Canada
SMii7Y (pronounced 'Smitty') is a Canada-based gaming content creator whose output spans YouTube, Twitch, and TikTok, built around comedic multiplayer gameplay and curated stream highlights.
Total Followers +1.6%
6.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.5M followers · 65% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $15K–$35K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +0.4% | +2K +0.2% | +0 +0.0% | +22K |
| Last 30 days | +92K +2.1% | +20K +1.6% | +0 +0.0% | +112K |
| Last 90 days | +166K +3.7% | +34K +2.7% | +0 +0.0% | +200K |
| Last 365 days | +166K +3.7% | +34K +2.7% | +0 +0.0% | +200K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gamer Supps Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Electronic Arts (Apex Legends) Gaming | Sponsored content | YouTube | Long-term | — |
SMii7Y (pronounced 'Smitty') is a Canada-based gaming content creator whose output spans YouTube, Twitch, and TikTok, built around comedic multiplayer gameplay and curated stream highlights. The SMii7Y+ channel functions specifically as a highlight reel destination, pulling the best moments from his live Twitch broadcasts and packaging them into edited YouTube uploads — a dual-channel strategy that lets him serve both casual viewers and dedicated fans simultaneously. His content leans heavily into variety and FPS gaming, with a tone defined by group chemistry, chaotic scenarios, and reactive humor rather than tutorial or competitive analysis. That approach has produced engagement rates well above category norms, suggesting an audience that actively participates rather than passively watches.
His viewership skews heavily male and concentrates in the 18-to-34 age band, with the United States accounting for the large majority of traffic — a demographic profile that maps cleanly onto the gaming supplement and peripheral market. His long-running partnership with Gamer Supps, and a documented Apex Legends/EA collaboration, reflect a brand positioning that sits firmly in the endemic gaming sponsorship tier, where energy supplements, game publishers, and gaming hardware are the natural commercial partners. With consistent upload cadence across platforms and engagement metrics that continue to outperform mid-tier benchmarks, SMii7Y+ is well-placed to deepen relationships with endemic gaming brands while the Twitch-to-YouTube highlight model keeps his content pipeline sustainable and scalable.
Smii7yplus reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Gamer Supps and Electronic Arts (Apex Legends). Engagement on YouTube runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Smii7yplus's tier (Mega, 6.8M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
SMii7Y is pronounced "Smitty" — the creator spells this out directly on his TikTok bio to clear up the confusion caused by the stylized spelling. The capitalization and the number 7 in the middle are a creative take on the name, not an acronym or a code.
SMii7Y+ is the creator's dedicated best-moments and highlights channel on YouTube, built specifically around clips pulled from his live streams on Twitch. His main Twitch channel at twitch.tv/smii7y is where the full live content happens, while the + channel packages the funniest moments for viewers who prefer the edited highlight format.
Yes, SMii7Y streams live on Twitch at twitch.tv/smii7y, and he references it prominently in his YouTube channel description. The SMii7Y+ YouTube channel essentially works as the highlight reel for those streams, so the two platforms feed each other.
Yes, SMii7Y has been an official Apex Legends partner — his content has carried the #apexlegendspartner tag. Apex Legends slots naturally into his variety gaming rotation, which also includes other EA-published titles, and his content has run under #sponsoredbyea as well.
SMii7Y has been linked to Mitch Marner's charitable work, with his content featuring the hashtags #marnerassistfoundation and #makeanassist alongside #mitchmarner. This fits with his open support for the Toronto Maple Leafs, which surfaces regularly in his posts under #goleafsgo — a nod to his Canadian roots.
SMii7Y's Gamer Supps code is S7, which gets you 10% off at gamersupps.gg. He pins the code directly in his YouTube channel description, and Gamer Supps is his named active sponsorship as of 2026.
Yes, EA has sponsored SMii7Y — his posts have carried the #sponsoredbyea tag. Combined with his Apex Legends partnership, this points to a broader ongoing relationship with EA as a publisher rather than a one-off deal.
Meccha Chameleon is a horror game that SMii7Y has been featuring across both his YouTube and TikTok, describing the hiding spots in the game as "out of control." It's a good example of how he regularly picks up unusual or indie titles rather than sticking only to mainstream releases — variety and unpredictability are a big part of what keeps his content fresh.
SMii7Y covers a wide range — FPS shooters like Apex Legends, indie and horror titles like Meccha Chameleon, casual multiplayer games, and party-style games often played with friends. His channel is built around variety gaming rather than any single franchise, which means the lineup shifts regularly based on what's new or funny to play.
SMii7Y's YouTube presence spans well over 4 million subscribers on the SMii7Y+ channel alone, placing him firmly in the Mega creator tier. His engagement rate runs significantly above the gaming category average, which is unusual at that scale and suggests a genuinely active fanbase rather than passive subscribers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@smii7yplus · YouTube
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