South Korea
So.Cili is a beauty and makeup creator based between Kuala Lumpur and Dubai, operating under the handle @so.cili after losing access to her original account @cilibling — which retains a multi-million following on TikTok.
Total Followers +6.1%
75K
Across Instagram
Primary Platform
75K followers · 100% of audience
Engagement
8.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.5K–$3.8K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 75,073 | +5K | 8.6% | 4.7 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +105 +0.1% | +0 +0.0% | +0 +0.0% | +105 |
| Last 30 days | +5K +6.1% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
So.Cili is a beauty and makeup creator based between Kuala Lumpur and Dubai, operating under the handle @so.cili after losing access to her original account @cilibling — which retains a multi-million following on TikTok. That account history is important context: her current Instagram presence represents a rebuild, yet she has maintained a micro-tier audience there with engagement running well above the category median, suggesting a loyal core fanbase that followed her through the platform disruption. Her content gravitates toward colorful, high-glamour makeup — tutorials and editorial looks that lean into bold color and polished technique rather than everyday minimalism.
So.Cili reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 9.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in beauty and related categories, So.Cili offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at So.Cili's tier (Micro, 75K combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
So.Cili lost access to her original Instagram account @cilibling, which is why she now posts under the handle @so.cili. Her TikTok, also running under the Cilibling name, remains active and is where the bulk of her following lives.
Yes — So.Cili and Cilibling are the same creator. She built her audience of over a million followers on TikTok under the Cilibling name, and @so.cili is the Instagram account she switched to after losing access to @cilibling. The email Cilibling@gmail.com listed in her bio connects both identities.
Cilibling has over 1.1 million followers on TikTok, making it her largest platform by a wide margin. Her Instagram at @so.cili sits in the Micro tier but consistently pulls engagement well above the beauty category average, suggesting a tight, loyal core audience that follows her across platforms.
So.Cili splits her time between Kuala Lumpur, Malaysia and Dubai, UAE — both cities she name-drops in her Instagram bio. The dual base likely explains the mix of Southeast Asian beauty trends and Dubai lifestyle content that runs through her feed.
Yes, So.Cili is a Sephora Squad member, Sephora's creator affiliate program for beauty influencers. She regularly promotes Sephora events including the Beautypass Sale, and the partnership reflects her positioning as a credible voice in the glam and colorful makeup space.
The Beautypass Sale is a Sephora loyalty event in Southeast Asia that gives members access to exclusive discounts on beauty products. As a Sephora Squad creator, So.Cili actively promotes these sale windows to her audience, making it a recurring content moment on her feed.
Cilibling specializes in colorful and glam makeup, posting full tutorials that lean bold and editorial rather than minimal or everyday. Her signature hashtags like #colorfulmakeup and #glammakeup reflect a style that sits at the intersection of the vibrant Malaysian beauty scene and the high-glam aesthetic popular in Dubai.
Yes, So.Cili has partnered with OPPO on at least two campaigns — content tied to the OPPO Reno16 Series launch and involvement in the OPPO Bubble initiative. Tech-beauty crossover deals like this are common for creators who produce high-quality visual content, since smartphone brands need influencers who can show off camera and display quality naturally.
So.Cili's Instagram engagement runs several times above the beauty category median — a pattern typical of creators who built a devoted community elsewhere first and then migrate that loyalty to a new account. In her case, followers who already knew her from TikTok as Cilibling are actively seeking out and engaging with her new @so.cili account rather than stumbling onto it cold.
Brand and collab inquiries for So.Cili can be directed to Cilibling@gmail.com, which she lists publicly in her Instagram bio. With active partnerships spanning Sephora and OPPO, she has demonstrated experience working across both beauty and tech brand categories.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@so.cili · Instagram
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