Sofia, known across platforms as @sofiamood14, is a Colombia-based fashion and lifestyle creator whose content sits at the intersection of everyday style, get-ready-with-me formats, and the kind of self-aware humor that resonates with young Latin American women.
Total Followers +1.8%
3.7M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
2.1M followers · 56% of audience
Engagement
14.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.9K–$23K / IG post
A sponsored post tagged #publicidad for Garnier Colombia (@garniercolombia) appeared in her feed under the 'UnoQueLoHaceTodo' campaign, signaling a mainstream haircare brand collab.
Ahead of and during the 2026 FIFA World Cup, she launched a recurring upcycling format transforming Colombia, Argentina, and Mexico national jerseys into girly/fashion outfits. Multiple videos in the series crossed 1 million views.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5K +0.5% | +2K +0.3% | +7K |
| Last 30 days | +0 +0.0% | +51K +5.2% | +15K +2.3% | +66K |
| Last 90 days | +0 +0.0% | +93K +9.7% | +56K +8.6% | +150K |
| Last 365 days | +0 +0.0% | +93K +9.7% | +56K +8.6% | +150K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sofia, known across platforms as @sofiamood14, is a Colombia-based fashion and lifestyle creator whose content sits at the intersection of everyday style, get-ready-with-me formats, and the kind of self-aware humor that resonates with young Latin American women. Operating out of Colombia with a following that spans TikTok, YouTube, and Instagram, she has built a multi-platform presence by leaning into accessible fashion content — outfit tutorials, GRWM videos, and style challenges — delivered with a casual, conversational tone. Her platform bios signal her brand personality well: phrases like 'trato de ser un fashion icon' (trying to be a fashion icon) and 'me gusta mucho la ropa' (I really love clothes) position her as relatable rather than aspirational, which likely drives her notably high engagement rate — several times the category median for her tier. She is represented by N3XT Talent.
Her content stretches beyond conventional fashion into culturally specific territory: personalizing Colombian and Argentine football jerseys, matching outfits with her dog for match days, and incorporating upcycling concepts that give her a DIY edge uncommon in straightforward style channels. Her audience is overwhelmingly female, concentrated in the 18–34 age bracket, and almost entirely based in Colombia, making her a strong fit for brands seeking deep penetration in the Colombian market rather than broad pan-regional reach. YouTube is her fastest-growing platform, suggesting an audience willing to follow her into longer-form content. With high community engagement and a tone that balances fashion aspiration with everyday relatability, she is well-positioned for partnerships with Colombian or Latin American fashion retail, sportswear, and beauty brands looking for authentic local-market resonance.
sofiamood14 reaches an audience concentrated in COL primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. Engagement on TikTok runs around 14.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @sofiamood14's tier (Macro, 3.7M combined followers, COL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, customizing soccer jerseys is one of her recurring content formats. She has posted videos personalizing Argentina kits with her boyfriend and coordinating Colombia football outfits for match days — blending football culture directly into her fashion identity.
GRWM (get ready with me) videos are one of her two core formats alongside fashion tutorials, and she calls them out explicitly in her TikTok bio: "Tutoriales, grwm." The combination drives engagement that runs far above the category average for fashion creators on the platform.
She regularly posts clothing customization and upcycling content, transforming or personalizing garments rather than just styling them as-is. It fits naturally alongside her love-of-clothes identity and connects well with budget-conscious fashion fans across Colombia and Latin America.
Yes — she posted a coordinated outfit video with her dog specifically timed to a Colombia national team match day, merging her love of pets with a football-fashion crossover. It's a good example of how she ties everyday Colombian cultural moments into her style content.
She shared a "story time: me estafaron" (they scammed me) video warning her followers about being defrauded through a suspicious online clothing page. She urged viewers to vet websites carefully before purchasing, turning a personal bad experience into a practical consumer alert for her community.
Her boyfriend has appeared in her content — most notably in a video where they customized Argentina soccer jerseys together. She hasn't made her relationship a central theme, but he features in occasional lifestyle and fashion collab moments across her channel.
Red hair is part of her current look and she tags related posts with #redhair. She's also posted about receiving comments from followers who say she looks better with her natural hair, suggesting the red is a deliberate style choice she owns as part of her fashion-forward persona.
She is represented by N3xtalent, a creator talent management agency. Brand partnership inquiries go through talent@n3xtalent.com, the business contact she lists consistently across her TikTok, Instagram, and YouTube profiles.
She is from Colombia and creates content primarily for a Colombian, Spanish-speaking audience. Her Instagram bio confirms her location, and the overwhelming majority of her followers are based in Colombia, with smaller communities in Mexico and Argentina.
She is active on TikTok, YouTube, and Instagram. TikTok is her largest platform with well over two million followers there, while her YouTube channel has grown close to one million subscribers — a strong crossover reach for a fashion creator in the Macro tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@sofiamood14 · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.