Sofia (@sofiamood14) is a Colombia-based fashion and lifestyle creator whose content sits at the intersection of everyday style tutorials, get-ready-with-me videos, and playful outfit storytelling.
Total Followers +1.8%
3.7M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
2.1M followers · 56% of audience
Engagement
15.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.9K–$23K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +6K +0.6% | +2K +0.3% | +8K |
| Last 30 days | +0 +0.0% | +52K +5.3% | +15K +2.3% | +67K |
| Last 90 days | +0 +0.0% | +92K +9.5% | +56K +8.6% | +148K |
| Last 365 days | +0 +0.0% | +92K +9.5% | +56K +8.6% | +148K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sofia (@sofiamood14) is a Colombia-based fashion and lifestyle creator whose content sits at the intersection of everyday style tutorials, get-ready-with-me videos, and playful outfit storytelling. Operating primarily on TikTok, where she has built a multi-million follower base, she frames fashion as something accessible and experimental rather than aspirational and distant — a sensibility captured in her own words: 'trato de ser un fashion icon.' Her content mix includes outfit transformations, upcycling projects, response videos to follower comments, and candid storytelling like cautionary tales about online shopping scams. This blend of relatable humor and genuine style enthusiasm has driven engagement rates that run well above category norms, signaling an audience that actively participates rather than passively scrolls. She is managed by N3XT Talent, a Latin American digital talent agency.
Her audience is overwhelmingly young Colombian women aged 18 to 34, making her one of the more concentrated domestic fashion voices in the Colombian creator market — a tight geographic focus that is a distinct asset for brands targeting that demographic directly. Content touches like Argentina jersey customizations and football-adjacent hashtags show cultural fluency with regional trends, broadening her relatability across Spanish-speaking Latin America. With her YouTube channel growing at a notably faster pace than her other platforms, her long-form presence appears to be in an early but active expansion phase. For fashion, beauty, and youth-lifestyle brands seeking genuine traction with Spanish-speaking Gen Z and young millennial women in Colombia, her combination of high engagement and audience loyalty positions her as a high-efficiency partner rather than a reach-only play.
sofiamood14 reaches an audience concentrated in COL primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. Engagement on TikTok runs around 15.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @sofiamood14's tier (Macro, 3.7M combined followers, COL). Pulled from CreatorDB's category benchmarks.
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Yes, customizing soccer jerseys is one of her recurring content formats. She has posted videos personalizing Argentina kits with her boyfriend and coordinating Colombia football outfits for match days — blending football culture directly into her fashion identity.
GRWM (get ready with me) videos are one of her two core formats alongside fashion tutorials, and she calls them out explicitly in her TikTok bio: "Tutoriales, grwm." The combination drives engagement that runs far above the category average for fashion creators on the platform.
She regularly posts clothing customization and upcycling content, transforming or personalizing garments rather than just styling them as-is. It fits naturally alongside her love-of-clothes identity and connects well with budget-conscious fashion fans across Colombia and Latin America.
Yes — she posted a coordinated outfit video with her dog specifically timed to a Colombia national team match day, merging her love of pets with a football-fashion crossover. It's a good example of how she ties everyday Colombian cultural moments into her style content.
She shared a "story time: me estafaron" (they scammed me) video warning her followers about being defrauded through a suspicious online clothing page. She urged viewers to vet websites carefully before purchasing, turning a personal bad experience into a practical consumer alert for her community.
Her boyfriend has appeared in her content — most notably in a video where they customized Argentina soccer jerseys together. She hasn't made her relationship a central theme, but he features in occasional lifestyle and fashion collab moments across her channel.
Red hair is part of her current look and she tags related posts with #redhair. She's also posted about receiving comments from followers who say she looks better with her natural hair, suggesting the red is a deliberate style choice she owns as part of her fashion-forward persona.
She is represented by N3xtalent, a creator talent management agency. Brand partnership inquiries go through talent@n3xtalent.com, the business contact she lists consistently across her TikTok, Instagram, and YouTube profiles.
She is from Colombia and creates content primarily for a Colombian, Spanish-speaking audience. Her Instagram bio confirms her location, and the overwhelming majority of her followers are based in Colombia, with smaller communities in Mexico and Argentina.
She is active on TikTok, YouTube, and Instagram. TikTok is her largest platform with well over two million followers there, while her YouTube channel has grown close to one million subscribers — a strong crossover reach for a fashion creator in the Macro tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sofiamood14 · TikTok
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