United States
Sleep Cycle is a Swedish-developed sleep-tracking application that rose to prominence in the early smartphone era by offering users a smart alarm function tied to monitored sleep phases — waking sleepers during lighter sleep cycles rather than at a fixed time.
Total Followers +0.0%
13K
Across Instagram
Primary Platform
YouTube
13K followers · 100% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $317–$889 / IG post
Sleep Cycle became one of the first digital sleep health companies to distribute its services via an AI platform, offering relaxation and sleep-aid audio directly within ChatGPT.
Luma uses Sleep Cycle's machine learning and audio analysis to deliver personalized, conversational sleep insights. It launched for new iOS users in December 2025 with a broader rollout in early 2026.
The Sleep SDK lets third-party partners integrate Sleep Cycle's AI sound model and sleep analysis features directly into their own products, expanding the company's 'Powered by Sleep Cycle' licensing strategy.
The brand integrations marked Sleep Cycle's first step opening its platform to like-minded wellness brands, targeting its health-conscious global user base.
The 700+ participant study is a key milestone toward potential FDA approval, targeting the largely undiagnosed global sleep apnea population and a projected $966M home-testing market by 2035.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 12,694 | +0 | 1.8% | — | 9 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +18 +0.1% | +0 +0.0% | +0 +0.0% | +18 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sleep Cycle is a Swedish-developed sleep-tracking application that rose to prominence in the early smartphone era by offering users a smart alarm function tied to monitored sleep phases — waking sleepers during lighter sleep cycles rather than at a fixed time. The @sleepcycleapp handle represents the brand's official social media presence, operating primarily on Instagram and YouTube with a micro-tier following that sits well below the scale of the app's actual global user base. The brand's own bio leans on a clean, confident positioning statement — 'The World's No. 1 Sleep App' — paired with the aspirational sign-off 'Good Night. Good Tomorrow,' signaling a wellness-oriented, optimistic tone consistent with the sleep health category.
The account's audience skews evenly across gender lines, reflecting the broad, lifestyle-agnostic appeal of sleep health as a category. Content appears to include paid placements — the predominance of #ad in top hashtags suggests the account actively runs sponsored or boosted posts, a common approach for app brands using owned channels to drive installs. Engagement sits just above the category median, which for a brand account rather than a personality-driven creator is a reasonable signal of an active, if modest, community. As consumer interest in sleep science and digital wellness continues to grow, Sleep Cycle's social footprint positions the brand to deepen direct relationships with health-conscious audiences, though scaling that community beyond micro-tier would require a more editorial or creator-driven content strategy.
Sleepcycleapp reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Sleepcycleapp offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sleepcycleapp's tier (Micro, 13K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sleep Cycle's smart alarm monitors your sleep phases throughout the night and wakes you during your lightest sleep stage within a set window before your target alarm time, typically up to 30 minutes early. The idea is that waking from light sleep feels far less groggy than being jolted out of deep sleep, leaving you more refreshed and alert in the morning.
Yes, Sleep Cycle's default method uses your phone's microphone to analyze sounds and breathing patterns while you sleep, allowing it to estimate which sleep stage you're in. It also offers an accelerometer-based option where you place the phone on your mattress to detect physical movement instead.
Yes, Sleep Cycle supports a nightstand mode that uses sound analysis through the microphone, so you don't need to put your phone on the mattress. This makes it easier for people who share a bed or simply prefer not to sleep next to a device pressed against the sheets.
Yes, snoring detection is one of Sleep Cycle's well-known features — the app can identify snoring events during the night and log them alongside your sleep graph. Premium subscribers can also listen back to short audio clips of nighttime sounds to pinpoint what disturbed their sleep.
Sleep Cycle tracks multiple sleep stages, including light sleep, deep sleep, and REM sleep, and displays them as a visual graph you can review each morning. The breakdown helps users spot patterns like how much restorative deep sleep they're actually getting over time.
Sleep Cycle offers a free tier with core tracking and the smart alarm, while a premium subscription unlocks deeper features such as long-term sleep trend analysis, sleep aid sounds, heart rate monitoring where supported, and the full snoring history. The premium plan is available as a monthly or annual subscription.
Sleep Cycle is available on both iOS and Android, though it originally launched as an iPhone-only app. Android users can access the same core features including the smart alarm, sleep stage tracking, and snoring detection.
Sleep Cycle was founded in Sweden by the company Northcube AB, and it has grown into one of the most downloaded dedicated sleep-tracking apps in the world. Despite its Swedish roots, the brand maintains a strong presence across global app stores and markets including the United States.
Unlike wearable-based trackers that rely on wrist movement and heart rate sensors, Sleep Cycle uses your phone's microphone or accelerometer, so you can track sleep without wearing anything to bed. This appeals to people who find wearables uncomfortable overnight but still want detailed nightly sleep data.
Sleep Cycle markets itself as the world's number one sleep app, a claim supported by its long tenure near the top of the Health and Fitness charts on both the App Store and Google Play. It has tens of millions of downloads worldwide and is frequently cited by sleep-focused media as a leading consumer sleep tool.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sleepcycleapp · YouTube
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