The @slovenia account is the official social media presence of Slovenia's Government Communication Office, operating as the country's primary nation-branding channel.
Total Followers +3.1%
74K
Across Instagram
Primary Platform
74K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.5K–$3.7K / IG post
The Lakers trained at Stožice Arena, toured Ljubljana Castle, rowed on Lake Bled, and visited a maternity hospital — generating major international visibility for the #IFeelSlovenia brand and giving the @slovenia account a wave of high-engagement content.
Content tied to Dončić — including reels about Slovenia and his Ljubljana visits — generated over 2.2 million views and 10,000+ interactions, with 2025 sports-ambassador content reaching 14.7 million views in total.
The Slovenian Tourist Board reported that its TikTok content amassed over 17 million views and more than 330,000 likes in 2024 alone, with follower count surging 42% year-on-year.
A 22-market digital campaign spanning 15 languages achieved over 1 billion ad impressions and 13 million+ Google clicks, underscoring the scale of the broader promotional effort the @slovenia account is part of.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 74,417 | +2K | 3.2% | 6.3 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +499 +0.7% | +0 +0.0% | +0 +0.0% | +499 |
| Last 30 days | +2K +3.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +9K +12.7% | +0 +0.0% | +0 +0.0% | +9K |
| Last 365 days | +9K +12.7% | +0 +0.0% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
The @slovenia account is the official social media presence of Slovenia's Government Communication Office, operating as the country's primary nation-branding channel. Anchored by the long-running #IFeelSlovenia campaign, it functions as a curated showcase of the country's geography, culture, and tourism appeal — cycling through alpine lake scenery, mountain horizons, the capital Ljubljana, and rural regions such as Kranjska Gora and Prekmurje. A companion campaign hashtag, #TasteSlovenia, signals a parallel effort to promote Slovenian culinary identity alongside its landscapes, rounding out a fairly conventional destination-marketing content mix.
Slovenia reaches an audience concentrated in SVN primarily through TikTok, and is best activated via Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 0.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SVN-focused brands in travel and related categories, Slovenia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Slovenia's tier (Micro, 74K combined followers, SVN). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — the Los Angeles Lakers traveled to Slovenia, with the official @slovenia government account documenting a welcome near the town of Radovljica. Luka Dončić played host, showing his teammates around his home country in a visit that drew major international attention to the destination.
Yes, Luka Dončić was born in Ljubljana, Slovenia's capital, and is by far the country's most globally recognized active athlete. Slovenia's official government account regularly features him, including content celebrating his role as the Lakers' Slovenian ambassador when the team visited.
#IFeelSlovenia is Slovenia's official national destination brand, used across the country's government-run social media channels to promote its landscapes, culture, food, and lifestyle. It functions as the umbrella hashtag for all outbound tourism messaging managed by the Government Communication Office.
The @slovenia Instagram account is managed directly by Slovenia's Government Communication Office, not a private influencer or third-party agency. It acts as the country's official storytelling channel for tourism and national identity promotion.
Lake Bled is Slovenia's iconic glacial lake in the Julian Alps, recognized worldwide for its vivid turquoise water, a small island with a Baroque church, and a medieval castle perched on a cliff above the shore. It appears repeatedly in @slovenia's content as the country's single most recognizable postcard image.
Kranjska Gora is an alpine resort town in northwestern Slovenia nestled in the Julian Alps, best known as a top ski and outdoor adventure destination. The @slovenia account highlights it as a flagship location for winter sports and mountain tourism content.
Prekmurje is Slovenia's easternmost region, bordering Hungary and Croatia, and it stands apart from the country's alpine west with its flat Pannonian plains, a distinct local dialect, and traditional dishes like prekmurska gibanica. The @slovenia account features it to showcase the country's regional and cultural diversity beyond the mountains.
#TasteSlovenia is a culinary tourism hashtag used by the official @slovenia account to spotlight Slovenian food, regional produce, and local gastronomy. It reflects a deliberate push to attract food-focused travelers alongside the country's more established nature and outdoor tourism appeal.
Ljubljana is the capital of Slovenia and is known for its compact, walkable old town, a hilltop medieval castle, and a lively café culture along the Ljubljanica River. The @slovenia account uses it as the country's cultural and urban centerpiece, balancing the nature-heavy content from the Alps and countryside.
Slovenia is a small Central European country bordered by Italy, Austria, Hungary, and Croatia, with a short stretch of Adriatic coastline. Despite its compact size it encompasses Alpine mountains, Mediterranean climate zones, karst cave systems, and wine regions — the geographic variety that drives nearly all of the @slovenia account's content strategy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@slovenia · Instagram
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