United States
Smosh Pit is the personality-forward companion channel to Smosh, one of YouTube's longest-running comedy brands originally built by Ian Hecox and Anthony Padilla.
Total Followers +0.5%
17.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
9.5M followers · 55% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $50K–$117K / IG post
Midgarden, formerly VP of Digital, Social & Streaming at MTV Entertainment Studios, will oversee content strategy, talent/casting, and partnerships across all Smosh channels and live shows.
First announced in December 2025, the expanded Oxnard production space supports a growing content slate and more than double the staff Smosh had in 2023. Smosh Pit's Try Not to Laugh set gained a new doorway in the new studio.
WME will help scale Smosh's live touring operations and drive its crossover into scripted/unscripted TV and film, marking a significant step beyond its YouTube roots.
Smosh was among the first class of honorees recognized by VidCon's new Hall of Fame, celebrating its two-decade impact on online comedy.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | +3K +0.1% | +0 +0.0% | +13K |
| Last 30 days | +50K +0.5% | +32K +0.8% | +0 +0.0% | +82K |
| Last 90 days | +152K +1.6% | -29702 -0.7% | +0 +0.0% | +123K |
| Last 365 days | +152K +1.6% | -29702 -0.7% | +0 +0.0% | +123K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zocdoc Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Opera Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Hungryroot Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Raycon Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
Smosh Pit is the personality-forward companion channel to Smosh, one of YouTube's longest-running comedy brands originally built by Ian Hecox and Anthony Padilla. While the main Smosh channel leans on scripted sketches and parody, Smosh Pit strips things back to cast-driven formats — challenges, games, hide-and-seek shoots, and the recurring 'Who Meme'd It' reaction series — letting the ensemble cast's chemistry carry the content. The channel operates under Mythical Entertainment (the company behind Rhett & Link's Good Mythical Morning), which acquired Smosh after the collapse of Defy Media in 2018, a transition the brand has leaned into openly, as reflected in the TikTok bio's nod to independent ownership.
The audience skews young and heavily male, concentrated in the 18-to-34 bracket, with the bulk based in English-speaking markets — a demographic profile that aligns well with the channel's Reddit-reading and internet-culture formats. Sponsors like Raycon, Zocdoc, and Hungryroot reflect a mid-market direct-response advertiser mix typical of high-engagement comedy channels rather than premium lifestyle brands. With engagement rates well above category median across all platforms, Smosh Pit is positioned as a reliable activation vehicle for brands targeting digitally native, humor-driven young adult audiences.
Smosh Pit reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Zocdoc and Quince. Engagement on YouTube runs around 5.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Smosh Pit's tier (Mega, 17.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Smosh Pit is the secondary YouTube channel for the Smosh network, built around cast-centric content like challenges, group games, meme reactions, and Reddit story readings rather than scripted sketch comedy. Think of it as the personality-driven side of the brand — where you get to know the cast as real people instead of watching them play characters.
Yes. After Defy Media collapsed in 2018, Smosh was acquired by Mythical Entertainment — the company behind Rhett and Link's Good Mythical Morning — but the Smosh cast and team later purchased the brand from Mythical, making it an independently owned operation. Smosh Pit's TikTok bio, which reads "support a free & independent smosh," is a direct nod to that ownership story.
Smosh is now creator-owned, having been taken independent by its own cast and creative team after years under corporate ownership — first Defy Media, then Mythical Entertainment. This independence is a core part of the current Smosh identity and something the brand openly celebrates across its social channels.
Anthony Padilla, who co-founded Smosh with Ian Hecox, left the channel in 2017 citing creative differences and a desire to make more personal, interview-driven content outside a corporate structure. His solo channel grew significantly after the split, while Ian Hecox stayed on to guide Smosh through multiple ownership changes.
The Smosh Pit ensemble has featured long-running cast members including Shayne Topp, Courtney Miller, Damien Haas, and Kimmy Jimenez, among others. A big part of the channel's appeal is the genuine group chemistry that comes through in unscripted games, challenges, and reactions.
"Who Meme'd It" is a recurring Smosh Pit game format where cast members react to internet memes and compete to identify who among them created or best matches a particular meme. It's one of the channel's signature ensemble comedy formats and a fan-favorite series.
"Reading Reddit Stories" is a Smosh Pit series — and also a recurring live event — where the cast reads and reacts to viral Reddit posts, especially from communities like r/AmITheAsshole. It layers Smosh's group comedy commentary on top of the hugely popular Reddit-reading genre, and the live version is promoted directly in their Instagram bio.
Yes — a recent Smosh Pit video called "Smosh Hide And Seek In Our NEW STUDIO" confirmed the team relocated to a new production space. The new studio has already become a backdrop and subject of content itself, with the hide-and-seek video using it as the main setting for the episode.
Smosh Pit has run sponsored integrations on YouTube with brands including Raycon, Zocdoc, Quince, Opera, and Hungryroot. The mix of tech, lifestyle, and wellness sponsors reflects the channel's core audience of young adults in their twenties and thirties.
Smosh Pit has grown to over nine million YouTube subscribers on its own, with several million additional followers across Instagram and TikTok — making it a Mega-tier channel in its own right, not just a supplementary feed. Its engagement runs well above the category average, which is notable for a channel of that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@smoshpit · YouTube
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