Data refreshed Oct 3, 2026 · 10:40 PM UTC
Cleaning & Lifestyle 🏳 —

Smilleyy_2

Full Creator Stats Live · Updated 2026-10-03

Smilleyy_2 is a creator with a presence on Instagram (359,493 followers), TikTok (1,100,000 followers).

NicheCleaning & Lifestyle TierMacro Engagement10.3%

Total Followers +0.1%

1.5M

Across Instagram, TikTok

Primary Platform

YouTube

359K followers · 25% of audience

Engagement

10.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $5.4K–$13K / IG post

Quick facts
  • 1.5M combined followers across 2 platforms.
  • Macro creator tier.
  • 10.3% headline engagement.
  • Niche: Parati❊ All, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-10-03
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 359,493 +2K 10.3% 0.9 2 days ago
TikTok 1,100,000 +0 7.7% 0.7 2 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +108 +0.0% +0 +0.0% +0 +0.0% +108
Last 30 days +2K +0.6% +0 +0.0% +0 +0.0% +2K
Last 90 days +7K +1.9% +0 +0.0% +0 +0.0% +7K
Last 365 days +7K +1.9% +0 +0.0% +0 +0.0% +7K

Audience Demographics

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208K455K702K949K1.2M Oct 4Jan 3Apr 4Jul 4Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Smilleyy_2

Smilleyy_2 is a creator with a presence on Instagram (359,493 followers), TikTok (1,100,000 followers). Their content sits in the cleaning & lifestyle space. Their YouTube bio reads: "Cleaning •family • lifestyle💗 💌andrew@undercurrent.net". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Smilleyy_2 reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Cleaning / Home, a clear signal of fit for brands in those categories. Demonstrated partners include Scrub Daddy. Engagement on YouTube runs around 10.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Cleaning / Home and related categories, Smilleyy_2 offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Smilleyy_2's tier (Macro, 1.5M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Smilleyy_2's real name?

Her Instagram handle is @millerstephanie2, which strongly suggests her name is Stephanie Miller. She is more widely known online by her TikTok username Smilleyy_2, which is the handle her cleantok audience follows.

What is a reset video from Smilleyy_2?

A reset video is Smilleyy_2's signature format — she films herself cleaning and restoring a space back to a tidy, organized state, often after a party or a long day. The satisfying before-and-after transformation is the core appeal and the style that built her following on cleantok.

Does Smilleyy_2 have a Scrub Daddy deal?

Yes, Smilleyy_2 is a Scrub Daddy partner, tagging the brand consistently in her cleaning content under #scrubdaddypartner. Scrub Daddy, the viral cleaning brand made famous on Shark Tank, is a natural fit for her cleantok niche.

What happens in Smilleyy_2's party reset videos?

In her party reset videos, Smilleyy_2 cleans up after a celebration — sometimes starting as late as 1am — and methodically restores the space to its original condition. The late-night timing and the dramatic before-and-after payoff make these among her most engaging posts.

Does Smilleyy_2 use stop-motion in her cleaning videos?

Yes, Smilleyy_2 incorporates stop-motion editing into some of her cleaning content, giving the transformation sequences a creative, almost magical quality. This technique distinguishes her videos from straightforward cleaning vlogs and contributes to their high shareability.

Why does Smilleyy_2 use Spanish hashtags like #limpieza and #parati?

Smilleyy_2 uses #limpieza (Spanish for cleaning) and #parati (a Spanish-language version of #fyp) to reach Spanish-speaking audiences on TikTok. Her content is visually driven and crosses language barriers easily, making multilingual tagging a smart growth strategy.

Who manages Smilleyy_2's brand deals?

Business inquiries for Smilleyy_2 go through Undercurrent, the talent management and influencer company listed in her bio. This suggests she works with professional representation when negotiating partnerships like her Scrub Daddy collaboration.

Is Smilleyy_2 bigger on TikTok or Instagram?

Smilleyy_2 is significantly larger on TikTok, where she crossed the one-million-follower mark — a milestone she calls out directly in her Instagram bio. Her Instagram following is in the hundreds of thousands and growing, but TikTok is where her cleantok audience is concentrated.

Who watches Smilleyy_2's content?

Smilleyy_2's audience is predominantly female and concentrated in the 18–34 age range, which aligns with the core cleantok and lifestyle community on TikTok. The United States makes up the majority of her viewership, with additional audiences in the United Kingdom and India.

Why does Smilleyy_2 get so much engagement compared to creators her size?

Smilleyy_2's engagement runs dramatically above the average for Macro-tier creators, which is rare at her follower level. Cleaning and reset content tends to generate high saves and repeat views because people return to use her videos as motivation — behavior that platforms reward with wider reach.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 3, 2026, 10:40 PM UTC · Slug: smilleyy_2

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