326 / IG post
The Sweetwater original expanded into the popular Wynwood Asian food hall, bringing the same menu of wok-fired Thai street food to a new Miami neighborhood.
Miami's WSVN Channel 7 featured SOI Thai Street Food & Sake Bar in its recurring dining segment, highlighting their signature crab fried rice dish.
The widely-read food guide awarded Soi Thai one of its highest Miami Thai ratings, a significant credibility boost for the still-young restaurant.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 4,656 | +0 | 2.1% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +414 +8.9% | +0 +0.0% | +0 +0.0% | +414 |
| Last 365 days | +414 +8.9% | +0 +0.0% | +0 +0.0% | +414 |
Daily follower snapshots from CreatorDB's longitudinal index.
Soi Thai Street Food is a Miami-based Thai restaurant brand whose social presence doubles as a showcase for its open-kitchen, street-food-style dining concept. Drawing explicit inspiration from the energy of Bangkok's night-market lanes, the brand operates in Wynwood — Miami's arts-and-dining corridor — including a location inside the multi-vendor venue 1-800-Lucky. The menu leans into bold, technique-driven dishes: holy basil braised beef, crispy duck salad, and wok-fired preparations that position the restaurant closer to authentic Thai street cooking than the Americanized Thai staples common in the market. A recurring collaboration with Shojo's Dojo, billed as Florida's first sake brewery, adds a beverage-culture dimension that broadens its appeal beyond food-only audiences.
The account's Instagram presence is at a nano scale, but its engagement rate holds above the category median — a meaningful signal for a restaurant brand where local, repeat-intent audiences matter more than raw follower counts. The audience skews male and concentrates in the 18-to-34 bracket, consistent with Wynwood's nightlife-adjacent dining scene. Coverage from Miami food discovery accounts has helped seed organic credibility with the local tastemaker crowd. As the brand appears to be actively expanding its Wynwood footprint and menu roster, the account is positioned less as an influencer channel and more as a direct-to-guest content hub — one whose growth will likely track with foot traffic momentum, event programming with partners like Shojo's Dojo, and continued placement in Miami food media.
Soithaistreetfood reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Soithaistreetfood offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Soithaistreetfood's tier (Nano, 5K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In Thai, soi means a side street or alley — exactly the kind of narrow lane where Bangkok's most legendary street food stalls are found. The name is a deliberate nod to that open, energetic, alley-kitchen culture that the restaurant tries to recreate in Miami.
Yes, Soi Thai Street Food has a presence at 1-800-Lucky, the pan-Asian food hall in Miami's Wynwood neighborhood. The team has emphasized that it brings the same flavors and standards as their other location, just in the Wynwood setting.
Shōjō's Dojo is an ongoing collaborator and event partner of Soi Thai Street Food, operating as a sake bar tied to what has been billed as Florida's first sake brewery. The two concepts regularly co-host Thursday events, making that a signature night at the venue.
Soi Thai Street Food's own posts and hashtags describe Shōjō's Dojo as Florida's first sake brewery. The two operate together under the same roof, pairing fresh-brewed sake with Thai street food in a bar format.
The menu leans into bold, spice-forward Thai cooking. Standout dishes that have appeared on their feed include a holy basil braised beef — slow-cooked until spoon-tender — and a crispy duck salad loaded with fresh herbs, lime, and chili. The kitchen is open-concept, adding a street-stall energy to the dining experience.
Yes, the food-media platform The Infatuation has featured Soi Thai, with their account describing it as being "on a different level than Miami's other Thai options." That kind of editorial coverage from a trusted dining guide is a meaningful signal for a restaurant in a competitive market like Miami.
Thursdays at Soi Thai are a recurring event night run in partnership with Shōjō's Dojo. The format pairs the restaurant's Thai street food with the sake bar experience, positioning Thursday as the go-to night to visit if you want the full energy of the concept.
Yes — an open-kitchen bar is central to the Soi Thai concept. The restaurant explicitly describes itself as having a fiery wok, open-kitchen bar setup, which mirrors the theatrical, counter-style cooking you'd find at a Bangkok street stall.
Soi Thai Street Food operates in Miami with a confirmed location in the Wynwood arts and dining district, specifically inside the 1-800-Lucky food hall. Wynwood has become one of Miami's most active dining corridors, making it a natural fit for the brand's street-food energy.
Soi Thai positions itself around authenticity and atmosphere rather than a traditional sit-down Thai dining format — think open woks, bold spice levels, and the informal energy of Bangkok street culture. The built-in partnership with Shōjō's Dojo, Florida's first sake brewery, also sets it apart by pairing Thai food with a dedicated sake program rather than a standard bar.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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