Snacks — operating under the 'Simple Snacks' brand identity — is a direct-to-consumer bakery account built around keto-aligned, zero-sugar cookies baked fresh to order and shipped directly to customers.
Total Followers -0.3%
57K
Across Instagram
Primary Platform
57K followers · 100% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.9K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 57,179 | -149 | 0.1% | — | 4 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -149 -0.3% | +0 +0.0% | +0 +0.0% | -149 |
| Last 90 days | -406 -0.7% | +0 +0.0% | +0 +0.0% | -406 |
| Last 365 days | -406 -0.7% | +0 +0.0% | +0 +0.0% | -406 |
Daily follower snapshots from CreatorDB's longitudinal index.
Snacks — operating under the 'Simple Snacks' brand identity — is a direct-to-consumer bakery account built around keto-aligned, zero-sugar cookies baked fresh to order and shipped directly to customers. Its Instagram content centers on casual, appetite-driven product showcases, with short punchy captions designed to drive traffic to a storefront rather than cultivate a traditional creator audience. The brand leans firmly into guilt-free indulgence as its core pitch, positioning its cookies as a satisfying alternative for health-conscious consumers following ketogenic or low-sugar diets.
With a micro-tier following and an even male-to-female audience split, the account's appeal sits squarely within the keto and clean-eating communities. Engagement runs well below category norms, and the account has been dormant for several years, suggesting the brand's marketing activity has paused or migrated to other channels. The @snacks handle carries inherent recall value in the broader snack category, and the existing audience represents a latent foundation that could be reactivated through fresh content or targeted influencer partnerships — particularly as consumer demand for convenient, diet-specific snack products continues to expand.
Snacks reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, Snacks offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Snacks's tier (Micro, 57K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Simple Snacks is a baked-goods brand that specializes in keto-friendly, zero-sugar cookies made with simple ingredients. Their whole pitch is guilt-free indulgence — cookies that satisfy a sweet tooth without the carb load of a conventional treat.
Yes — Simple Snacks positions their cookies specifically as keto and zero-sugar, and they lean heavily into hashtags like #ketogenicdiet and #guiltfree across their content. If you're tracking macros or cutting sugar, that's the core audience they're built for.
Baked fresh to order is one of Simple Snacks' main selling points, as stated directly in their Instagram bio. The idea is that you're not getting a shelf-stable packaged product but something made after you place your order.
Yes — their Instagram bio explicitly lists express shipping options as a feature for customers. This likely matters for a fresh-baked product where you want it to arrive before quality drops.
As of mid-2026, the @snacks Instagram account has not posted in several years, with its last upload dating back to around 2022. Whether the brand itself is still fulfilling orders is unclear from their social presence alone — checking their shop link directly would give you a more current answer.
Simple Snacks markets their cookies as zero-sugar and keto-compatible, which makes them a natural fit for people managing blood sugar or following low-carb diets. The brand's own captions describe the cookies as "nutritious and keto-friendly" rather than just low-calorie.
Simple Snacks has framed their cookies as something the whole family can enjoy, calling them a "keto cookie for your whole fam" in at least one post. The zero-sugar angle is aimed at health-conscious households rather than strictly adult dieters.
The @snacks handle on Instagram is held by the Simple Snacks brand, a small cookie company promoting keto, zero-sugar baked goods. It's a micro-tier account with a following in the tens of thousands, primarily built around product content and food photography.
Simple Snacks directs customers to shop through a link in their Instagram bio, describing it as a "shop now" destination. Given that the account has been largely inactive for several years, it's worth verifying the shop is still live before expecting an order to go through.
Simple Snacks sits in the Micro tier on Instagram with a following in the range of around 50,000 to 60,000. For a niche food brand targeting the keto community, that's a focused audience, though the account's engagement has run well below the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@snacks · Instagram
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