Canada
SMii7Y — pronounced 'Smitty' — is a Canadian gaming content creator who built a multi-million subscriber following on YouTube through comedy-driven multiplayer gameplay.
Total Followers +1.4%
11.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.9M followers · 79% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $15K–$35K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +30K +0.3% | +2K +0.2% | +0 +0.0% | +33K |
| Last 30 days | +132K +1.5% | +20K +1.6% | +0 +0.0% | +152K |
| Last 90 days | +349K +3.9% | +34K +2.7% | +0 +0.0% | +383K |
| Last 365 days | +349K +3.9% | +34K +2.7% | +0 +0.0% | +383K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gamer Supps Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Once Human Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Epic Games Gaming | Long-term partnership | YouTube | Long-term | — |
| Electronic Arts (EA) Gaming | Sponsored content | YouTube | Long-term | — |
| Meta Quest (Oculus) Gaming / Tech | Channel sponsor | YouTube | Long-term | — |
SMii7Y — pronounced 'Smitty' — is a Canadian gaming content creator who built a multi-million subscriber following on YouTube through comedy-driven multiplayer gameplay. Rather than specializing in a single franchise, he operates in the variety gaming space, moving between trending titles while keeping the focus on chaotic, friend-group humor. His videos frequently feature recurring collaborators like Kryoz, and the dynamic between these creators is as much a draw as the games themselves. That comedy-first approach has translated into engagement rates running well above category norms, reflecting an audience that treats his uploads more like a recurring show than passive content consumption. His cross-platform presence spans YouTube, TikTok, and Instagram, with YouTube serving as the clear anchor where the bulk of his community resides.
SMii7Y's audience skews heavily male and clusters in the 18–34 age band, with the majority based in the United States, Canada, and the United Kingdom — a geography that makes him straightforward to activate for English-language campaigns. His sponsor history reflects where he sits in the ecosystem: Gamer Supps, a gaming supplement brand whose code he promotes directly in his channel description, signals the kind of endemic, community-integrated deal that resonates with his core viewership rather than feeling like an intrusion. Prior hashtag activity shows partnerships with major publishers including EA and Epic Games, as well as Oculus, indicating that mid-to-large game studios and gaming hardware brands see him as a credible promotional vehicle. As variety gaming content continues to compete for attention with longer-form streaming culture, SMii7Y's consistently high engagement and tight friend-group format give him durable positioning as a creator brands can rely on for genuine audience reach rather than inflated passive views.
Smii7y reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Gaming, Gaming / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Gamer Supps and Once Human. Engagement on YouTube runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Smii7y's tier (Mega, 11.2M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Smii7y is pronounced "Smitty" — the number 7 in the name is purely stylistic and silent. He calls this out directly in his YouTube and TikTok bios so new viewers don't get thrown off by the unusual spelling.
Smii7y's Gamer Supps code is S7, which gets you 10% off at gamersupps.gg. It's one of his most consistently promoted partnerships and is pinned in his YouTube channel bio.
Yes — Smii7y regularly tags content with #goleafsgo and has promoted the Marner Assist Foundation, a charitable initiative tied to Toronto Maple Leafs forward Mitch Marner. His Canadian roots clearly pull him toward the Leafs.
Kryoz is a fellow gaming creator and one of Smii7y's closest on-screen collaborators. The dynamic is very much a comedy duo — Smii7y has even titled videos blaming Kryoz for whatever chaos unfolds, which has become a running joke fans expect.
Meccha Chameleon is a camouflage-style game where players disguise themselves within environments to avoid being detected. Smii7y has turned it into a major content series, covering hidden strategies, absurd spots, and playing as the chameleon himself — all of which fits his comedy-first style perfectly.
Yes, Smii7y joined the Team Trees campaign, the viral charity drive co-organized by MrBeast and Mark Rober to plant 20 million trees. The #teamtrees hashtag shows up in his content from that period, placing him among the gaming creators who amplified the cause.
Yes, Smii7y has worked with Epic Games under a creator partnership, with #epicpartner tagging his related content. He has also produced sponsored content for EA, showing that major gaming publishers see his comedy-driven audience as worth reaching.
Smii7y is a variety gaming creator, meaning no single franchise defines his channel — recent content spans Meccha Chameleon, Dead Island 2, and Once Human across very different genres. The consistent thread is comedy: he chases funny moments and reactions rather than tutorials or competitive breakdowns.
Smii7y's primary home is YouTube, where his main following and consistent upload schedule live. While Twitch-adjacent gaming content appears in how his niche is classified, his channel output and audience are squarely built around YouTube.
Smii7y is from Canada, making him one of the more notable Canadian variety gaming creators on the platform. The bulk of his audience is actually based in the United States, though Canadian and UK viewers also make up a solid share of his fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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