Data refreshed Sep 22, 2026 · 10:13 AM UTC
Travel & Tourism 🏳 SVN

Slovenia

Full Creator Stats Live · Updated 2026-09-22

The @slovenia account is the official social media presence of Slovenia's Government Communication Office, operating as the country's primary nation-branding channel.

NicheTravel & Tourism TierMicro Engagement3.2%

Total Followers +3.1%

74K

Across Instagram

Primary Platform

Instagram

74K followers · 100% of audience

Engagement

3.2%

vs. 1.5% category median

Sponsorship Tier

Micro

Est. $1.5K–$3.7K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 74,417 +2K 3.2% 6.3 3 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +499 +0.7% +0 +0.0% +0 +0.0% +499
Last 30 days +2K +3.1% +0 +0.0% +0 +0.0% +2K
Last 90 days +9K +12.7% +0 +0.0% +0 +0.0% +9K
Last 365 days +9K +12.7% +0 +0.0% +0 +0.0% +9K

Audience Demographics

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54K60K65K71K77K Sep 29Dec 27Mar 26Jun 24Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Slovenia

The @slovenia account is the official social media presence of Slovenia's Government Communication Office, operating as the country's primary nation-branding channel. Anchored by the long-running #IFeelSlovenia campaign, it functions as a curated showcase of the country's geography, culture, and tourism appeal — cycling through alpine lake scenery, mountain horizons, the capital Ljubljana, and rural regions such as Kranjska Gora and Prekmurje. A companion campaign hashtag, #TasteSlovenia, signals a parallel effort to promote Slovenian culinary identity alongside its landscapes, rounding out a fairly conventional destination-marketing content mix.

Brand fit

Why brands partner

Slovenia reaches an audience concentrated in SVN primarily through TikTok, and is best activated via Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 0.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SVN-focused brands in travel and related categories, Slovenia offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Slovenia's tier (Micro, 74K combined followers, SVN). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Did the LA Lakers visit Slovenia?

Yes — the Los Angeles Lakers traveled to Slovenia, with the official @slovenia government account documenting a welcome near the town of Radovljica. Luka Dončić played host, showing his teammates around his home country in a visit that drew major international attention to the destination.

Is Luka Dončić really from Slovenia?

Yes, Luka Dončić was born in Ljubljana, Slovenia's capital, and is by far the country's most globally recognized active athlete. Slovenia's official government account regularly features him, including content celebrating his role as the Lakers' Slovenian ambassador when the team visited.

What is the #IFeelSlovenia campaign?

#IFeelSlovenia is Slovenia's official national destination brand, used across the country's government-run social media channels to promote its landscapes, culture, food, and lifestyle. It functions as the umbrella hashtag for all outbound tourism messaging managed by the Government Communication Office.

Who runs Slovenia's official Instagram account?

The @slovenia Instagram account is managed directly by Slovenia's Government Communication Office, not a private influencer or third-party agency. It acts as the country's official storytelling channel for tourism and national identity promotion.

What is Lake Bled and why is it so famous?

Lake Bled is Slovenia's iconic glacial lake in the Julian Alps, recognized worldwide for its vivid turquoise water, a small island with a Baroque church, and a medieval castle perched on a cliff above the shore. It appears repeatedly in @slovenia's content as the country's single most recognizable postcard image.

What is Kranjska Gora known for?

Kranjska Gora is an alpine resort town in northwestern Slovenia nestled in the Julian Alps, best known as a top ski and outdoor adventure destination. The @slovenia account highlights it as a flagship location for winter sports and mountain tourism content.

What is Prekmurje in Slovenia?

Prekmurje is Slovenia's easternmost region, bordering Hungary and Croatia, and it stands apart from the country's alpine west with its flat Pannonian plains, a distinct local dialect, and traditional dishes like prekmurska gibanica. The @slovenia account features it to showcase the country's regional and cultural diversity beyond the mountains.

What is #TasteSlovenia about?

#TasteSlovenia is a culinary tourism hashtag used by the official @slovenia account to spotlight Slovenian food, regional produce, and local gastronomy. It reflects a deliberate push to attract food-focused travelers alongside the country's more established nature and outdoor tourism appeal.

What is Ljubljana known for?

Ljubljana is the capital of Slovenia and is known for its compact, walkable old town, a hilltop medieval castle, and a lively café culture along the Ljubljanica River. The @slovenia account uses it as the country's cultural and urban centerpiece, balancing the nature-heavy content from the Alps and countryside.

Where exactly is Slovenia located in Europe?

Slovenia is a small Central European country bordered by Italy, Austria, Hungary, and Croatia, with a short stretch of Adriatic coastline. Despite its compact size it encompasses Alpine mountains, Mediterranean climate zones, karst cave systems, and wine regions — the geographic variety that drives nearly all of the @slovenia account's content strategy.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 10:13 AM UTC · Slug: slovenia

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